twestival fundraising

“How on earth do I fundraise for my Twestival Local

charity?”

1Prepared by Claire Thompson, Waves PR, for Twestival fundraisers, August 2009 with thanks to teams for sharing their learning ([email protected]; t: +44(0) 118 944 0394)

before you start

Some people will say no.

Relationships are more important than the gift – yours, Twestival’s AND the

charity’s.

So enjoy the fundraising, make new friends along the way, and GOOD LUCK!


0. determine your goal

3Prepared by Claire Thompson, Waves PR, for Twestival fundraisers, August 2009 with thanks to

teams for sharing their learning ([email protected]; t: +44(0) 118 944 0394). Modified by @marcapitman

setting a fundraising goal

talk with the cause you’re supportingthey may have a financial amountdon’t overburden them, Twestival is just to help

make it tangiblewhat will that amount of money do? be specific: “x number of wells” or “y number of cat beds”

4Prepared by Claire Thompson, Waves PR, for Twestival fundraisers, August 2009 with thanks to teams for sharing their learning ([email protected]; t: +44(0) 118 944 0394). Modirfied by @marcapitman

1. target your sponsors


‘demographics’: ask your team...

Who are you targeting to come to your event?these are what the sponsors are interested in, so pick target organisations and people who sell to this kind of person OR

- Which charity have you chosen?some companies/organisations want to be associated with the charity eg cat foot or pet shops for a cat shelter; home developers for a homeless charity; eco companies for green charities


your fundraising list

0. determine your goal1. companies to target for sponsorship based on demographics


2. what can you ask people to sponsor


website sponsorships

do take a look at: http://cornwall.twestival.com/

main sponsors paying to be in right hand barsponsors get blogged

some sponsors will pay just to have a link from your site – they want to be associated with Twestival

If you know or think of someone who should be sponsoring nationally, suggest it to Claire or Nicola


http://cornwall.twestival.com/

things you need for the eventgoods and services that people can donate for use at the event:

venue (could they also offer part of the bar takings for the evening?)music*entertainmentPA/lighting systemfood & drinkprintingfilmingphotography

* idea from Tees Twestival: scrap the DJ: Spotify + request system work with your charity to see what contacts they have, what support they already have available, and, importantly, how they prefer to receive their money/handle accounts

*

tips


things for the raffle

what would your audience like to have?food, drink, playthings always go down wellpeople can donate services: a visit from a poet, a house clean, teaching people how to...goodies from the band, the venue, the charitywhat’s local: cinema, theatre, national park? Ask for ticketsgyms and hotels are great because there is little extra cost in donating use of high value facilities – a promotional opportunity for themrestaurants, spas, beauty parlours

many council run facilities like swimming pools have allocations of tickets for charitiesstay legal ……

tips


raffles – staying legaltickets sold in advance need a Society Lotteries licence from your local council or metropolitan borough (lots of form filling & you will need to have your raffle tickets printed)you will not need a licence for a one-off event provided that:

tickets are only be sold during the eventthere are no cash prizes to come from the ticket moneyno more than £250 is spent on the prizes (donated prizes do not counttickets must not be more than £1 each the result of the raffle must be drawn at the event.

tipstip agree in advance what will happen if committee members win raffle prizes


auction items

have some fun and be creativecould you have a brainstorm meet, and tweet your best ideas – people may help you with new ones?don’t forget to ask the charity – they may have events to publicise by donating tickets, or local supporterstry running on and/or off line

local celebrity donations eg Kate Winslett’s mum’s pickles; Jordan’s bridal veil; Uri Geller’s bent spoon (they may even turn up to auction for you!)

would your local MP agree to be a slave for the day? Or go into ‘stocks’

tips

anything original – artwork, jewellery, signed books pics, CDs, trip backstage at a theatre or concert, tour of local radio or TV station

could local sports venues offer 1-2-1 training eg tennis as a prize; football clubs may donate gear – or even send along a player

think local – magazine subs, organic food or drink deliveries

pubs, clubs, local limo companies


at the event/1can a local DJ or radio presenter MC for you for the night?could a local auction house provide an auctioneer?giveaway T-shirts – sponsorships to pay and print (don’t forget a range of sizes plus lady fits)‘guess the number’ - get people to guess how many lollies, marbles or similar in a jar to win (don’t overdo – it may end up like a school fete!)you can even ask for donations on the night – you could make it fun – if we raise £50 extra the organising committee will do a rendition of ...; x will shave have their head shaved/hairy chest waxed; the band will play x (works well if you ask a heavy rock band to play a Cliff Richard song, or vice versa)

make sure that you have plans for when in the evening these things will happen


at the event/2consider a programme for the event– can include details of the organisers, details of the charity, what’s happening, ‘thank you’s, and, of course, a plug for the money making activities at the event, and sell advertising space! Samples are up on the Twestival 09 Google Groupask talents to attend eg table magician, jugglercan the charity be involved/bring things along?

could they/someone who uses their services give a short talk?

music from Mali, a box of kittens or rescued animal, a video message, disabled artists come along and do charicatures, children singing…

what does the charity need – start a volunteers roster at the event?


goody bagswe’re trying to find someone to pay for/supply the goody bags across the UK (yell with any ideas!)help encourage attendance and offer value to eventask people to give things to go inside:

promotional itemsvouchersSamples (food, drink, toys)

tipif people want to place leaflets, you could charge them to do this (but if it’s vouchers, think carefully)


moneyyou can ask for money in exchange for brand association, publicity, exposure to audience – sometimes even just for a link to/from the Twestival sitedecide what you can sell – it may be things already mentioned, it could be event or charity specificonce you have spoken to someone they may ask you for more details to get approval internally – there are letter/email templates on the Twestival 09 siteagree your price and create a sponsorship packBut think laterally too: Inverness recently had a great success when a cruise company they had approached agreed to donate a portion of their ticket sales to Twestival

tip

there are sample sponsorship packs uploaded to the Twestival 09 site already. Last time’s Oxford organisers (thanks to Sylwia Presley for this one) gained extra publicity by creating a presentation, and uploading to Slideshare)


sponsorships - considerations

however you divide up your sponsorships, try and be transparentdon’t give away exclusives lightly – the US team suggested an overall event sponsorship of $10k for sponsoring an entire event and, after a while, look like they have itthink hard about the money you’re taking. Try not to accept from overtly political or religious groupsif you think that ANY questions will be raised about accepting the money, run it past Nicola and Claire


3. who can you ask for goods or sponsorship


some ideasfriends, tweeps, work colleagues… they often know someone who…. or may have hidden talents to donate (hand made cards, paintings, music)target companies who may want your target audience (tweeters) or who want the association with the charity for business reasons eg cat food companies or vetinary insurance for the cat charity, garden centres and organic food for environmental charities, bedroom furniture for homeless charities, children’s toy companies for children’s charities – remember that goods can be as good as cash for the charity!in companies:

start with someone you know if possible – they can ask on your behalfchat to the receptionist to get pointersdepartments that may help: marketing, CSR, PR, ‘comms department’, sponsorship department (unlikely, but some still do!)



0. determine your goal1. companies to target for sponsorship based on

demographics2. donations of goods or money needed to make event

happen3. raffle and auction donations4. event activities5. goody bags6. cash!


4. making the most of what you’re doing, with limited resources and

limited time


tickets

consider setting your ticket prices at different levels – contributors and charity (free, but shows as sales and no-one has to be first) early bird (a little cheaper), standard and ‘unable to attend, donate £x)ask the charity to sell too (perhaps through site links)and the sponsor companies (ditto!)

for those who haven’t started selling tickets yet – you will need a bank account to pay into. The charity’s account is best – you will need the details to set things up through Amiando

tip


targetsis there a specific financial target that the charity would like to meet? If this is publicised, people know what they’re paying for (10 beds stay open, 500 vaccines, 10 animals fed for a year, four children’s dreams come true)can you have a competition amongst volunteers to sell the most tickets?don’t forget to offer regular updates

a great tool for setting targets :Giftrangecalculator.com

tip



0. determine your goal1. companies to target for sponsorship based on

demographics2. donations of goods or money needed to make event

happen3. raffle and auction donations4. event activities5. goody bags6. cash!7. tickets and targets


5. amplify


market your event

your Twestival blogsocial media inc. bloggerstrad medianetworkingposters

more info on marketing your event to follow.



1. companies to target for sponsorship based on demographics

2. donations of goods or money needed to make event happen

3. raffle and auction donations4. event activities5. goody bags6. cash!7. tickets and targets8. amplify


don’t worry: you’re not alone! We’re here to help:

[email protected]@sulook @gradontripp

@marcapitman


mailto:[email protected]

with thanks to...Claire Thompson @ClaireatWaves for preparing these slidesNicola Riordan @nicolariordan for arraning the initial call@amanda for cooking this whole Twestival idea up!And the Twestival Fundraising Team

Alisa Gilbert [email protected] @sulookGradon Tripp [email protected] @gradontrippMarc A. Pitman [email protected] @marcapitman

30Prepared by Claire Thompson, Waves PR, for Twestival fundraisers, August 2009 with thanks to teams for sharing their learning ([email protected]; t: +44(0) 118 944 0394). Modified by @marcapitman




claimr

the views here are my own, based on the things I’ve learned across the years, information I’ve researched, and the invaluable experience of the professional fundraisers mentioned. I’m happy to stand by them but do check on the legal bits: I’m not a lawyer!my own fundraising experience is limited to working alongside charities, the school PTA and helping a children’s football club, so feel free to add share to your heart’s content – the information here was learned from others and was created to help the numerous charities benefitting from Twestival: if it’s useful to others, that’s an added bonus

Prepared by Claire Thompson, Waves PR, for Twestival fundraisers, August 2009 with thanks to teams for sharing their learning ([email protected]; t: +44(0) 118 944 0394) 31

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