twinkie: fulfilling the american cream
DESCRIPTION
This is a basic outline of a campaign idea to remind consumers that Twinkies is an iconic brand. This campaign reminds consumers why they love and enjoy Twinkies by making humorous associations between the Twinkie and America.TRANSCRIPT
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Twinkie: Fulfilling The American Cream
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How American is Twinkie??? Let’s find out…
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U.S. Road Trip Begins…
Start Here
End Here
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Remember the Alamo
Did you know that Davy Crockett slayed an alligator with a single Twinkie?
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Super Bowl XLVII
Did you know that prior to Super Bowl XLVII, Ray Lewis tested positive for “cream filling”?
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Honest Abe
What’s the difference between Abraham Lincoln and the Twinkie?
The Twinkie has never told a lie
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United States Capitol
Did you know President Obama had the honor of shaking the Twinkie’s hand in the U.S. Capitol Building?
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Welcome to Miami
Did you know that long before he “took his talents to South Beach,” baby Lebron’s first word was “Twinkie”?
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Disney WorldDid you know that Minnie Mouse was the Twinkie’s first girlfriend?
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Liberty Bell
Did you know the Twinkie fixed the crack on the Liberty Bell with its cream filling?
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Statue of Liberty
Did you know the Statue of Liberty is located on Twinkie Island?
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Grand Canyon
Did you know the Twinkie survived an 8 week, 3 day, 9 hour, and 42 minute trek through the Grand Canyon with nothing to eat but its own cream filling?
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Golden Gate Bridge
Did you know the Twinkie held its breath the entire way while drive across the Golden Gate Bridge?
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Mall of America
Did you know that Twinkie “fulfilled the American Cream” with a final shopping spree through Mall of America?
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The End
“Fulfilling the American Cream”