Twitter for Marketing and PR

www.HubSpot.com

Welcome!

Peter CaputaHubSpot, Sales & MarketingLinkedIn: http://www.linkedin.com/in/pc4mediaTwitter: @pc4media

How to Participate on Twitter

Step One

1. Login to your Twitter

account

2. Comment and ask

questions including the

characters “@hubspot”

How to Participate on Twitter

Step Two

1. Go to search.twitter.com

2. Search for “@hubspot”

Agenda

• Inbound Marketing & the New Rules

• Twitter 101

• Build Your Network

• Engage Your Community

• Track & Analyze

• Tools & Resources

Outbound Marketing

800-555-1234

Annoying

Salesperson

Inbound Marketing

Blog SEO Social Media

Rethinking Marketing

Outbound Marketing

• Telemarketing

• Trade shows

• Direct mail

• Email blasts

• Print ads

Inbound Marketing

• SEO / SEM

• Blogging

• Social Media

• RSS

• Free tools/trials• Print ads

• TV/radio ads

• Free tools/trials

• Public Relations

Interruption Permission

HubSpot Inbound Marketing System

• Software

• Support + Expertise

SEOContent

Management Blog

Social

MediaLanding

Pages

• Support + Expertise

• $250 or $500 / month

• No IT Required

Lead

Intelligence

CRM(Salesforce.com

or other)

Foundations of Inbound Marketing

SEO

Social Networks

Blogging

Agenda

• Inbound Marketing & the New Rules

• Twitter 101

• Build Your Network

• Engage Your Community

• Track & Analyze

• Tools & Resources

What IS Twitter?

Like … … Except

Only 140 characters

It’s viewable in lots of places

A giant chatroom You choose the people you

follow

Instant Messaging It’s public and archived on the

web

Twitter? No Time for That Nonsense!

Why Do I Need to Know This?

Twitter for PR

I will call you right now

Need to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet

408 555-1234?

I spoke about our use of social media for biz on 2 panels -http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9

Elapsed Time:

50 Minutes

How to Succeed With Twitter

Build Your

Network

Track &

Analyze

Engage

With Your

Community

Agenda

• Inbound Marketing & the New Rules

• Twitter 101

• Build Your Network

• Engage Your Community

• Track & Analyze

• Tools & Resources

Dive In

Company Brand? Or Personal Brand?

Please, Personalize Your Profile

Let Your Brand Shine

Follow People

Follow Top Twitter Users

twitter.grader.com/topusers

See Who Thought-Leaders Follow

twitter.com/dmscott

Who’s Talking About Your Keywords?

search.twitter.com/search?q=lead+generation

Engage With People

2,700 followers

1,200 followers

Create a Company Page

twitter.zappos.com/employees

Follow People Who Follow You

Questions?

Post to Twitter, including “@hubspot”Post to Twitter, including “@hubspot”

Follow the conversation:http://search.twitter.com/search?q=@hubspot

Agenda

• Inbound Marketing & the New Rules

• Twitter 101

• Build Your Network

• Engage Your Community

• Track & Analyze

• Tools & Resources

It’s a Discussion, Not a Broadcast

Follow Your Brand in Conversations

Communicate With Customers

Use Favorites to Save Highlights

twitter.com/HubSpot/favourites

Save Testimonials

http://twitter.com/Scobleizer/statuses/774666561

Publish Helpful Content

Using Twitter for Events

Meet People - “Tweetup”

What Not to Do: TMI

Questions?

Post to Twitter, including “@hubspot”Post to Twitter, including “@hubspot”

Follow the conversation:http://search.twitter.com/search?q=@hubspot

Agenda

• Inbound Marketing & the New Rules

• Twitter 101

• Build Your Network

• Engage Your Community

• Track & Analyze

• Tools & Resources

Follower Count

• A measure of your raw distribution power

Twitter Grader

• Inputs include followers AND follower influence

@replies

• A measure of community engagement & branding

• On your profile or via search.twitter.com

Impact on Our Sales Funnel

15

20

25

30

35

300

400

500

600

Lea

ds

Vis

ito

rs

HubSpot.com

Referrals From

Twitter

0

5

10

15

0

100

200

Vis

ito

rs

Twitter

Leads From Twitter

New source of visitors & leads

Agenda

• Inbound Marketing & the New Rules

• Twitter 101

• Build Your Network

• Engage Your Community

• Track & Analyze

• Tools & Resources

HubSpot Tracks Relevant Tweets

• HubSpot Owner & Marketer tracks industry and company keywords for you.

Tiny URL

• Make long URLs fit Twitter’s 140 characters

• Other options: bit.ly, poprl.com, etc

Lots of Twitter Clients

• Many ways to connect to Twitter via third-party applications

• Lots of mobile options• Lots of mobile options

Flickr: Jeffery Simpson

Twitter Feed

Your Blog, Flickr or Any Feed

• Allows you to automatically update your Twitter stream with content you’ve published elsewhere

Hashtags.org

• Follow topics and events (#IMS08)

• Inbound Marketing Summit

• IMS 2008

• IMS08

• IMS2008• IMS2008

• Find people talking about similar topics

HubSpotters to Follow

HubSpotters

• hubspot

• Grader

• Onstartups

• Bhalligan

www.hubspot.com/twitter/

And more …

• Bhalligan

• PC4media

• Prashantkaw

• Adbinoor

• dunster

• ChrisBrogan

• Scobleizer

Some of Our Favorite Tweeple

• Dmscott

• Guykawasaki

• Xenijardin

• WholeFoods

• TheOnion

• Tdefren

Thank You!

Learn more about HubSpot:http://www.hubspot.com/products/owner/

http://www.hubspot.com/products/marketer/