twitter for business oct 2011

© Peter Lisney and Paul Bourdillon Irun 2011

Twitter For Business – Tools & Strategies for Getting more from it


Today’s Workshop• Attendee Objectives / Challenges• Brand Awareness Through Social Networking• Twitter Power• Why Tweet? • Examples of Business Successes via Twitter• Twitter Etiquette• Strategy - Targeting• Tools• Strategy - Tweets• What Next?


Your objectives

• 30 second intro

• How are you using Twitter? Beginner / Adv?

• What are your challenges so far?

• What are your main objectives today?


Context (Blended Marketing)

SocialNetworking

SocialBookmarking

Multi-Media

Email Mktg.

Link Strategy PPC/Banners

WebsiteOptimisation

Blogging

SEO

PrintAdvertising

Exhibitions & Events

Teleseminars

Joint Ventures

P.R.Direct Mail

Field Mktg.

Networking

Testing &Measuring


What brand name comes to mind when I say ‘hamburger’?


What brand name comes to mind when I say ‘soft drink’?


What brand name comes to mind when people think of your product or service?

• Your Name?• Or Your Competitor’s?


Staying Top Of Mind

• Social Media can help you or your brand stay ‘top of mind’ with your prospects and customers

• Is time spent on social networking a cost or an investment?

• It depends on the results


Twitter Power

• Twitter Facts August 2011• Is being used as a search engine• Ideal if blog (articles) takes too much time• ‘Google is history, Twitter is now’. Discuss

http://wearesocial.net/blog/2011/08/twitter-facts-figures/


Why Tweet?

• Get to know other local businesses• Learn from others Worldwide• Share your ideas and experience• Find new suppliers• Find new customers (Sales!)• Find new employees• Huge Brands using Twitter• UK Companies on Twitter

http://www.searchenginejournal.com/16-examples-of-huge-brands-using-twitter-for-business/7792/

http://johnwelsh.wordpress.com/2008/11/10/a-list-of-companies-using-social-media-to-market-themselves-in-the-uk-take-two/


IRUN and TwitterCorporate Policy & Strategy

• All offices to use Twitter• Corporate Twitter ‘skin’ & naming convention• IRUN Twitter ‘gurus’


3 Steps To Twitter Happiness:

Start Conversations

Exchange Information

Build Relationships


Examples of Local Successes

• Tweeted about this workshop the other day.

• Seen by @CustardBird

• Result: Jules Serkin at Pressupgroup saw our tweets called me yesterday and offered me monthly ‘Tips on Internet Marketing’ slot on her new Canterbury Index magazine

• And … a free editorial … and an intervirew on Kent Business Radio.


Examples of Business Success

• Organic Farmers & Growers


Examples of Local Success

• Wedding photographer• £600 booking via Twitter, from a competitor!


Examples of Business Success


The Result…


Examples of Local Success


Social Media - Measuring ROIArticle at B2B Marketing OnlineRecommendations:

• Nonfinancial impacts (website traffic)• Financial data (advanced Analytics)• Plot social media activity against sales

revenue, transactions, new customers, loyalty data and market research

http://ow.ly/1gsZO


Step 1 – Create An Account


Step 2 – Find & Make Friends


Find People


Update Your Settings

• Your Location • Your URL (Website

address)• Your One Line Bio• Don’t ‘Protect my

tweets’• Picture• Design


The Jargon

• Tweet• Following• Followers• @PeterLisney• RT or Re-Tweet• Reply• Direct Message• Lists• Favorites


Strategy• Set objectives (Business & Marketing

objectives)

Q: Who are my ideal customers?

A: Revisit your P&L --> bottom line

– Local clients– National– International

– What sector(s) and demographic

are they in?


Strategy

• Sales and / or other benefits • Landing pages

• website • blog• facebook


Finding People & Businesses

• Twitter Search (company name or business)• Advanced Twitter Search

http://search.twitter.com/advanced• Twello Search (join first)• Geographical searches• Twitter lists• Keyword searches• Hash tags in your tweets

http://search.twitter.com/advanced


Twitter Lists

• Use other people’s lists to find relevant groups of tweeters you may be interested in following

• As the number of people you follow grows, create your own lists to group similar people

• You can also do this in Tweetdeck & Hootsuite


Do's and Don'ts• Do

– Ask questions– Answer Questions– ReTweet interesting Tweets– Engage

• Don't– Try to sell all the time– Be spammy– Be dull– Let Twitter consume you!


Etiquette

• http://www.chrisbrogan.com/a-brief-and-informal-twitter-etiquette-guide/

• It’s common sense politeness / consideration for others

• Any questions about this?

http://www.chrisbrogan.com/a-brief-and-informal-twitter-etiquette-guide/

http://www.chrisbrogan.com/a-brief-and-informal-twitter-etiquette-guide/


Twitter Tools

• SocialOomph• Twollo• Twello• Tweetdeck or Hootsuite• Twitterfeed• Bit.Ly


Socialoomph.com (formerly Tweetlater)


Twollo.com

Warning -Make sure you have posted at least 50 Tweets before going heavy on Twollo.


Twellow.com


Tweetdeck.com


Hootsuite.com

• Filters tweets using chosen criteria (columns)• Can manage multiple accounts• On multiple social networks• Manage lists• Schedule tweets• Integrates Facebook, LinkedIn etc into one

panel.


www.Bit.ly – URL shortener


Other Useful Tools

• MrTweet – finds influential Tweeps• Pixelpipe - Publish photos, video, audio, text

and files on over 100 online destinations and counting...

• Ping.fm - a simple and FREE service that makes updating your social networks a snap!


Tweets

• To Sell or Not to Sell?• Services & offerings• Start conversations• Ask questions• Take a few minutes to think about a short-

list of questions you might ask


Tweets• Answer questions• Enter conversations, give informed

opinions• Don’t be inflammatory• Tweet topical information & events• Special offers & guarantees• Take a few minutes to think about a short-

list of topics & events to tweet• TESTIMONIALS!


Business & Marketing Intelligence• Are referreals the best quality leads a business

can get? Why?• Is a great testimonial valuable to a business?

Why?• Would you like more referrals and testimonials?• Wouldn’t it be good if you had a system that builds

into your business a constant stream of referrals and testimonials from happy customers?

• Feeds relevant, positive, genuine content into your social media


IRUN Referral SystemBranded Feedback

CardsHelping you to create a stronger brand presence.

Integrating referrals ad testimonials into your social media & website


Plan Your Tweets

1. Choose Your Preferred Audience2. Decide How Many Tweets You Want to Send

Daily3. Decide How Long You Want to Make Your

Tweet Plan4. Find the lucrative Keywords to Use on Twitter

(Keyword Analysis / Research)5. Choose Different Formats for Your Scheduled

Tweets6. Write Your Timeless Tweets7. Choose Your Times8. Schedule Your Tweets


Draft Tweet Plan• Regular tweets (schedule)• Periodic tweets

• Testimonials • Retweets• Topical / interest tweets• Events etc• Blog posts• Services & offerings • Offers & guarantees

• http://bit.ly/aHo8t2

http://bit.ly/aHo8t2


What else should you be doing?


Linkedin.com – professional relationships


Ecademy.com – good for search engines


BoB – Best Networking Format• It combines the best features of all the other

networking organisations

• It is professional, business-focussed, friendly, enjoyable, promotes your business, regular, not too regular, affordable, excellent web presence, structured but not too strict.

• If you’d like an invitation to visit (Canterbury, Ashford, Maidstone, or other areas), let me know.


Start a Blog – Wordpress.com


Facebook page for fans


FaceBook page for fans


What Next?• Let us know your email address now so we can

send you this presentation & links• Register for your chosen tools to try out• Email us back with your Twitter username• We’ll email a list of everyone's Twitter

usernames in a few days time so you and future Kent workshop attendees can follow each other

• Contact IRUN for further support


A Bit About Irun• Business development specialists who take the

complexity & pain out of Internet Marketing, harnessing it to grow your business. How?– Business Website Design– Search Engine Marketing & Optimisation– Customer Databases & Email Marketing– Social Media Marketing– Referral System (collects Feedback, Testimonials & Referrals)– Ongoing Web Management

• Clients large and small UK wide including Holiday Inn Express, Abacus Accountants

and Thames Water• Service Guaranteed


Summary (Blended Optimisation)

SocialNetworking

SocialBookmarking

Multi-Media

Email Mktg.

Link Strategy PPC/Banners

WebsiteOptimisation

Blogging

SEO

PrintAdvertising

Exhibitions & Events

Teleseminars

Joint Ventures

P.R.Direct Mail

Field Mktg.

Networking

Testing &Measuring


A Bit About Irun

Offers for today• One to one, 60 minute Internet marketing clinic.

Normally £120. Offer £90 (ex vat)

• Develop and manage your Social Media account(s).Normally £250 per month. Offer £199 per month (ex vat)

• Or if your website needs an overhaul arrange an appointment with one of our team


Testimonials


Any Questions?

twitter for business oct 2011

Business

paul bourdillon irun

twitter peter lisney

people peter lisney

tweets peter lisney

result peter lisney

account peter lisney

friends peter lisney

results peter lisney