twitter for business
TRANSCRIPT
800.425.9843 www.blytheco.com/bamThink.blytheco.com | twitter@blythecollc
Twitter for Business(Twitter 102)
Apryl Hanson, BlythecoDirector of Customer and Partner StrategyEditor of Bellwether MagazineDirector, Blytheco Advanced Marketing@aprylhanson@blythecollc
Think.blytheco.com – blogwww.blytheco.com/BAM
If you are on Twitter please tweet
anything you find compelling with
hash-tag #blydea
What will you learn?
1. The basic how to’s of Twitter2. How to be good at Twitter for business3. Tips to develop leads through the use of Twitter
3 Take-a-ways
The Basic how to’s of Twitter● Considered micro-blogging site● Exchange of ideas● Inclusion of images and links● Extension of your online content – including blog● 140 characters● Meant to build relationships and break the ice
The Basic how to’s of Twitter
Twitter handles need strategy too@WHAT?
The Basic how to’s of Twitter● How to Set Up Twitter
● Visit the Twitter Homepage and click on the "Join the Conversation" button in the bottom middle of the page.
● Create your Twitter handle; hopefully you'll be able to grab your personal brand and/or company name!
● Personalize your profile by adding a photo, brand your background, add your location, link to your website, and write a short bio.
The Basic how to’s of Twitter● How to use Twitter
● @ (Reply) - to publicly say something to another Twitter user, place the @ symbol directly before their username (i.e. @Blythecollc Awesome blog post today!). That user will see that you have said something to him.
● RT (Retweet) - to forward another Twitter user's tweet to your followers, place RT @ directly before their username and copy their Tweet (i.e. RT @kylejames State of the Twittersphere - Q4 2008 Report http://is.gd/d3Ms). This can also be done in a lot of tools by using the forward button.
● DM (Direct Message) - to privately say something to another Twitter user in the form of a Direct Message, place a "d" before the username (i.e. d BlythecoLLC Awesome blog post today!)
● # (Hashtag) - to add to the conversation about a specific topic that multiple people are discussing, use a # hashtag before a phrase (i.e. Learning a lot from the #Blydea webinar!)
How to be Good at Twitter
How to be Good at Twitter
1st Get Followers
How to be Good at Twitter
Thank people for following you Get involved in conversations Follow hashtags Retweet
How to be Good at Twitter
Have quality content
How to be Good at Twitter
Know when to
share
How to be Good at TwitterGet smart about settings
How to be Good at Twitter
Use 140 characters
wisely
How to be Good at Twitter
Don’t forget the hashtag #
How to be Good at Twitter
Know what not to share
How to be Good at Twitter
Remember it isn’t
about you
How to be Good at Twitter
Have a purpose
Business Tips for Twitter
Engage your senior
executives in social media
Business Tips for Twitter
Build and maintain PR relationships
Business Tips for Twitter
Promote blog articles, webinars, interesting news and more…
Business Tips for Twitter
Announce specials, deals or
sales
Business Tips for Twitter
Live updates on events or conferences
Tips for Developing Leads
Qualify the
customer
Tips for Developing Leads
Personalize your response
Tips for Developing Leads
Be Useful
Tips for Developing Leads
Timing is everything
Tips for Developing Leads
Show some compassion
What You Learned● The basic how to’s of Twitter● How to be good at Twitter● Business tips for Twitter● Tips for developing leads
Inbound Marketing Strategy
● Don’t know where to start?● We can help● Free Marketing Evaluatio
nwww.blytheco.com/BAM
Questions?Thank you for joining me
@AprylHanson
@blythecoLLC
949-583-9500 X 1180