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Small BusinessSocial Media Marketing
Suzanne HullContemporary Business Solutions
[email protected]: @contempbusiness
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The Big Picture
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Twitter 101
• What is Twitter?
• Create an Account
• Learn the Lingo
• Twitter Etiquette
• Resources
• Metrics
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What is Twitter?Twitter is a social networking
and microblogging service that enables its users to send and read messages known
as tweetswww.wikipedia.org
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How Does it Work?Tweets are text-based posts of up to 140 characters displayed on the author's profile
page and delivered to the author's subscribers who are known as followers
Senders can restrict delivery to those in their circle of friends or, by default, allow open
access. www.wikipedia.org
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How Does it Help My Business?
– Helps you stay connected to your customers
– Quickly share information with people interested in your business
– Gather real-time market intelligence & feedback
– Build relationships with customers, partners and other people who care about your business
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Twitter WarningRecipient-controlled model
What are your goals?
Use Twitter Search to listen
It’s not about you
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Let’s create a Twitter account
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Etiquette– Complete your bio– Listen regularly for comments about your
company, brand and products– Use a casual, friendly tone in your messages– While you shouldn’t feel compelled to follow
everyone who follows you, do respond when addressed
– If you like a particular message, retweet it– Post links to articles and sites you think folks
would find interesting
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EtiquetteTo make sure you’re not spamming, don’t:
– Post duplicate updates
to an account
– Cross-post duplicate
updates to multiple accounts
– Create a following churn
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Resources
Twitter Search: www.search.twitter.com
Local Tweeps: www.localtweeps.com/
URL Shortener: www.bit.ly
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Metrics– Follower Count
– www.twitterholic.com
– Google Analytics
– Track links via www.bit.ly
– www.twitalyzer.com
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Ways to Use Social Media in Your Business
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Getting Started in Social MediaLISTEN
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Getting Started in Social MediaSHARE
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Getting Started in Social MediaCREATE