twitter improves your journalism
TRANSCRIPT
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your journalismSteve Buttry
Webinar for Digital First MediaDecember 7, 2011
improves
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Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• zombiejournalism.com
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Use with other social tools
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“We used all social media at our disposal to engage the public – Facebook, Twitter, YouTube, our websites, email, you name it.”-- Steve Hunt, San Gabriel Valley Tribune
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• Many more users• Much info private• Tougher to search• Not as immediate
(less frequent updates)
• Engage, don’t intrude
• Great for breaking news
• Great real-time search
• Engagement not as intrusive
• Hashtags help w/ search, conversation
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Ways to use Twitter• Breaking news• Community conversation• Twitter Search (advanced)• Hashtags (regular & spontaneous)• Live-tweeting events• Crowdsourcing• Content for web & print
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Bookmark this page
https://twitter.com/#!/search-advanced
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Vetting tweeps, verifying info• Check full Twitter stream, profile• Connect on phone, in person• Check location (not 100% reliable)• Others verifying? Clusters, not echos• Photos? • Other sources, other tweeps• Ask, “How do you know that?”
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More on verificationCraig Silverman tips:
http://www.cjr.org/behind_the_news/eight_simple_rules_for_doing_a.php
Mandy Jenkins tips:http://zombiejournalism.com/2011/09/b-s-detection-for-journalists
/
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Say what you don’t know
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Why use hashtags?• Find other sources• Expand your audience• Organize content (for feeds & contacting)• Follow the discussion
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Hashtag tips• Use re-usable hashtags (#okstorm)• Search for hashtag(s) already in use • If a hashtag is already in use, adopt it• If not, choose one that’s simple & unique• Geographic abbreviation helps (#ctirene)• Geographic better than branded
(#copreps better than #dppreps)
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Routine beat coverage• Follow officials & agencies on beat• Conversation w/ community• Hashtags (regular & spontaneous)• Lists (Twitter, TweetDeck, HootSuite)• Breaking news• Crowdsourcing• Live-tweet or liveblog (can feed in
tweets)
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Connecting w/ community• Use Advanced Twitter Search to find &
check local tweeps• Search terms & location to find people
tweeting about your beat• Check followers of newsroom account• See who tweeps are conversing with• Who follows agencies, people on beat?
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Crowdsource
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Crowdsource
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Crowdsource
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Live-tweeting prep• Get names (confirm spelling), titles in
advance (ask, get program, etc.)• Set scene, saying what you’re covering &
that you’re live-tweeting• Describe your circumstances, vantage
point: at event, watching on TV, curating tweets (Andy Carvin)
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Live-tweeting tips• Don’t transcribe; observe & report• In sports, mix play-by-play & commentary• Use hashtag (& check to respond)• OK to pause for checking facts, names• Note significant pause (halftime, lunch)• Fun interludes, exchanges, anecdotes• Check facts before you hit “tweet”
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Live-tweeting situations• Trials• Meetings• Sporting events (curate w/ public tweets:
Friday Night Tweets)• Festivals• Breaking stories• Remember to feed live-tweets into site
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Twitter helps your siteContent:• Feed liveblog
(CoverItLive, ScribbleLive)
• Widgets• Curate social media
(Storify, Storyful)• Stories
Traffic:• Your tweets• Retweets• Reach audience not
visiting site
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Time management• Saves time in breaking news &
crowdsourcing• Mobile apps let you tweet & read on the
go• 140 characters doesn’t take long to write
or read• TweetDeck, HootSuite, lists, search
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Twitter basics• Use real name in profile, even if you can’t
for username• Upload photo or logo (not default egg)• ID yourself as journo & name your org• Add mobile info in settings• Check your mentions; reply when
appropriate
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Right now• Find 5 people in your community or on
your beat to follow• Tweet 3 times this afternoon about what
you’re covering, reading, doing, etc.• Retweet someone• Update profile (if needed)• Search local tweets on a newsy keyword
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Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• zombiejournalism.com