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Twitter Case StudiesMajor Quick Service RestaurantClient Goal Maximize purchases and registrations for loyalty program
Key Tactics Targeted specific geographies focusing on music, sports, plus keywords and handles on Twitter associated with each metro zone being targeted
Cost per Install 60% lower than the next leading source
Cost per Purchaser 60% lower than the next leading source
Monetization Accounted for 54% of media spend but 80% of all purchases