twitter lunch and learn presented by ryan swindall (@swinrs) from accellion

Accellion ConfidentialAccellion Confidential

Lunch and Learn: Twitter 101


What is Twitter?

• Microblogging site• Both personal and professional• Not restricted to people you know• Basic in functionality, immense in

reach


What is a Tweet?A Tweet is a message comprised of 140 characters.


What is a Tweet Continued…

• A Tweet is a message comprised of 140 characters

• Include URL links automatically shortened • There are no styles in Tweet text• The Subject can be about whatever you want


What Twitter Can Do For Business

• Engage customers and monitor your reputation• Build and maintain relationships• Share information with customers• Network• Market and advertise your business


How Can You Use Twitter?


Engage Your Community• Make your conversation two-way

• Engage your community• Build your credibility

• Publish helpful content that adds value• Give people a reason to follow

• Search Twitter for conversations• Learn from feedback

• Follow people who follow you• Use Twitter to promote events


Twitter Dos

• Begin slowly and gradually• Update regularly

• Don’t let your Twitter brand fade away• Captivate people with short Tweets

• Raise interest• This makes it easier for people to RT

• Attention to the market and its characteristics• Relax and have fun with it

• Be the human you are


Twitter Dos


Twitter Don’ts

• Don’t use your personal Twitter account as a sales channel

• Don’t over-promote products• Don’t re-tweet without giving credit• Don’t ignore @replies• Don’t spam followers• Don’t use broken links• TMIT: Too much information Tweets


Twitter Followers

• You do not have to follow people back althoughcommon etiquette encourages it

• More followers isn’t always better• Quality not quantity• Focus on following quality relationships and

listening attentively


A few Twitter terms you should know:

@ reply: A comment aimed at one user, but visible to the public.


A few Twitter terms you should know: @Reply


Key terms continued… DM:A direct message sent in private to another user. Goes to your Direct Messages inbox.


Key terms continued…Retweeting: Sharing someone else’s post. Often abbreviated “RT”.

Retweeting is a common way to praise another user,spread awareness or curry favor with influential users.

That said, if all you do is retweet you’re notadding much value.


Key terms continued… RT


Key terms continued…Modified Tweet: Shows that the poster has addedvalue of there own to the Tweet and thenrepublished it. Often abbreviated “MT”.


Key terms continued…

#Hashtags: Words beginning with a # to help you track specific conversations.

You can follow a specific hashtag in real time using a Twitter search. This is great for events.


Key terms continued… #Hash Tags


What can you do?

• RT Press Releases• Tweet blog posts• RT info about partners• Tweet media coverage: awards,

contributed articles, YouTube videos… • Tweet about upcoming events and

during events….


Go to Twitter.com and get started today!