twitter case studies - g.twimg.com · copyriht iksu inc ll rihts reserved iksu is a reistered ......

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Copyright © 2014 Fiksu, Inc. All rights reserved. Fiksu is a registered trademark and the Fiksu logo, FreeMyApps, Get Loyal App Users and the Get Loyal App Users logo are trademarks of Fiksu, Inc. APAC Phone: +65-6372-9538 Email: [email protected] EMEA Phone: +44 208 434 7051 Email: [email protected] US Headquarters Toll-Free: 855-463-4578 Email: [email protected] Twitter Case Studies Major Quick Service Restaurant Client Goal Maximize purchases and registrations for loyalty program Key Tactics Targeted specific geographies focusing on music, sports, plus keywords and handles on Twitter associated with each metro zone being targeted Cost per Install 60% lower than the next leading source Cost per Purchaser 60% lower than the next leading source Monetization Accounted for 54% of media spend but 80% of all purchases

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Page 1: Twitter Case Studies - g.twimg.com · Copyriht iksu Inc ll rihts reserved iksu is a reistered ... Twitter Case Studies Major Quick Service Restaurant ... Bean town Soc I al

Copyright © 2014 Fiksu, Inc. All rights reserved. Fiksu is a registered trademark and the Fiksu logo, FreeMyApps, Get Loyal App Users and the Get Loyal App Users logo are trademarks of Fiksu, Inc.

APACPhone: +65-6372-9538Email: [email protected]

EMEAPhone: +44 208 434 7051Email: [email protected]

US HeadquartersToll-Free: 855-463-4578Email: [email protected]

Twitter Case StudiesMajor Quick Service RestaurantClient Goal Maximize purchases and registrations for loyalty program

Key Tactics Targeted specific geographies focusing on music, sports, plus keywords and handles on Twitter associated with each metro zone being targeted

Cost per Install 60% lower than the next leading source

Cost per Purchaser 60% lower than the next leading source

Monetization Accounted for 54% of media spend but 80% of all purchases