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Locally produced by WRLT Lightning 100.1 FM, Live On The Green is a
free outdoor music festival held at Public Square Park in Nashville, TN.
The festival showcases the city’s emerging musical talent and highlights
well-known national acts. Since its inception in 2009, over 800,000 fans
from all 50 states and 15 countries have attended the event.
Live On The Green has grown from a niche neighborhood concert series
into a nationally known music festival, which draws tens of thousands
of fans weekly. This local event generates millions of dollars for our
downtown community and gives our fans an opportunity to see local,
regional and international artists FREE of charge.
37,000+NEWSLETTER SUBSCRIBERS
12,000,000+AVERAGE IMPRESSIONS FROM TWITTER, FACEBOOK, INSTAGRAM & SNAPCHAT
1,000,000+AVERAGE ANNUAL WEBSITE VIEWS FROM 500,000+ VISITORS
48,000,000+AVERAGE IMPRESSIONS IN PRESS AND PROMOTION ACCROSS PRINT, TELEVISION, RADIO AND WEB
46,000+TWITTER FOLLOWERS
25,000+INSTAGRAM FOLLOWERS
66,000+FACEBOOK FANS
6 DATESOF FREE LIVE MUSIC
46 ARTISTSACROSS TWO STAGES
100,000 FANSAVERAGE ANNUAL ATTENDANCEEVENT SNAPSHOT
2009
ANNUAL ATTENDANCE
16,000
2010 2011 2012 2013 2014 2015 2016
*One 2017 show date canceled due to severe weather conditions.
2018
24,000
36,000
60,000
72,000
108,000 110,000 111,000
94,000
2019
92,000
FEMALE55%
45-54 9%
35-4412%
25-3440%
18-2426%
55+8%
UNDER 185%
MALE45%
GENDER TOP STATES BY ATTENDANCE
DISTANCE TRAVELED
RESIDENCE
AGE
INTERNATIONAL 3%
NASHVILLE43%TENNESSEE,
OUTSIDENASHVILLE
29%
U.S., OUTSIDETENNESSEE
25%
62% 0 - 50 MILES
50 - 250 MILES
250+ MILES
14%
24%$11.8 MILLIONIN DIRECT VISITOR SPENDING SINCE 2015
GUESTS FROM 50 U.S. STATES AND15 COUNTRIES
CAIL
KY
TN
IN
AL
FL
GA
OH
NC
PA
NY
2017
90,000*
AUDIENCE PROFILE
Source data: 2016-2019 LOTG survey of event attendees conducted by Nashville Convention & Visitors Corporation
BACHELORS38%
GRADUATE19% ASSOCIATES
8%
SOMECOLLEGE
22%
HIGHSCHOOL
13%
<25K 13% 25-50K
22%
50-75K15%
75-100K9%100-150K13%
150K+11%
DECLINE TO ANSWER
17%
INCOME
EDUCATION
DO YOU RECOGNIZE OUR SPONSORS?
HOW FAR IN ADVANCE DID YOU PLAN TO ATTEND?FAN RATING
2-539%
ONLY 1 9%
I CANIDENTIFY
MOST37%
6-1015%
GOOD4%
VERY GOOD27%
EXCELLENT69%FAIR
0%
POOR0% 29% TODAY
PAST WEEK
PAST MONTH
21%
24%
SIX MONTHS10%
ONE YEAR16%
63%ONLINE/SOCIALS
FRIENDS & FAMILY
RADIO
58%
39%
NEWSPAPER 3%
TV 3%
HOW DID YOU HEAR ABOUT THE EVENT?OF ATTENDEES ARE FIRST-TIMEVISITORS TO THE EVENT54%
EACH YEAR ON AVERAGE...
OF SURVEYED ATTENDEES RATE THEIR EXPERIENCE AS VERY GOOD OR EXCELLENT96%
AUDIENCE PROFILE
Live On The Green is a multi-generational music experience,
bringing in music lovers from all ages with the core audience
ranging from 18-44. The festival has gained a reputation for
being an event that can bridge the gap between its partners
and the audience.
Source data: 2016-2019 LOTG survey of event attendees conducted by Nashville Convention & Visitors Corporation
COURTHOUSE
LIGHTNING 100MAIN STAGE
615 STAGE
VIP VIEWINGVIP VIEWING
STAIRS TO GAY ST.
BIKE
CHE
CK
VIPENTRANCE
VIPENTRANCE
VODKA & FROSE BAR´
WINE & FROSÉVODKA
WINE & FROSÉ
DADDY’SDOGS
PHOTO BOOTH
VIP CATERING
VIP RESTROOMS
VODKA
RIDESHARE PICK-UP& DROP-OFF ZONE
FESTIVALMERCHVENDOR VILLAGE
ARTISTMERCH
RIDE
SHAR
E PI
CK-U
P&
DROP
-OFF
ZON
E
PARKFOUNTAIN
PUBLIC SQUARE GARAGE PARKING
P
NISSAN STADIUM PARKING
BEER GARDENWINE & FROSÉ
BEER
GAR
DEN
VODK
A
4TH
AVE
3RD
AVE
N.
4TH
AVE
DEADERICK ST.
JAMES ROBERTSON PKWY
CHARLOTTE AVE
UNION ST. N
4TH
AVE
3RD
AVE
N.
4TH
AVE
DEADERICK ST.
JAMES ROBERTSON PKWY
CHARLOTTE AVE
UNION ST. N
VIPLOUNGE
BACKSTAGEVIP
VIPLOUNGE
BACKSTAGEVIP
FIRST AID
BIKE VALET
VIP BOXOFFICE
RESTROOMS
FOOD VENDORS
VIP ACCESS
LEGEND
*map subject to change
VENDORS
BEVERAGES
FIRST AID
2018 FESTIVAL SITE MAP FESTIVAL SPONSORS
SHERYL CROW - ALABAMA SHAKES - CAGE THE ELEPHANT - GARY CLARK JR
GRACE POTTER - BEN HARPER & THE INNOCENT CRIMINALS - JIMMY EAT WORLD
BEN FOLDS - LORD HURON - X AMBASSADORS - THE HEAD AND THE HEART
O.A.R - YOUNG THE GIANT - LAKE STREET DIVE - SPOON - COLD WAR KIDS
PORTUGAL. THE MAN - DAWES - ST. PAUL & THE BROKEN BONES - LOCAL NATIVES
YOLA - JOHN BUTLER TRIO - THE LONE BELLOW - JUDAH AND THE LION - PASSENGER
CITY AND COLOUR - DISPATCH - BAND OF HORSES - JENNY LEWIS - KALEO INGRID MICHAELSON - ANDERSON EAST - MICHAEL FRANTI & SPEARHEAD - STEVE EARLE
CITIZEN COPE - MATT & KIM - THE REVIVALISTS - MATT NATHANSON - BØRNS - MAT KEARNEY
KURT VILE & THE VIOLATORS - DR. JOHN - SHAKEY GRAVES - DR. DOG - TRAMPLED BY TURTLES
THE WAILERS - MARCUS KINS - G LOVE & SPECIAL SAUCE - IRON & WINE - ANDRA DAY
JOHNNYSWIM - THE WILD FEATHERS - MOON TAXI - SHARON JONES & THE DAP KINGS
RODRIGO Y GABRIELA - FUTURE ISLANDS - GUSTER - DEREK TRUCKS BAND - WILDER WOODS
THE WALLFLOWERS - ROBERT RANDOLPH & THE FAMILY BAND - ZZ WARD - REAL ESTATE - LP
DREW HOLCOMB & THE NEIGHBORS - WILL HOGE - JJ GREY & MOFRO - ELLE KING - PASSION PIT
NORTH MISSISSIPPI ALLSTARS - ALLEN STONE - LENNON & MAISY - BRETT DENNEN - NIKKI LANE
THE DELTA SAINTS - IVAN NEVILLE - ERIN MCCARLEY - BIG DATA - THE MOWGLIS - THE WEEKS
ALL THEM WITCHES - JD MCPHERSON - JAKE BUGG - THE RECORD COMPANY - COIN - RAYLAND BAXTER
COLONY HOUSE - GABE DIXON - JR JR - ELIZABETH COOK - WHITE DENIM - AND MANY MORE...
PAST PERFORMERS
OF ATTENDEESREGULARLY RECYCLE72%
OF FANS WALKED, BIKED OR ARRIVED VIA
PUBLIC TRANSPORTATION23%
ON AVERAGE, RECYCLING EFFORTS ATLOTG RESULT IN THE DIVERSION OF MORE THAN
OF RECYCLABLE MATERIAL FROM LANDFILLS
13,600lbs
54% OF ALL WASTE ISRECYCLED ON AVERAGE
OF MATERIAL RECYCLED SINCE LOTG BEGAN IN 200979,680lbs
GREEN PARTNERS
RECYCLING
In partnership with Walk/Bike Nashville, LOTG’s complimentary bike valet checks more than 1,000 bikes from fans who came to Public Square Park under their own power.
BIKE VALET
COMMUNITY PARTNERS
LOTG cares about the Nashville community. In an effort to raise awareness on important issues, we invite select organizations to share their messages and engage our fans in positive ways.
LOTG CARES
Donations from LOTG fully funded thirty-five Donorschoose.org projects, directly impacting nearly 5,000 students from high poverty schools in the Nashville area.
COMMUNITY OUTREACHGREENING AND ACTIVISM
© Brendan Donohue
NASHVILLE SCENE READER’S CHOICE AWARDS
BEST CONCERT SERIES2012 – 2019
BEST RADIO STATION1998 – 2019
BEST FREE FUN2011 – 2018
BEST CHEAP DATE2013 – 2017
BEST EVENT/FESTIVAL2013 – 2018
FOR SPONSORSHIP AND EVENT INQUIRIES:
THOMAS HANSENSPONSORSHIP/[email protected](615) 242-5600 EXT. 2200
LIVEONTHEGREEN.COM
FACEBOOK.COM/LIVEONTHEGREEN
@LIVEONTHEGREEN
@LIVEONTHEGREEN
LIGHTNING100.COM
FACEBOOK.COM/LIGHTNING100
@LIGHTNING100
@LIGHTNING100
100.1 FM WRLT
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