tweak social media for business
TRANSCRIPT
Social Media 101 for Door County Businesses
Martha Beller Owner
Tracy Andropolis Web Design & Digital Strategy
Mike JarmanGraphic & Web Design
Tweak Social Media & Marketing
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
About Tweak
Founded in April 2013 by Martha Beller
Our Mission: To provide clients with creative, thoughtful
marketing solutions at a fair price
Currently have 24 clients who we assist with social media, digital marketing, web design, and public relations initiatives on a year-round basis
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
Faces of Tweak• Martha Beller, Owner• Tracy Andropolis, Web Design &
Digital Marketing Strategy• Mike Jarman – Graphic & Web Design• Meia Jacobs, Digital Account Manager• Natalie Robinson, Social Media
Account Rep• Melissa Ripp, PR & Social Media
Consultant• Jason Vincent, Videographer
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
What Tweak Offers• Social Media Marketing (posting and
management of Facebook, Twitter, Instagram, Pinterest, and other platforms)
• E-Newsletter creation and management
• Content Writing (blogs, web copy, advertising, etc.)
• Web & Graphic Design• Videography• Public Relations assistance
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
Social Media:What is it, and Why is it SO
Important?
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
The Merriam-Webster Definition:
Social media is “forms of electronic communication
through which users create online communities to share information, ideas, personal
messages, and other content.”
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
And, It’s Doing Nothing But GROWING.
In 2016, it is estimated that there will be around 2.13 BILLION
social network users around the globe, up from 1.4 billion in 2012.
WHOA.
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
3 out of 4 people you know check Facebook.
According to Pew Internet Research:• 74% of online adults use social networking
sites• More than HALF of all online adults 65 and
older use Facebook. • 40% of cell phone owners check social via
mobile.• 52% of online adults now use two or more
social media sites (up from 42% in 2013)
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
Social Media & Business
• 92% of marketers in 2014 claimed that SMM (social media marketing) was important for their business
• 80% of those 92% indicated that SMM increased traffic to their websites
• 85% of marketers are currently participating in SMM, but 85% aren’t sure which tools are the best for their business
• This means there is a HUGE opportunity to reach customers through SMM – if you know what to do
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
Reasons to Use Social Media for Your Business
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
Reasons to Use Social Media for Your Business
1) Increase Brand Recognition.
2) Improve Brand Loyalty.
3) Increase Business Opportunities.
Even More Reasons to Use Social Media for Your Business
4) Decreased Marketing Costs.
5) Better Customer Experiences and Feedback.
6) Your Competition is Already There.
Social Media is Important.
So, How Do I Get Started?
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
Step One: Pick Your Goal
1)Build Your Brand?
2)Drive Sales?
3)Increase Conversation?
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
Step Two: Pick Your Platforms & Post!
(No, you don’t have to be on ‘em all.)
Think about your goal, and then think about the customers you’d like to attract for the purpose of
this goal. What social media platforms are they on?
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
Facebook“The Dinner Party”
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
Facebook Posting Tips• Stick to the 80/20 rule (80%
engaging, social content; 20% directly selling your product/service
• Photos and videos work best; stay away from wordy posts
• Ask question to engage audiences• Post enough, but not too much
• Respond to customers, don’t ignore
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
Consider “Boosting” Posts
• Facebook has an incredibly powerful targeted ad program.
»You set your budget»Choose your audience based on age,
location, gender, interests and more.»Get your important messages out to
more people.
Facebook Case Study:The Cookery
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
Twitter“The Water Cooler”
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
A Bit About Twitter(Or, What’s a #Hashtag?)
Tweet: A 140-character messageRetweet: Re-sharing or giving credit to someone else’s tweetFeed: The stream of tweets you see on your homepage (similar to Facebook’s News Feed)Handle: Your usernameMention: A way to reference another user in your tweetHashtag: A way to denote a conversation in Twitter (#DoorCounty #StPatricksDay)
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
Twitter Posting Tips:• Post often.
• Twitter is a marathon, not a sprint.• Don’t be too hashtag-happy• Don’t be afraid to mention businesses that
you work with or your best customers in tweets. Twitter is a great way to build customer loyalty.
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
Twitter Case Study: The Main Course
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
Instagram“The Instant Telegram”
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
InstaWHAT?Instagram is a photo-sharing and
video-sharing social media platform. It enables users to take photos or videos, and post it directly to Instagram and a variety of other platforms at the same
time (Facebook, Twitter, etc.)
There are 300 million users on the site per month – mostly teens and
Millennial.
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
Instagram Posting Tips• Have a balance of fun images and
images from your business• Embrace #hashtags and trends like
#ThrowbackThursday• Keep the text accompanying the
photos to a minimum• Post to other social media platforms
simultaneously to cultivate a following
• Keep a “laid back” approach to posting
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
Pinterest“The Online Bulletin Board”
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
Pinterest Posting Tips• Designate boards that are tailored to
different aspects of your business• Use rich pins to add more information (where to purchase something, directions to a hotel)• Follow other businesses
• Post more than just photos or links (videos and brochures can be pins!
• Keep content relevant and engaging
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
Pinterest Case Study: Tweak Social Media
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
Whew!
There’s SO More to Social Media Than We Can Possibly
Cover in 30 Minutes.
We Could Literally Talk About Social Media for Days.
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
Websites
• Importance of having a mobile friendly website.
• Difference between mobile site and responsive design. Is one better that the other? Why.
• Connecting all the pieces. • Integrating social media into websites. • Enewsletter sign ups – etc.
THANK YOU & QUESTIONS
Tweak Social Media & Marketingwww.tweakdoorcounty.com
920.256.0712
Find us on Facebook or on Twitter as @doortweaker
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker