twankers social media a modern day fairy tale
DESCRIPTION
This is a modern day fairy tale about how the Internet has evolved; how the digital industry has grown up and how Social Media is changing everything. We also provide (in our opinion) a glimpse of the future. If you work in social media, in digital, or in a business that incorporates social media into their communications...you might enjoy it.TRANSCRIPT
Social Media
@TwankersUKhttp://twankers.co.uk
A Modern Day Fairy TaleTuesday, 16 February 2010
Once upon a time......not so long ago...
There was a far away land called “The Internet”
Tuesday, 16 February 2010
It was a happy place...
The people who lived there were called “Geeks”
Happy Place
Tuesday, 16 February 2010
The “Geeks” used to spend hours on their computers...
...and consume lots of fizzy pop and crisps
(that’d be “Chips” in yankee doodle dandy speak)
Tuesday, 16 February 2010
They were very easy to spot
They had very large heads, to protect their very large
brains
They were very shy, but always smiling
They were also very, very clever. Oh yes! Very bloody
clever.
Tuesday, 16 February 2010
Then one day, “Big Business”
got wind of the “The Internet”
Tuesday, 16 February 2010
“Big Business” wasn’t nice. It was very serious and
interested in one thing.
Gold!Tuesday, 16 February 2010
“Big Business” people were also very easy to spot.
They wore suits, talked louder than necessary, were greedy and told
fibs...big fibs!
You could always tell when they were
fibbing...their lips moved
Tuesday, 16 February 2010
They liked the look of “The Internet”
And driven by greed they moved in...en masse
Tuesday, 16 February 2010
“Shit & Bugger!”
The “Geeks” said. “All our techie fun is about to
be spoilt”. But remember...
Shit & Bugger!
Tuesday, 16 February 2010
...they were very clever.
They struck a deal with “Big Business”
(There were press releases and everything!) Tuesday, 16 February 2010
“Big Business”, now dangerously armed with a
little bit of information
...introduced“Marketing” to “The Internet”
Buy our stuff!!
Tuesday, 16 February 2010
The “Geeks” buggered off underground with all their
gold...
...and discovered Sex!Tuesday, 16 February 2010
“Marketing” became the dominant force. For many
years “The Internet” was flooded with false expectations
Tuesday, 16 February 2010
...then something happened. A new breed appeared.
The offspring of the “Geeks” had grown up.
Surprisingly, they were very sexy. They called themselves “Gurus”
Tuesday, 16 February 2010
They called it “Social Media” How cool is that!
The “Gurus” had created a new district of “The Internet”
Tuesday, 16 February 2010
“Social Media” brought the fun and sharing back to the people
Everyone could join in. Even the aloof and up their own arse, celebrities went
there...mainly to boost their egos.
Tuesday, 16 February 2010
“Social Media” thrived.
It was party time! “Woo get down!” They said
A new interactive culture was created
Tuesday, 16 February 2010
“Marketing” became a diminishing force, it was being
replaced by honest opinion
“Big Business” was scared and confused
Tuesday, 16 February 2010
But regularly f*cked it up in a big way ...they just couldn’t stop “Marketing”!
To their credit “Big Business” tried to understand “Social Media”
Tuesday, 16 February 2010
BEST BY DEC 2009
So they tempted some of the “Gurus” with gold....fool’s gold.
They needed to understand “Social Media” better
Tuesday, 16 February 2010
Some of the “Gurus” succumbed to temptation.
These became known as “Twankers”
You know who you are!Insert your face above
Tuesday, 16 February 2010
The “Twankers” got a little carried away with all the hype and lost touch
with the reality.
They talked all day and night about social media and genuinely believed
their own bullshit...
#measurementcamp #smw #smwldn
Um Google Alerts
Fancy Fan Pages
Heap Big ReTweets
Tuesday, 16 February 2010
TIME OUT•This takes us up to the present day•February 2010
•What follows is a glimpse of the future•If you’re a Twanker•Hold tight•Don’t be scared•If you’ve been involved in SEO (i.e. charging
copious amounts of money to have websites black listed by Google) you may have a feeling of deja vu.
•Here we go...
Tuesday, 16 February 2010
“Big Business” bled the “Twankers’” knowledge dry.
They were blissfully unaware, and continued to party in the only way they
knew how. (i.e. not knowing their limits and peaking too early.)
Tuesday, 16 February 2010
It wasn’t long before “Big
Business” became “Social Media” savvy
What’s the hash tag for today’s social media
conference?
Tuesday, 16 February 2010
The “Twankers” felt used and a little bit silly.
Why hadn’t they seen this coming?
They disregarded the “Twankers”
:-(
Tuesday, 16 February 2010
“Big Business” realised “Marketing” was no longer the holy
grail.
...they became more personable, trying new “word of mouth” tactics
Tuesday, 16 February 2010
But, some businesses didn’t quite manage it well enough
They joined the “Twankers” in a new place...
#FAIL
Tuesday, 16 February 2010
Where they spent hours...
...fabricating their overly exaggerated CVs
Tuesday, 16 February 2010
Some were offered new jobs for less money....
...they got over it, eventually. And went back to work.
Tuesday, 16 February 2010
“The Internet” became a happy place to live again.
...even diet, personal hygiene and fashion sense improved.
Tuesday, 16 February 2010
...all lived happily ever after......even though there were very few
women.
The “Geeks”, “Big Business”, “Gurus” & “Twankers”
Tuesday, 16 February 2010
Social Media
@TwankersUKhttp://twankers.co.uk
A Modern Day Fairy TaleTuesday, 16 February 2010