twitter 101 for healthcare
DESCRIPTION
Presentation given to American Health Care class at Brandeis on 10/20/10TRANSCRIPT
Twitter 101 for Health CareJodi Sperber, MSW, MPH
October 20, 2010
Before you take notes…
www.slideshare.net/jsperber www.slideshare.net/jsperber
What we’ll cover
Twitter basics Examples Getting started Tools that make it easier Best practices
Photo credit: kevharb, via Creative Commons license
All if this, and you want me to tweet?
All if this, and you want me to tweet?
““Many people have assumed that Twitter is just Many people have assumed that Twitter is just another social network, some kind of micro-blogging another social network, some kind of micro-blogging service, or both. It can be these things but primarily service, or both. It can be these things but primarily Twitter serves as a Twitter serves as a real-time information network real-time information network powered by people around the world powered by people around the world discovering discovering
what’s happening and sharing the news.”what’s happening and sharing the news.”
““Many people have assumed that Twitter is just Many people have assumed that Twitter is just another social network, some kind of micro-blogging another social network, some kind of micro-blogging service, or both. It can be these things but primarily service, or both. It can be these things but primarily Twitter serves as a Twitter serves as a real-time information network real-time information network powered by people around the world powered by people around the world discovering discovering
what’s happening and sharing the news.”what’s happening and sharing the news.”
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People have a lot to say
Updated numbers: As of June 2010, Twitter averages:
•750 tweets per second•65 million tweets per day
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AA tweet tweet is an individual message is an individual message ToTo follow follow somebody is to subscribe to their somebody is to subscribe to their
messages. This does messages. This does not not mean they will also mean they will also follow you.follow you.
AA DM DM or direct message is a private message or direct message is a private message on Twitter. Often written simply as D.on Twitter. Often written simply as D.
RT RT oror retweet retweet is to repost a valuable message is to repost a valuable message from somebody else on Twitter and give them from somebody else on Twitter and give them creditcredit Sometimes noted as “via” instead of RTSometimes noted as “via” instead of RT
Photo credit jovike, used via Creative Commons license Adapted from Twitter 101 for Business
@username@username is a public message to or about an is a public message to or about an individual on Twitterindividual on Twitter
A A hashtaghashtag—the # symbol followed by a term and —the # symbol followed by a term and included in tweets—is a way of categorizing all the included in tweets—is a way of categorizing all the posts on a topicposts on a topic
Shortened URLsShortened URLs. To fit links into the short . To fit links into the short message format, URLs are oftened shortened. Can message format, URLs are oftened shortened. Can be accomplished using a variety of services.be accomplished using a variety of services.
Trending topicsTrending topics are the most-discussed terms on are the most-discussed terms on Twitter at any given momentTwitter at any given moment
Photo credit jovike, used via Creative Commons license Adapted from Twitter 101 for Business
Anatomy of a tweet
First step:
Listen
search.twitter.com
Try searching for a few keywords
or topics
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Developments
Research
Meetings and Conference Info
Q&A
Conversations
Chit Chat
Campaigns
What do you
hear?
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Photo credit samcrockett, via Creative Commons license
Asking questions
Asking questions
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Sharing information
Sharing information
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ConnectingConnecting
Real time news
Real time news
Start a conversation
Start a conversation
More on conversations
Full list here: http://bit.ly/dsnQoj Full list here: http://bit.ly/dsnQoj
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Does it feel anything like
this?
You can do it! Really!You can do it! Really!
People like tips, links to interesting stories and blog People like tips, links to interesting stories and blog posts (they don’t have to be about you), and a good posts (they don’t have to be about you), and a good sense of humor.sense of humor.
People like the human touch and will appreciate People like the human touch and will appreciate posts with your thoughts and experiences more than posts with your thoughts and experiences more than you thinkyou think
They also like it when you say hi, respond to their They also like it when you say hi, respond to their questions, comments, praise, complaints and jokesquestions, comments, praise, complaints and jokes
People like tips, links to interesting stories and blog People like tips, links to interesting stories and blog posts (they don’t have to be about you), and a good posts (they don’t have to be about you), and a good sense of humor.sense of humor.
People like the human touch and will appreciate People like the human touch and will appreciate posts with your thoughts and experiences more than posts with your thoughts and experiences more than you thinkyou think
They also like it when you say hi, respond to their They also like it when you say hi, respond to their questions, comments, praise, complaints and jokesquestions, comments, praise, complaints and jokes
Photo credit: kate.e did, via Creative Commons licenseAdapted from Twitter 101 for Business
Getting started
Signing up takes approximately
one minute
To help people recognize and
trust your account, fill out
your profile completely and
include a picture
Adapted from Twitter 101 for Business
This is where you type your
140
Follow relevant accounts
Following somebody means you’ve subscribed to their tweets
When you find a good candidate, look under their picture for the Follow button
Start small – follow five. Listen for a while. Then follow five more.
Lists are also useful for finding/creating groups on a specific topic
Adapted from Twitter 101 for Business
Get a jump start
Follow a list of users that someone else has already created
@jsirkin/healthpolicy
That’s the basics! But it’s only the
beginning…
That’s the basics! But it’s only the
beginning…
TweetDeck
HootSuite
TweetDeck: desktop basedThis is where you type your
140
Search term
Type 140 here
Mentions
Integration
Integration
HootSuite: web based
Best practices
Build relationships on Twitter Listen for comments about you Respond to comments and queries Ask questions Post links to things people would find
interesting
Adapted from Twitter 101 for Business
Best practices
Retweet messages you find interesting/valuable
Use a friendly, casual tone Do. Not. Spam. Don’t tweet anything you wouldn’t
want your mother to read…
““No matter how sophisticated the No matter how sophisticated the algorithms get, no matter how many algorithms get, no matter how many
machines we add to the network, our work machines we add to the network, our work is not about the triumph of technology, it is is not about the triumph of technology, it is
about the triumph of humanity.”about the triumph of humanity.”
http://is.gd/bhJag