twice digital agency on russian digital content market at futur en seine 2014
DESCRIPTION
Daria Vedernikova and Veronika Orlovskaya, founders of TWICE digital agency, about Russian digital content market at Futur en Seine 2014, Paris 13 of June 2014TRANSCRIPT
Daria Vedernikova Veronika Orlovskaya TWICE digital agency
CONTENTRussian digital content market
*In digital marketing since 2006 STRATEGY DIGITAL STRATEGY – SMM STRATEGY – CONTENT STRATEGY
PRODUCTION WEB SITE – MOBILE SITE – MOBILE APP – SOCIAL APP – VIDEO CONTENT
SPECIAL PROJECTS ONLINE/OFFLINE/PROMO – VIRAL CAMPAIGNS
CRM PROGRAMME
GOOD NEWS
78 MLN !active internet users
AND WE ARE !GOING TO GROW !
Regions and 55+
WE BECOMING !INTERNATIONALmore content and items are purchased abroad
SPECIFIC
WE DON’T KNOW LIMITATION
56% don’t think about authors rights
BUT IN SOME CASES WE ARE READY TO PAY
!
25% ready to pay
$1,2 BLN
MAIL.RU !
$65MLN 47%
VEDOMOSTI.RU !
14000 SUBSCRIBERS (40%) $100 - 150 PER SUBSCRIPTION
SUBSCRIPTION INCOME IS 24% OUT OF TOTAL
MORE TRENDS▪ People a less afraid to purchase online and to live
their data online !
▪ Government also see a dynamics regulations of e-commerce inside and outside Russia !
▪ And specially when we really want it spontaneous purchase increases up to 53%
OPPORTUNITY
EDUCATION WILL REACH
1,8 BLN $
KIDS CONTENTthey are the most active users but don’t have a credit card
C2C E-COMMERCE youtube is only leader in this area
RUSSIA IS PREDICTABLE
BE AWARE
WITH [email protected]