-An information network

Twitter is a real-time information network that connects you to the latest information about what you find interesting. Simply find the public streams you find most compelling and follow the conversations.

Relevant & real-time information

Ability to engage your audience

Branding & Reputation

Search Engine Optimization

Research

Drive traffic to your website/videos/other social media outlets

Engage with your followers and follow others

Relevant tweets matter

You get what you give

The more you participate, the more you will gain

Reference others, use hash tags, and shorten URL’s

Choose a professional/appropriate username

Complete all of your bio, especially location

Add a photo or logo

Customize background for better branding & consistency

Locking your account limits your visibility severely

Cannot go over 140 characters

Make sure you’re providing value to your followers (i.e. don’t just Tweet about what/where you’re eating!)

It’s ok to not be so corporate (casual works!)

“Listen” to familiarize yourself first

Use “Find People” feature to search for specific people

Click “Follow” button under profile photo to receive user’s updates

DO NOT AUTO-DM new followers (poor taste) Un-follow users by following prompts underneath

their profile photo Block spammers on right hand side of page on

their profile

“@” replies - updates that begin with @username used to publicly reply to a friend/follower

“@” mentions - updates with @username used anywhere in the post

Direct message (DM) - private message to a mutual follower (must be following you)

OH - Overheard

RT - Retweet

FTW - For The Win!

BTW - By the way

IMHO - In My Honest/Humble Opinion

LMK -Let Me Know

NSFW - Not Safe For Work

Insert a ‘#’ before a phrase (I.e. #360mce)

Allows all Tweets with hashtag to be consolidated in searches

Great for events, chats/discussions, and memes

Chats - streaming conversations between interested Tweeters about specific topics using a hashtag (I.e. #journchat, #editorchat)

Memes - Temporary/Periodical Trends on Twitter/Web (I.e. #followfriday)

Tweet from your cell and smart phones

Use SMS text messaging, mobile browsers, or mobile apps

Receive SMS messages for DMs sent to you and for updates from certain people you follow

Tweet from your cell and smart phones

Use SMS text messaging, mobile browsers, or mobile apps

Receive SMS messages for DMs sent to you and for updates from certain people you follow

Text 40404 to send DMs and post updates to your timeline via SMS

Turn your device updates on and go to a user’s profile (select appropriate options underneath their profile photo) to have their updates sent as an SMS text message

Text 40404 to send DMs and post updates to your timeline via SMS

Turn your device updates on and go to a user’s profile (select appropriate options underneath their profile photo) to have their updates sent as an SMS text message