Tweets, Pheeds & Snapchetiquette: Six Tips for Engaging Your Tribe (lol…)

JANUARY 28, 2014MAYA, KRISTIN & ALL OF YOU

#Youth2014

Ready? Introductions 6 lessons Diving in Sharing Reflection

KNOW YOUR PURPOSE

Engaging Your Tribe Using Social Media: 6 Tips (weadership.org)

MAKE & EMPLOY A MAP

SUPPORT YOUR TRIBE/S

FOLLOW GOOD NETIQUETTE

MEASURE, ADAPT & PERSIST

EMBRACE SERENDIPITY

Description Resources CitedSocial Media is an ever-changing collection of tools thatcan be employed in infinite ways. A first step in using social media wisely is getting clear about what you seek toachieve – your fundamental purpose. Goals, strategies, tools, and tactics follow.

OpenDream: http://www.opendream.co.th/ Love Not Yet (Film):http://www.youtube.com/

watch?v=BPkLrc9c1CM

Use tools to help you identify the communities you seek to reach and the relationships you would like to establish with them. Funnels, pyramids, concentric circles all work.Find the tool that works for you. Revisit often.

Identify and build on existing patterns. Go where yourtribe is, use their tools, support them in achieving their goals – trust and influence with follow.

Three simple rules: 1) be relevant; 2) be generous; and3) be interesting (or funny). Start there and see whathappens!

Pay attention and take a risk now and then. Online social relationships can be amazingly valuable.

Social change is a marathon offline and online. Build skills, test approaches, document progress, share knowledge and keep going.

Rockford/Etsy case: http://www.etsy.com/blog/news/2013/etsy-and-rockford-team-up-on-craft-entrepreneurship/

Alamo Workforce Solutions (article & links):http://www.bizjournals.com/sanantonio/blog/morning-edition/2013/07/workforce-solutions-uses-social-media.htmlKristin Wolff & Maya Thornell-Sandifor, Social Policy Research Associates

Funnel: http://vpmarketingondemand.com/wp-content/uploads/2013/03/Social-Media-Tips-Engagement-Funnel-960x720.jpg; Pyramid: http://www.socialmediamodels.net/wp-content/uploads/2011/04/SocialMediaModels_SocialEngagementPyramid.jpg; Circles:http://amysampleward.org/wp-content/uploads/2011/05/CommNetCrowd.gif

Seth Godin understands tribes and how to interact with them. Just find his stuff. Start here: http://sethgodin.typepad.com/seths_blog/files/TribesQA2.pdf

How about a recorded tutorial by HuffPo blogger & entrepreneur Spencer Critchley specifically for workforce pros!)?: https://spra.adobeconnect.com/_a148408/p9nfaqyb2k5/?launcher=false&fcsContent=true&pbMode=normal

WEADERSHIP.ORG

WEADERSHIP.ORG

1

Know Your Purpose

2

Make & Employ a

Map

3

Support Your Tribes

Where do they engage?

A local coffee shop A monthly meet-up Google hangout Via email Basecamp (or

similar) An IRC channel LinkedIn

4Use Good

Netiquette

3 Rules:⁃ Be generous⁃ Be relevant⁃ Be interesting

(and/or funny)

5 Be Open to Serendipity

“We don’t expect every student to become an Etsy seller, but rather to apply the skills they learn to any entrepreneurial path they want to follow. We do believe, however, along with the City of Rockford, that this will lead to real economic impact.”

“This pilot program has the potential to be not just what Mayor Morrissey calls a “pathway to prosperity” for Rockford, but a blueprint for similar programs across the country and around the world.”

http://vimeo.com/61305313

“Thank you for inspiring us…”

Photo by Chnines (Flickr)

6 Measure, Adapt & Persist

Photo by Chnines (Flickr)

KNOW YOUR

PURPOSEMAKE & EMPLOY A MAP

USE GOOD NETIQUETTE

EMBRACE SERENDIPITY

MEASURE, ADAPT & PERSIST

Six Tips for Engaging Your Tribe

SUPPORT YOUR TRIBES

GUIDING QUESTIONS What (specifically) will you do to

accomplish your goal and why? What resources (knowledge,

technology, time, budget, etc.) will you need that you don’t have?

How will you know when/if you succeed?

What ideas/lessons/advice emerged from your group?

Tweet the best idea you heard during the last hour. Use #Youth2014 #socmed

Check Weadership.org for more (and we’ll be in touch).

Thanks!Maya Thornell-Sandifor, Senior Associate (Maya_Thornell-Sandifor@spra.com)Kristin Wolff, Senior Associate (Adjunct) (kwolff@thinkers-and-doers.com)@kristinwolff@Social_Policy@Weadership

SPRA.com

WEadership.org