twitter changes everything
DESCRIPTION
Gravity Summit: Twitter Changes Everything.TRANSCRIPT
![Page 1: Twitter Changes Everything](https://reader037.vdocuments.us/reader037/viewer/2022110113/54513c1eaf795902348b5784/html5/thumbnails/1.jpg)
Twitter Changes Everything
@Rumford
![Page 2: Twitter Changes Everything](https://reader037.vdocuments.us/reader037/viewer/2022110113/54513c1eaf795902348b5784/html5/thumbnails/2.jpg)
Major Media Uses UGC Tweeted Photos
• Why?• News is Everywhere• They Can’t Be• Man on the Street
![Page 3: Twitter Changes Everything](https://reader037.vdocuments.us/reader037/viewer/2022110113/54513c1eaf795902348b5784/html5/thumbnails/3.jpg)
~40 Million Visitors = Opportunity
• Hyper Viral, Micro Engagement• People Drive Your Awareness/Buzz• Need Unique Compelling Experience• Branding & Marketing Opportunities• Focus on Who Matters Most to Your
Business. • Be the in that space
![Page 4: Twitter Changes Everything](https://reader037.vdocuments.us/reader037/viewer/2022110113/54513c1eaf795902348b5784/html5/thumbnails/4.jpg)
Twitter is a Particle Accelerator
• Fast Velocity. Cross Eco-System. Amplified!• Conversation is the new currency
![Page 5: Twitter Changes Everything](https://reader037.vdocuments.us/reader037/viewer/2022110113/54513c1eaf795902348b5784/html5/thumbnails/5.jpg)
Micro-Sharing + Mega Digital Distribution
![Page 6: Twitter Changes Everything](https://reader037.vdocuments.us/reader037/viewer/2022110113/54513c1eaf795902348b5784/html5/thumbnails/6.jpg)
Twitter Jumps Mediums: TV, Print, Digital
• Email. Twitter. Mobile. Facebook. Blogs. TV. Newspaper. Magazines. Web Sites…
• There are no communication silos
![Page 7: Twitter Changes Everything](https://reader037.vdocuments.us/reader037/viewer/2022110113/54513c1eaf795902348b5784/html5/thumbnails/7.jpg)
From Print 2 Photo 2 Tweet 2 ?...
![Page 8: Twitter Changes Everything](https://reader037.vdocuments.us/reader037/viewer/2022110113/54513c1eaf795902348b5784/html5/thumbnails/8.jpg)
Hello? Anybody Home?
• They Are Talking!• Conversations Happen With
or Without You• Evangelists & Detractors• Multiple Large Interaction &
Engagement Opportunities
![Page 9: Twitter Changes Everything](https://reader037.vdocuments.us/reader037/viewer/2022110113/54513c1eaf795902348b5784/html5/thumbnails/9.jpg)
WOMMA
• Blue Ocean of Opportunity• You have No Control… realize this• Focus on Influence & Engagement• Opportunity to move the meter and
ADD VALUE
![Page 10: Twitter Changes Everything](https://reader037.vdocuments.us/reader037/viewer/2022110113/54513c1eaf795902348b5784/html5/thumbnails/10.jpg)
Sample Business Use Cases
• Customer Service• Client Retention• Branding & Marketing• Polls & Surveys• Networking• Website Traffic• New Customer Acquisition• Communication Network• Event Back Channel
![Page 11: Twitter Changes Everything](https://reader037.vdocuments.us/reader037/viewer/2022110113/54513c1eaf795902348b5784/html5/thumbnails/11.jpg)
The Oprafication of Social Networks
![Page 12: Twitter Changes Everything](https://reader037.vdocuments.us/reader037/viewer/2022110113/54513c1eaf795902348b5784/html5/thumbnails/12.jpg)
Demographics & Uses
• 30-39 largest segment, 40-49, 20-29
![Page 13: Twitter Changes Everything](https://reader037.vdocuments.us/reader037/viewer/2022110113/54513c1eaf795902348b5784/html5/thumbnails/13.jpg)
Is Being Social in Your Business DNA?
![Page 14: Twitter Changes Everything](https://reader037.vdocuments.us/reader037/viewer/2022110113/54513c1eaf795902348b5784/html5/thumbnails/14.jpg)
5000 Apps: How do you want your eggs?
• Mobile, Desktop Web Based, Plug-in• Tweetdeck - Dashboard• Cotweet, Splitweet• PowerTwitter – Firefox• Business Process – Discipline
![Page 15: Twitter Changes Everything](https://reader037.vdocuments.us/reader037/viewer/2022110113/54513c1eaf795902348b5784/html5/thumbnails/15.jpg)
Photo Sharing is Inherently Social
![Page 16: Twitter Changes Everything](https://reader037.vdocuments.us/reader037/viewer/2022110113/54513c1eaf795902348b5784/html5/thumbnails/16.jpg)
Every Picture Tells A Story 2 the World
![Page 17: Twitter Changes Everything](https://reader037.vdocuments.us/reader037/viewer/2022110113/54513c1eaf795902348b5784/html5/thumbnails/17.jpg)
Twitter & Photos =
• Photos Are Low Hanging Fruit• Everyone Has a Cell• Contests, Fans Experiences,
Behind The Scenes• Voting/Popularity/Views• Viral When Coupled with
Twitter & Social Photo Sharing Platform
![Page 18: Twitter Changes Everything](https://reader037.vdocuments.us/reader037/viewer/2022110113/54513c1eaf795902348b5784/html5/thumbnails/18.jpg)
Night At The MuseumSmithsonian, Twitter & TweetPhoto
![Page 19: Twitter Changes Everything](https://reader037.vdocuments.us/reader037/viewer/2022110113/54513c1eaf795902348b5784/html5/thumbnails/19.jpg)
Twitter Enhanced Brand Contests
• Get Creative• Leverage
![Page 20: Twitter Changes Everything](https://reader037.vdocuments.us/reader037/viewer/2022110113/54513c1eaf795902348b5784/html5/thumbnails/20.jpg)
Terminator SalvationInternational Release: Sony Pictures & Imageworks Interactive
• Create International Movie Pre Release Buzz• Leverage Viral & Broadcast Characteristics of
Twitter Eco-System• Create Text Based Game• 4 Weeks:15-20 Tweets Per Day (24/7)• Unique Approach That Engages Fans• Micro Site Integration
![Page 21: Twitter Changes Everything](https://reader037.vdocuments.us/reader037/viewer/2022110113/54513c1eaf795902348b5784/html5/thumbnails/21.jpg)
Show Some Skin…
• 8 Twitter Background Skins
![Page 22: Twitter Changes Everything](https://reader037.vdocuments.us/reader037/viewer/2022110113/54513c1eaf795902348b5784/html5/thumbnails/22.jpg)
Twitter Content on Micro Site…
• Active Tweets
• Leaders & Recognition
• ~3000 Played the Game
![Page 23: Twitter Changes Everything](https://reader037.vdocuments.us/reader037/viewer/2022110113/54513c1eaf795902348b5784/html5/thumbnails/23.jpg)
Social Strokes: Leader Board
• Recognition Drives Participation
• Drives More Awareness on Twitter
• Buzz
![Page 24: Twitter Changes Everything](https://reader037.vdocuments.us/reader037/viewer/2022110113/54513c1eaf795902348b5784/html5/thumbnails/24.jpg)
Twitter Page Branding
• Skin The Visual Background• Contact Info• Link to Web Site• Effective Description• Personal Network• Consistent Brand Message
![Page 25: Twitter Changes Everything](https://reader037.vdocuments.us/reader037/viewer/2022110113/54513c1eaf795902348b5784/html5/thumbnails/25.jpg)
How to Engage
• Business Goals Defined• Listening Engine Tuned• Discover Connections• Converse Proactively• Be Real• Add Value & Share• Repeat as Required
![Page 26: Twitter Changes Everything](https://reader037.vdocuments.us/reader037/viewer/2022110113/54513c1eaf795902348b5784/html5/thumbnails/26.jpg)
7 Deadly Twitter Sins
• Not Listening• Self-Promoting• Not Adding Value• Not Being Honest• Hard Selling• Corporate Speak• Friend Collecting
![Page 27: Twitter Changes Everything](https://reader037.vdocuments.us/reader037/viewer/2022110113/54513c1eaf795902348b5784/html5/thumbnails/27.jpg)
Get Smart
![Page 28: Twitter Changes Everything](https://reader037.vdocuments.us/reader037/viewer/2022110113/54513c1eaf795902348b5784/html5/thumbnails/28.jpg)
The Future
• Content Outside of Twitter• Custom Brand Implementations• Data Twisted Up• Business Iterations• Intelligence Streams• Relationship Dynamics• Game Integration• Location Based Services• Paid Advertising Opportunities• Strategy is Paramount
![Page 29: Twitter Changes Everything](https://reader037.vdocuments.us/reader037/viewer/2022110113/54513c1eaf795902348b5784/html5/thumbnails/29.jpg)
New Communication Channel
Ask yourself 1 simple question: How do you want to use it?
OR
![Page 30: Twitter Changes Everything](https://reader037.vdocuments.us/reader037/viewer/2022110113/54513c1eaf795902348b5784/html5/thumbnails/30.jpg)
Twitter Becomes a Lifestyle Hack
• Follow Me @Rumford• www.twitterbusinessbook.co
m