twitter 101 for healthcare

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Twitter 101 for Health Care Jodi Sperber, MSW, MPH October 20, 2010

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Presentation given to American Health Care class at Brandeis on 10/20/10

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Page 1: Twitter 101 for healthcare

Twitter 101 for Health CareJodi Sperber, MSW, MPH

October 20, 2010

Page 2: Twitter 101 for healthcare

Before you take notes…

www.slideshare.net/jsperber www.slideshare.net/jsperber

Page 3: Twitter 101 for healthcare

What we’ll cover

Twitter basics Examples Getting started Tools that make it easier Best practices

Page 4: Twitter 101 for healthcare
Page 5: Twitter 101 for healthcare

Photo credit: kevharb, via Creative Commons license

All if this, and you want me to tweet?

All if this, and you want me to tweet?

Page 6: Twitter 101 for healthcare

““Many people have assumed that Twitter is just Many people have assumed that Twitter is just another social network, some kind of micro-blogging another social network, some kind of micro-blogging service, or both. It can be these things but primarily service, or both. It can be these things but primarily Twitter serves as a Twitter serves as a real-time information network real-time information network powered by people around the world powered by people around the world discovering discovering

what’s happening and sharing the news.”what’s happening and sharing the news.”

““Many people have assumed that Twitter is just Many people have assumed that Twitter is just another social network, some kind of micro-blogging another social network, some kind of micro-blogging service, or both. It can be these things but primarily service, or both. It can be these things but primarily Twitter serves as a Twitter serves as a real-time information network real-time information network powered by people around the world powered by people around the world discovering discovering

what’s happening and sharing the news.”what’s happening and sharing the news.”

Photo credit: Terje S. Skerdal, via Creative Commons license http://is.gd/bhJag

Page 7: Twitter 101 for healthcare

People have a lot to say

Updated numbers: As of June 2010, Twitter averages:

•750 tweets per second•65 million tweets per day

Page 8: Twitter 101 for healthcare

Photo Credit: emerald isle druid, via Creative Commons license

Page 9: Twitter 101 for healthcare

AA tweet tweet is an individual message is an individual message ToTo follow follow somebody is to subscribe to their somebody is to subscribe to their

messages. This does messages. This does not not mean they will also mean they will also follow you.follow you.

AA DM DM or direct message is a private message or direct message is a private message on Twitter. Often written simply as D.on Twitter. Often written simply as D.

RT RT oror retweet retweet is to repost a valuable message is to repost a valuable message from somebody else on Twitter and give them from somebody else on Twitter and give them creditcredit Sometimes noted as “via” instead of RTSometimes noted as “via” instead of RT

Photo credit jovike, used via Creative Commons license Adapted from Twitter 101 for Business

Page 10: Twitter 101 for healthcare

@username@username is a public message to or about an is a public message to or about an individual on Twitterindividual on Twitter

A A hashtaghashtag—the # symbol followed by a term and —the # symbol followed by a term and included in tweets—is a way of categorizing all the included in tweets—is a way of categorizing all the posts on a topicposts on a topic

Shortened URLsShortened URLs. To fit links into the short . To fit links into the short message format, URLs are oftened shortened. Can message format, URLs are oftened shortened. Can be accomplished using a variety of services.be accomplished using a variety of services.

Trending topicsTrending topics are the most-discussed terms on are the most-discussed terms on Twitter at any given momentTwitter at any given moment

Photo credit jovike, used via Creative Commons license Adapted from Twitter 101 for Business

Page 11: Twitter 101 for healthcare

Anatomy of a tweet

Page 12: Twitter 101 for healthcare

First step:

Listen

search.twitter.com

Try searching for a few keywords

or topics

Photo credit: Erica Reid, used via Creative Commons license

Page 13: Twitter 101 for healthcare

Developments

Research

Meetings and Conference Info

Q&A

Conversations

Chit Chat

Campaigns

What do you

hear?

Photo credit: bullcitydogs, via Creative Commons license

Page 14: Twitter 101 for healthcare

Photo credit samcrockett, via Creative Commons license

Asking questions

Asking questions

Page 15: Twitter 101 for healthcare

Photo credit: Sifter, used via Creative Commons license

Sharing information

Sharing information

Page 16: Twitter 101 for healthcare

Photo by kevharb, via Creative Commons license

ConnectingConnecting

Page 17: Twitter 101 for healthcare

Real time news

Real time news

Page 18: Twitter 101 for healthcare

Start a conversation

Start a conversation

Page 19: Twitter 101 for healthcare

More on conversations

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Page 21: Twitter 101 for healthcare

Full list here: http://bit.ly/dsnQoj Full list here: http://bit.ly/dsnQoj

Page 22: Twitter 101 for healthcare

Photo Credit: arbyreed, via Creative Commons license

Does it feel anything like

this?

Page 23: Twitter 101 for healthcare

You can do it! Really!You can do it! Really!

People like tips, links to interesting stories and blog People like tips, links to interesting stories and blog posts (they don’t have to be about you), and a good posts (they don’t have to be about you), and a good sense of humor.sense of humor.

People like the human touch and will appreciate People like the human touch and will appreciate posts with your thoughts and experiences more than posts with your thoughts and experiences more than you thinkyou think

They also like it when you say hi, respond to their They also like it when you say hi, respond to their questions, comments, praise, complaints and jokesquestions, comments, praise, complaints and jokes

People like tips, links to interesting stories and blog People like tips, links to interesting stories and blog posts (they don’t have to be about you), and a good posts (they don’t have to be about you), and a good sense of humor.sense of humor.

People like the human touch and will appreciate People like the human touch and will appreciate posts with your thoughts and experiences more than posts with your thoughts and experiences more than you thinkyou think

They also like it when you say hi, respond to their They also like it when you say hi, respond to their questions, comments, praise, complaints and jokesquestions, comments, praise, complaints and jokes

Photo credit: kate.e did, via Creative Commons licenseAdapted from Twitter 101 for Business

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Getting started

Signing up takes approximately

one minute

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To help people recognize and

trust your account, fill out

your profile completely and

include a picture

Adapted from Twitter 101 for Business

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This is where you type your

140

Page 27: Twitter 101 for healthcare

Follow relevant accounts

Following somebody means you’ve subscribed to their tweets

When you find a good candidate, look under their picture for the Follow button

Start small – follow five. Listen for a while. Then follow five more.

Lists are also useful for finding/creating groups on a specific topic

Adapted from Twitter 101 for Business

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Get a jump start

Follow a list of users that someone else has already created

@jsirkin/healthpolicy

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That’s the basics! But it’s only the

beginning…

That’s the basics! But it’s only the

beginning…

Page 30: Twitter 101 for healthcare

TweetDeck

HootSuite

Page 31: Twitter 101 for healthcare

TweetDeck: desktop basedThis is where you type your

140

Page 32: Twitter 101 for healthcare

Search term

Type 140 here

Mentions

Integration

Integration

HootSuite: web based

Page 33: Twitter 101 for healthcare

Best practices

Build relationships on Twitter Listen for comments about you Respond to comments and queries Ask questions Post links to things people would find

interesting

Adapted from Twitter 101 for Business

Page 34: Twitter 101 for healthcare

Best practices

Retweet messages you find interesting/valuable

Use a friendly, casual tone Do. Not. Spam. Don’t tweet anything you wouldn’t

want your mother to read…

Page 35: Twitter 101 for healthcare

““No matter how sophisticated the No matter how sophisticated the algorithms get, no matter how many algorithms get, no matter how many

machines we add to the network, our work machines we add to the network, our work is not about the triumph of technology, it is is not about the triumph of technology, it is

about the triumph of humanity.”about the triumph of humanity.”

http://is.gd/bhJag

Page 36: Twitter 101 for healthcare