tvs bike marketing project

8/19/2019 TVS Bike Marketing Project

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A PROJECT REPORT

ON“MARKET RESEARCH AND PROMOTION

OF SCOOTORS”

In partial fulfilment of the requirement

For the Degree of

MASTER OF BUSINESS ADMINISTRATION

UNDER GUIDENCE OF:

Submitted by :-

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EXECUTIVE SUMMARY

The project on “TVS MOTORS LTD.” was carried out for SIKKIMMANIPAL UNIVERSITY. The project is done under expert

supervision and guidel ines of Mr. RAMES DU!EY(H.R)

Ob"e#ti$e:

• To have a clear knowledge about T! "#T#R! $td

• To reveal the "%R&'T* +#$,- # T! "#T#R!

Met%&d&'&(y:

• 'xternal data collection through various website

Re'e$)*#e t& Study:

• The stud/ will focus on TVS MOTORS Ltd and its R

POLICIES ALSO.

S#&+e &, t%e tudy:

To extend the stud/ considering all .R.M process of T!

"#T#R! $td

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OVERVIES O/ OR0ANISATION-

TVS Motor Company Ltd, the flagship company of TVS Groupis the third largest two-wheeler manufacturer in India. Thecompany manufactures a wide range of two-wheelers frommopeds to racing inspired motorcycles. The company is haingtheir manufacturing plants at !osur in Tamilnadu, Mysore in"arnata#a and Solan in !imachal $radesh. They are alsohaing one unit located at Indonesia. Their su%sidiaries includeSundaram &uto Components Ltd, TVS Motor Company

'(urope) *V, TVS Motor 'Singapore) $te Ltd, $T TVS MotorCompany, Indonesia, TVS (nergy Ltd and TVS !ousing Ltd.TVS Motor Company Ltd is a part of Sundaram Clayton groupin TVS group of companies. In the year +, Sundaram-Clayton Ltd started Moped iision at !osur to manufactureTVS /0 mopeds. In the year +12, the company entered into atechnical #now-how and assistance agreement with Su3u#iMotor Co Ltd of 4apan and in the year +1/, they incorporated

a new company La#shmi &uto Components $t Ltd for themanufacture of critical engines and transmission parts. In theyear +15, the company ac6uired the assets of the mopeddiision from Sundaram Clayton Ltd. &lso, the name of thecompany was changed from Indo Su3u#i Motorcycles Ltd toTVS Su3u#i Ltd. In the year +2, they launched two modes ofmotor cycles namely, Samurai and Shogun and in the year+7, they launched TVS Scooty. uring +-2000, TVS

Su3u#i Ltd was amalgamated with Sundaram &uto (ngineersLtd, an unlisted group company which was incorporated in theyear +2. &s per the scheme, all the assets and lia%ilities oferstwhile TVS Su3u#i Ltd together with all o%ligations andcontingent lia%ilities were ested in Sundaram &uto (ngineers'India) Ltd with effect from &pril 22, +. This merged entitywas later renamed TVS Su3u#i Ltd. The TVS group and Su3u#iMotor Corporation parted ways from their +/-year-old 8oint

enture on Septem%er 2, 200+. The shares held %y the Su3u#i

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Motor Corporation were ac6uired %y &nusha Inestments Ltd, awholly owned su%sidiary of Sundaram-Clayton Ltd for 9s crore. Thus, the company %ecame a su%sidiary of Sundaram-Clayton Ltd with effect from :oem%er +/, 200+. Since, Su3u#iMotor Corporation ceased to %e a shareholder of the company,the company cannot use the word ;Su3u#i; as the part of theirname and hence the name of the company was changed toTVS Motor Company Ltd. uring the year 2002-07, the newstylish TVS Scooty $ep and the upgraded ersion of , the company launched newproducts such as TVS Centra, :ew Victor GL,


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Indonesia was incorporated in Indonesia to manufacturemotorcycles and parts with an inestment of BS 2.50 millionand %ecame su%sidiary of the company in iew of it %eing thesu%sidiary of TVS Motor Company '(urope) * V, which holds/ of the share capital. The remaining 2/ was held %y TVSMotor Singapore $te Ltd. $T TVS Motor Company Indonesiahas ac6uired lands in Indonesia for setting up a facility formanufacturing two wheelers. uring the year 2005-0, thecompany has esta%lished a new plant in !imachal $radeshwith an annual production capacity of >,00,000 units scala%le to5,00,000 units. $T TVS Motor Company Indonesia, a su%sidiaryof the company, esta%lished a manufacturing facility at

"arawang, near 4a#arta in Indonesia with production capacityof 7 la#h ehicles per annum. uring the year, the companylaunched multiple new products and ariants such as, Sta9City (S, Sta9 Sport, Scooty Teen3 and Colors on Scooty$($. uring the year 200-01, the company commencedcommercial production from its :alagarh $lant located in!imachal $radesh. They commenced their commercialproduction from their state-of-the art plant located at "arawang

in Indonesia and launched TVS :eo, which is e@clusielydeeloped for the Indonesian mar#et. uring the year, thecompany launched arious new products and ariants such asTVS =il. In March 2001, the companylaunched their three wheeler, TVS "ing in two ariants, namelytwo stro#e petrol and two stro#e L$G. The company won theTeam Tech 200 &ward of (@cellence for Integrated use of

&danced Computer &ided (ngineering Technologies inproduct deelopment. They also won the prestigious S&$ &C(200 &wards for Customer (@cellence in the Most Innoatie:etweaer Category for seeral S&$ implementations that areput in place. In 4une 2001, the company entered into a contractmanufacturing arrangement with Maha%harat MotorsManufacturing $t Ltd where%y TVS motor cycles will %emanufactured at the latter;s two-wheeler manufacturing facility

that is located on the outs#irts of "ol#ata. TVS would help

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Maha%harat Motors to set up the factory and proidesengineering support to them. The production would commencefrom 4une 200. uring the year 2001-0, the companylaunched Scooty Strea#, a tough and trendy ariant of Scooty$epE and &pache 9T9 9, premium segment motorcycle.

&lso, they launched their three-wheeler, TVS "ing in si@ states.In 4une 200, T V Sundram Iyengar ? Sons Ltd and theirsu%sidiaries ac6uired the holding of foreign colla%orators,Clayton ewandre !oldings Ltd in Sundaram-Clayton Ltd.Thus, Sundaram-Clayton Ltd %ecame a su%sidiary of T VSundram Iyengar ? Sons Ltd. Conse6uent to this ac6uisition,the company also %ecame the su%sidiary of TVS with effect

from 4une 7, 200. uring the year 200-+0, the companylaunched TVS 4IV( and TVS Fego in the mar#et. They alsolaunched a four stro#e three-wheeler with superior features.They commenced e@port of TVS &pache to *ra3il. &lso, theydeeloped a pan India presence in three-wheelers. Inecem%er 200, the company ac6uired the entire shareholdingof TVS (nergy Ltd. Thus, TVS (nergy %ecame a wholly ownedsu%sidiary of the company. In 4une 20+0, they ac6uired the

entire paid up capital of TVS !ousing Ltd and thus, TVS!ousing Ltd %ecame a wholly owned su%sidiary of thecompany. In =cto%er 20+0, the company won the S&$ &C(

&ward for Consumer (@cellence 20+0 in ;*est 9un &ward in &utomotie; category. They also won the Siler (G( awardfrom Information Fee#, a leading IT maga3ine for in housedesign and deelopment of ata &c6uisition System forimproing shop floor productiity. Information Fee# annually

recogni3e enterprises driing growth and e@cellence through IT.In :oem%er 20+0, the company launched TVS T9B>$remium, a semi-synthetic >T (ngine =il. In


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C&*te*t:-

A#1*&2'ed(eme*t

E3e#uti$e Summery

O$er$ie2 &, Or()*i4)ti&*

COMPANY5S PRO/ILE

-: it&ry

-: Pr&du#t

-: Dire#t&r

-: Re2)rd Re#&(*iti&*

T$ m&t&r #&m+)*y Ltd.

S%)re %&'d)r

C)r+&r)te (&$er*)*#e

/i*)*#i)' %i(%'i(%t

Su##e t&ry

Ree)r#% met%&d&'&(y

Limit)ti&* &, ree)r#%

6ueti&*ire

C&*#'ui&*

!ib'i&(r)+%y

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HistorTVS Motor traces its origins %ac# to the entrepreneurial spirit of Trichur

Vengaram Sundaram Iyengar who gae up lucratie careers in

the Indian 9ailways and in %an#ing to set up his own %usiness. !e

%egan with Madurai;s first %us serice in +++ and founded

T.V.Sundaram Iyengar and Sons Limited, a company that consolidated

its presence in the transportation %usiness with a large fleet of truc#s

and %uses under the name of Southern 9oadways Limited. Fhen he

died in +// his sons too# the company ahead with seeral forays in theautomo%ile sector, including finance, insurance, manufacture of two-

wheelers, tyres and components. The group has managed to run 77

companies that account for a com%ined turnoer of nearly 7 %illion.

Earl ears

Sundaram Clayton, then the flagship company, was founded in +52 in

colla%oration with Clayton ewandre !oldings, Bnited "ingdom. It manufactured

%ra#es, e@hausts, compressors and arious other automotie parts. Thecompany set up a plant at !osur in +1 to manufacture mopeds as part of a

new diision.H> & technical colla%oration with the 4apanese auto giant resulted in

the 8oint-enture Ind Su3u#i Limited in +12 %etween Sundaram Clayton Ltd

and Su3u#i Motor Corporation. Commercial production of motorcycles %egan in

+1>.

Su!u"i relationship

TVS and Su3u#i shared a + year long relationship that was aimed at technology

transfer to ena%le design and manufacture of two-wheelers specifically for the

9

http://en.wikipedia.org/wiki/T._V._Sundaram_Iyengarhttp://en.wikipedia.org/wiki/T._V._Sundaram_Iyengarhttp://en.wikipedia.org/wiki/Indian_Railwayshttp://en.wikipedia.org/wiki/Maduraihttp://en.wikipedia.org/wiki/Hosurhttp://en.wikipedia.org/wiki/Mopedhttp://en.wikipedia.org/wiki/TVS_Motor_Company#cite_note-3http://en.wikipedia.org/wiki/Suzukihttp://en.wikipedia.org/wiki/Indian_Railwayshttp://en.wikipedia.org/wiki/Maduraihttp://en.wikipedia.org/wiki/Hosurhttp://en.wikipedia.org/wiki/Mopedhttp://en.wikipedia.org/wiki/TVS_Motor_Company#cite_note-3http://en.wikipedia.org/wiki/Suzukihttp://en.wikipedia.org/wiki/T._V._Sundaram_Iyengarhttp://en.wikipedia.org/wiki/T._V._Sundaram_Iyengar


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Indian mar#et. 9echristened TVS-Su3u#i, the company %rought out seeral

models such as the Su3u#i Samurai, Su3u#i Shogun and Su3u#i


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esign, &hmeda%ad.The effectie implementation of Total $roductiity

Maintenance practices won TVS Motor the T$M (@cellence &ward gien %y the

4apan Institute of $lant Maintenance in 2001.

TVS Motor has won seeral management awards, nota%le among them %eing the(merging Corporate Giant in the $riate Sector awarded %y The Economic

Times and the !arard *usiness School &ssociation of India. Business

Today maga3ine awarded TVS Motor the *est Managed Company and the Most

Inestor


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Success Story:-

TVS Motor Company

Leading Indian twow!ee"er man#$a%t#rer

en!an%e& emp"oyee %o""a'oration and

'#&ine&& prod#%ti(ity

TVS Motor Company

www)t(&motor)in

Ind#&try

Man#$a%t#ring

C!a""enge&

* +na'"e $a&ter a%%e&& to mi&&ion%riti%a"

drawing& and de&ign&

* Stream"ine %o""a'oration among

%ro&&$#n%tiona" team&

* +n!an%e wor,-ow management

and impro(e prod#%ti(ity to

addre&& %ompetiti(e '#&ine&&

re.#irement&

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So"#tion

* /o%#ment %o""a'oration

TVS Motor re"ie& on do'e

%ro'at 3/ &o$tware and do'e

/ to ena'"e $a&ter and more

re"ia'"e a%%e&& to mi&&ion%riti%a"

engineering drawing& 3/

i""#&tration& and de&ign&)

e"t&

* a&ter a%%e&& to mi&&ion%riti%a"

engineering diagram& drawing&

and 3/ i""#&tration&

* Impro(ed %o""a'oration among

%ro&&$#n%tiona" team& and eterna"

pp"ier&

* +n!an%ed wor,-ow management

and '#&ine&& prod#%ti(ity

* %!ie(ed &igni%ant &a(ing& in

printing and &!ipping %o&t&

Sy&tem& t "an%e

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* do'e %ro'at 3/ Ver&ion 8

* do'e eader

* TC ro+I++ #toC/

* "at$orm: ; de&,top& and

; To&!i'a and /e"" "aptop&

r#nning Mi%ro&o$t< =indow&< >

ro$e&&iona" and =indow& Vi&ta<

?(er(iew

TVS Motor Company i& t!e t!ird "arge&t two

w!ee"er man#$a%t#rer in India and among t!e top

ten

in t!e wor"d wit! ann#a" re(en#e o$ more t!an@1 'i""ion in 20062007) It i& t!e -ag&!ip

%ompany o$

t!e @4 'i""ion TVS ro#p)

TVS Motor &tri(e& $or man#$a%t#ring e%e""en%e

and inno(ation in re&ear%! and de(e"opment

AB/)

=it! t!e %ompanyD& emp!a&i& on new and

dome&ti% prod#%t de(e"opment it& ew rod#%t&

Introd#%tion AI team %ompri&ed o$

approimate"y 300 engineer& m#&t &tay at t!e

$ore$ront o$

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ee%#ting B/ roadmap& and &trategi%

organiEationa" (i&ion& $or new prod#%t&) T!e&e

prod#%t& are de(e"oped dome&ti%a""y (ia

te%!ni%a" %o""a'oration wit! g"o'a""y renowned

partner&) egard"e&& o$ mar,et %ondition& and

'#&ine&& en(ironment dynami%& TVS Motor

re"ea&e& &i to ten new prod#%t& ann#a""y to

addre&& t!e 'road'a&ed re.#irement& o$ t!e

Indian mar,et)

a&ter te%!ni%a" do%#ment %reation and a%%e&&

F=it! t!e !ig!"y %ompetiti(e nat#re and rapid

growt! o$ t!e twow!ee"er ind#&try in India we

need to de(e"op prod#%t& m#%! $a&ter t!an e(er

'e$oreG &ay& i%!ard omeE genera" manager

ILM

TVS Motor Company) FHeeping o#r engineer& #p

to &peed to &p#r $a&ter prod#%t de(e"opment !a&

'e%ome imperati(e)G

Man#$a%t#ring e%e""en%e %a""& $or &tained

inno(ati(e eort& and in(e&tment in re"e(ant

te%!no"ogie& and too"&) do'e< %ro'at< 3/

&o$tware !a& en!an%ed %o""a'oration on many

"e(e"& $or TVS

Motor and red#%ed t!e "ead time re.#ired $or

&!aring engineering drawing& and de&ign& among

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%ro&&$#n%tiona" team&) =it! %ro'at 3/ TVS

Motor %an integrate #toC/


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dierent $#n%tion& in(o"(ed in t!e new prod#%t

de(e"opment pro%e&& wa& %!a""enging)

%%ording to omeE in$ormation &!aring wa& o$t!e e&&en%e and t!at prompted e(a"#ation o$

do'e

&o"#tion& in%"#ding do'e %ro'at 3/ and do'e

/) Say& omeE Fdo'e %ro'at and do'e /

pro(ided ro'#&t (iewing $#n%tiona"ity more

e%onomi%a""y t!an ot!er &o"#tion& wit!o#t !a(ing

to

in&ta"" &o$tware at t!e %"ient end)G ny emp"oyee

wit! a de&,top or "aptop C %an now (iew !ig!

end

C/ and ot!er %omp"e engineering drawing&#&ing t!e $ree do'e eader< &o$tware) In

addition pp"ier& t!ro#g!o#t India needed a

way to (iew and %omment on C/ drawing&)

=it! %ro'at 3/ TVS Motor %an integrate

%omp"e engineering de&ign& into e(eryday

'#&ine&&

pro%e&&e& and %on(ert ro+ 3/ and #toC/

de&ign& to do'e / wit! ea&e) ny'ody in t!e

etended team& a%ro&& t!e %o#ntry %an (iew t!e

do'e / "e& #&ing do'e eader &o$tware

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e"iminating t!e need to in(e&t in &tanda"one 3/

(iewing &o$tware) T!e %ommenting and editing

$eat#re& a(ai"a'"e in %ro'at 3/ a"&o ena'"eprod#%tion engineer& to &!are $eed'a%, .#i%,"y

wit!

ot!er team mem'er& down t!e "ine)

re(io#&"y &!aring and mai"ing de&ign& wa& a

%#m'er&ome pro%e&& t!at too, 18 to 30 day&

'&tantia""y "engt!ening %o""a'oration $eed'a%,

"oop& and t#rnaro#nd time&) Today t!i& pro%e&&

ta,e& on"y

2 to 7 day&) T!i& &igni%ant time &a(ing& i& d#e

to t!e a'i"ity to digita""y &!are in$ormation and

a %on%erted mo(e toward a paper"e&&en(ironment) Co""a'oration i& more &tream"ined

wit!

'etter $a&ter and more time"y in$ormation

&!aring) TVS de&igned wor,-ow& in it& rod#%t

Li$e%y%"e Management ALM &y&tem t!ata#tomati%a""y trigger %o""a'oration) ?n%e

do%#ment& are

di&tri'#ted $or re(iew or appro(a" engineer& and

ot!er pro$e&&iona"& &imp"y %"i%, on t!em and (iew

t!em on demand #&ing do'e eader)

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F=it! do'e %ro'at and do'e eader no one

need& any &pe%ia" app"i%ation in&ta""ed on t!e

LM

&y&temG &ay& omeE) FViewing do%#ment& $or

appro(a" !a& 'e%ome innite"y ea&ier)G T!e

do'e &o"#tion !a& wor,ed wonder& $or wor,-ow

management pro%e&&e& and &!aring o$

in$ormation at a""

"e(e"&) Teamwor, i& more %o!e&i(e and%o""a'oration at a"" "e(e"& !a& impro(ed

immen&e"y) F=e are

now 100J %on(in%ed a'o#t mo(ing tota""y to a

paper"e&& en(ironment and do'e &o"#tion& wi""

!e"p $a%i"itate t!atG omeE add&)

ed#%ing printing and &!ipping %o&t&

re(io#&"y t!e %omp"e %!ain o$ a%ti(itie&

in(o"(ed in t!e de&ign and prod#%tion pro%e&&

entai"ed

printing and &!aring o$ a "arge (o"#me o$ paper'a&ed do%#ment&) T!e&e materia"& !ad to 'e

&!ared

among team& t!ro#g!o#t t!e %o#ntry) S#pp"ier&

a"&o too, time to gi(e $eed'a%, and re&end t!e

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materia" 'a%, to de&ign engineer&) =it! do'e

&o"#tion& &!aring in$ormation and %riti%a"

do%#ment&

i& now m#%! more &tream"ined and t!ere i& a

dra&ti% drop in t!e %onmption o$ printed

do%#ment&

and paper)

FT!e &!i$t to t!e e"e%troni% do%#ment &!aring and

re(iew !a& re"ted in eK%ient management and

di&tri'#ting o$ do%#ment& w!i"e a"&o red#%ing

&torage o$ paper'a&ed in(entoryG &ay& omeE)

F=!i"e we !a(e not .#antied t!e a%t#a" %o&t

&a(ing& we ,now t!ere !a& 'een '&tantia"

&a(ing& in

printing and &!ipping %o&t&)G /o%#ment de"i(ery

time !a& a%%e"erated tremendo#&"y e(en $or

pro$e&&iona"& needing to %!e%, printed

do%#ment& and paper'a&ed materia") =!en

!ard%opydo%#ment& are re.#ired do'e / ena'"e&

!ig!.#a"ity printing ne%e&&ary $or (iewing !ig!"y

te%!ni%a" and e"a'orate engineering diagram&)

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FT!e in!erent 3/ de&ign (iewing %apa'i"itie& o$

%ro'at 3/ &o$tware !a(e en!an%ed t!e .#a"ity

o$

engineering de&ign& and in$ormation &!aring

among prod#%tion and B/ team mem'er&G

&ay&

omeE) FCo""a'oration among %ro&&$#n%tiona"

team& a%ro&& t!e %o#ntry !a& impro(ed

immen&e"y

re"ting in greater eK%ien%ie& in wor,-ow

pro%e&&e& and do%#ment management and

en!an%ed

'#&ine&& prod#%ti(ity)G

FT!e in!erent 3/ de&ign (iewing %apa'i"itie& o$%ro'at 3/ &o$tware !a(e en!an%ed t!e .#a"ity

o$ engineering de&ign&

and in$ormation &!aring

among prod#%tion and

B/ team mem'er&)

Co""a'oration among

%ro&&$#n%tiona" team&

a%ro&& t!e %o#ntry !a&

impro(ed immen&e"y

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re"ting in greater

eK%ien%ie& in wor,-ow

pro%e&&e& and do%#ment

management and

en!an%ed '#&ine&&

prod#%ti(ity)G

i%!ard omeE

enera" Manager ILM

TVS Motor Company

or More In$ormation

www)ado'e)%omprod#%t&a%ro'at

www)ado'e)%omman#$a%t#ring

do'e Sy&tem& In%orporated

345 ar, (en#e

San o&e C 951102704

S

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PRODUCTS-

Scooty $epE $lus

Scooty Strea#

Scooty Teen3

Star City '"ic#) Star City 'Self)


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$enu Srini%asanChairman ? Managingirector

H& 'a"shmananirector

T& (annanirector

)&R& Duairector

(&S& Ba*paiirector

R& Rama"rishnan

irector

+rin#e Asir%athamirector

Senior Management$enu Srini%asanChairman ? Managingirector

(&N& Ra,ha"rishnan$resident ? C(=

H&S& -oin,i

$resident - Mar#eting ?Sales

Harne $ina)han,ra"ant$resident - :$I

S&-& Murali

(@ecutie Vice $resident -


25/66

T!e dire%tor& pre&ent t!e 12t!ann#a" report and t!e

a#dited a%%o#nt& $or t!e year ended 31&t Mar%! 2004)

1) ICIL ;I;LI;TS

/etai"& Near ended Near ended J o$31032004 3103

2003 growt!

OTITTIV+ :

Sa"e&: A#m'er& in "a,!&Motor%y%"e& 7)07 7)18

1)5Moped& 2)51 2)48 1)2 S%ooter& 1)89 1)53 23)5

Tota" (e!i%"e& &o"d 11)47 11)19 2)5

ICIL A#pee& in %rore&

Sa"e& Anet o$ e%i&e d#ty and ot!er in%ome 2856)42

2725)40 4)8

+PIT/ 295)63 283)88 4)1

Intere&t Anet 1)21 2)83 Q57)2

/epre%iation 79)89 79)91 R

rot 'e$ore ta 214)53 201)14 6)6

ro(i&ion $or ta 76)04 73)19 3)9

rot $or t!e year Aa$ter ta 138)49 127)95 8)2

S#rp"#& 'ro#g!t $orward 32)63 23)17

Ta re"ating to ear"ier year& A0)74 1)40

Tran&$er $rom de'ent#re

redemption re&er(e 9)90 9)90

In(e&tment a""owan%e re&er(e

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wit!drawn 3)04 R

rot B "o&& a%%o#nt 'a"an%e o$

La,&!mi #to Component& Limited

#p to 1&t pri" 2003 6)77 R

rot a(ai"a'"e $or appropriation 190)09 162)42

?ITI?S:

Interim di(idend 31)41 27)72

Ta on di(idend 4)25 2)07

Tran&$er to genera" re&er(e& 120)00 100)00

S#rp"#& %arried $orward 34)43 32)63

T!e g#re& $or t!e nan%ia" year #nder re(iew in%"#de

t!e

operation& o$ engine %omponent& di(i&ion o$ La,&!mi#to

Component& Limited $or t!e period 02)04)2003 to

31)03)2004

w!i%! !a& &in%e 'een merged wit! t!e %ompany)

2) /IVI/+/

/#ring t!e year t!e 'oard o$ dire%tor& de%"ared two

interim

di(idend& (iE) 60J on 17

t!

?%to'er 2003 and 70J on 21

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&t

pri"

2004 ma,ing a tota" o$ 130J a'&or'ing a m o$ &)30)49 %rore&)

T!e dire%tor& !a(e re%ommended no $#rt!er di(idend

$or t!e

year ended 31

&t

Mar%! 2004)

3) ?ITI?S

T!e %ompany propo&e& to tran&$er &)120 %rore& to t!e

genera"

re&er(e) n amo#nt o$ &) 34)43 %rore& i& propo&ed to

'e retained

in t!e prot and "o&& a%%o#nt)

4) S;+ SLIT

In order to en!an%e &!are!o"der&D (a"#e 'y in%rea&ing

'&tantia""y t!e n#m'er o$ &!are& a(ai"a'"e $or trading

in t!e

mar,et t!e 'oard o$ dire%tor& de%ided to &p"it t!e

e.#ity &!are&

o$ t!e %ompany o$ &)10 ea%! into 10 e.#ity &!are& o$

e)1 ea%!)

27


28/66

T!e propo&a" wa& appro(ed 'y t!e &!are!o"der& 'y

re&o"#tion

pa&&ed 'y t!em at t!e etraordinary genera" meeting

!e"d on

8

t!

/e%em'er 2003) T!e new &!are %erti%ate& o$ e)1

ea%!

were i&ed to t!e &!are!o"der& in t!e mont! o$ pri"

2004 in

re&pe%t o$ t!o&e w!o were !o"ding &!are& in p!y&i%a"

$orm and

were %redited to t!e 'ene%iary a%%o#nt& o$ t!o&e

!o"ding &!are&

in e"e%troni% $orm on 20t! May 2004)

5) MLMTI? ? LHS;MI T? C?M?+TS

=IT; T;+

C?MN?n 17t!

?%to'er 2003 t!e 'oard o$ dire%tor& o$ t!e %ompany

appro(ed a &%!eme o$ arrangement 'etween t!e

%ompany (iE)

TVS Motor Company Limited ATVSM La,&!mi #to

Component&

Limited ALC and S#ndaram #to Component& Limited

ASCL)

28


29/66

nder t!e &%!eme t!e a&&et& and "ia'i"itie& o$ t!e

r#''er and

p"a&ti% '#&ine&&e& o$ LC were tran&$erred to SCL on

&"#mp &a"e

'a&i& on 1&t pri" 2003 $or a %on&ideration o$ &)12)25

%rore&)

In term& o$ t!e &%!eme w!i%! wa& appro(ed 'y t!e

;onD'"e ;ig!

Co#rt o$ Madra& (ide it& order dated 23rd

Mar%! 2004SCL i&ed

and a""otted to LC 2450000 e.#ity &!are& o$ &)10

ea%! at a

premi#m o$ &)40 per &!are a& on 1&t pri" 2003 At!e

appointed

date) T!e remaining '#&ine&& o$ LC (iE) engine

%omponent&

di(i&ion toget!er wit! it& in(e&tment& in ot!er 'odie&

%orporate

in%"#ding t!e &!are& a""otted 'y SCL to LC in term& o$

t!e

&%!eme were tran&$erred to and (e&ted in t!e %ompany

wit!

ee%t $rom 2nd pri" 2003 At!e appointed date $or t!i&

p#rpo&e)

In %on&ideration o$ t!e ama"gamation o$ engine

%omponent&

29


30/66

di(i&ion toget!er wit! remaining '#&ine&& o$ LC wit!

t!e

%ompany t!e %ompany a""otted to t!e p#'"i%

&!are!o"der& o$

LC 6542857 e.#ity &!are& o$ e)1 ea%! %redited a&

$#""y paid

#p Anew &!are&) Con&e.#ent"y t!e paid #p %apita" o$

t!e

%ompany !a& in%rea&ed $rom &)231000700 to&)237543557)

8920000 e.#ity &!are& o$ &)10 ea%! !e"d 'y t!e

%ompany in

LC were %an%e""ed)

T!e new &!are& were "i&ted in a"" t!e t!ree &to%,

e%!ange& w!ere

t!e %ompanyD& &!are& are pre&ent"y "i&ted (iE) T!e

Sto%,

+%!ange M#m'ai APS+ ationa" Sto%, +%!ange o$

India

Limited AS+ and Madra& Sto%, +%!ange LimitedAMS+) T!e

&!are& were admitted $or trading wit! ee%t $rom 24 t!

May 2004

in MS+ and PS+ and $rom 31&t May 2004 in S+)

T!e new &!are& a""otted in term& o$ t!e &%!eme o$

arrangement

30


31/66

ran, pari pa& wit! t!e ei&ting e.#ity &!are& o$ t!e

%ompany

$rom t!e ee%ti(e date (iE) 1&t pri" 2004 t!e date on

w!i%! t!e

order o$ t!e ;on'"e ;ig! Co#rt appro(ing t!e &%!eme

wa& "ed

wit! t!e egi&trar o$ Companie& C!ennai and

a%%ording"y were

entit"ed $or t!e &e%ond interim di(idend o$ e)0)70 per&!are

de%"ared 'y t!e 'oard o$ dire%tor& at it& meeting !e"d

on 21&t

pri" 2004)

6) SPSI/IN

In term& o$ t!e &%!eme o$ ama"gamation t!e

in(e&tment made

'y LC in SCL wa& (e&ted in t!e %ompany wit! ee%t

$rom 2nd

pri" 2003 w!i%! %ompri&e& o$ 2700000 e.#ity &!are&

o$ &)10ea%! and %on&e.#ent"y SCL !a& 'e%ome a w!o""y

owned

'&idiary o$ t!e %ompany) SCL remain& a& an #n"i&ted

%ompany)

&tatement re"ating to t!e '&idiary M& S#ndaram#to

31


32/66

Component& Limited C!ennai and a %opy o$ it&

ann#a"TVS M?T? C?MN LIMIT+/

8

a%%o#nt& $or t!e year ended 31&t Mar%! 2004 are

atta%!ed to

T!e 'a"an%e &!eet p#rant to Se%tion 212 o$ t!e

Companie&

%t 1956) %on&o"idated nan%ia" &tatement o$

a%%o#nt& o$

o#r %ompany and S#ndaram #to Component& Limited

AS#'&idiary i& anneed to t!i& report a& re.#ired 'y

%%o#nting

Standard 21 AS 21 pre&%ri'ed 'y T!e In&tit#te o$

C!artered

%%o#ntant& o$ India AICI)

7) +>SI? CTIVITI+S

T!e %ompany propo&e& to %ommen%e it& t!reew!ee"er

proe%t

in it& pre&ent $a%i"ity at My&ore and t!e prototype

de(e"opment

wor, i& in progre&&) T!e %ompany i& ep"oring t!e

po&&i'i"itie& o$

&etting #p man#$a%t#ring $a%i"itie& in So#t! +a&t &ian

%o#ntrie&)

8) /I+CT?S

32


33/66

T!ere wa& no %!ange in t!e %on&tit#tion o$ t!e 'oard o$

dire%tor&

o$ t!e %ompany &in%e t!e "a&t ann#a" genera" meeting)

Mr) T) Hannan Mr) ) anga am and Mr) C) ) /#a

retire at t!e

ening ann#a" genera" meeting o$ t!e %ompany and

'eing

e"igi'"e oer t!em&e"(e& $or reappointment)

9) /IT?S

M& S#ndaram B Srini(a&an C!artered %%o#ntant&

C!ennai

retire at t!e ening ann#a" genera" meeting and are

e"igi'"e $or

reappointment)10) C??T+ ?V+C+

& re.#ired 'y %"a#&e 49 o$ t!e "i&ting agreement a

management

di&%#&&ion and ana"y&i& report and a report on

%orporate

go(ernan%e are en%"o&ed) %erti%ate $rom t!e

a#ditor& o$ t!e

%ompany regarding %omp"ian%e o$ t!e %ondition& o$

%orporate

go(ernan%e a& &tip#"ated 'y %"a#&e 49 o$ t!e "i&ting

agreement

33


34/66

i& atta%!ed to t!i& report)

11) STTT?N STT+M+TS

& per t!e re.#irement& o$ Se%tion 217A1Ae o$ t!eCompanie&

%t 1956 read wit! t!e Companie& A/i&%"ore o$

parti%#"ar& in

t!e report o$ 'oard o$ dire%tor& #"e& 1988 t!e

in$ormation

regarding %on&er(ation o$ energy te%!no"ogy

a'&orption and

$oreign e%!ange earning& and o#tgo are gi(en in

nne#re I to

t!i& report)

T!e parti%#"ar& re.#ired p#rant to Se%tion 217A2 o$t!e

Companie& %t 1956 read wit! t!e Companie&

Aarti%#"ar& o$

emp"oyee& #"e& 1975 a& amended 'y Companie&

Aarti%#"ar&

o$ emp"oyee& #"e& 2002 are gi(en in nne#re II tot!i& report)

& re.#ired #nder Se%tion 217A2 o$ t!e Companie&

%t 1956

t!e dire%tor&D re&pon&i'i"ity &tatement i& gi(en in

nne#re III to

t!i& report)

34


35/66

12) CH?=L+/+M+T

T!e dire%tor& grate$#""y a%,now"edge t!e %ontin#ed

pport and

%ooperation re%ei(ed $rom t!e !o"ding %ompany i)e)

S#ndaramC"ayton Limited C!ennai) T!e dire%tor& wi&!

to t!an, t!e

de'ent#re!o"der& 'an,er& nan%ia" in&tit#tion&

in(e&ting

in&tit#tion& %#&tomer& dea"er& (endor& and '%ontra%tor& $or

t!eir (a"#a'"e pport and a&&i&tan%e)

T!e dire%tor& wi&! to p"a%e on re%ord t!eir appre%iation

o$ t!e

e%e""ent wor, done 'y a"" t!e emp"oyee& o$ t!e

%ompany d#ring

t!e year #nder re(iew)

T!e dire%tor& &pe%ia""y t!an, t!e &!are!o"der& $or t!eir

%ontin#ed

$ait! in t!e %ompany)

or and on 'e!a"$ o$ t!e 'oard

C!ennai V+ SIIVS

#ne 28 2004 C!airman9

TVS M?T? C?MN LIMIT+/

nne#re I to dire%tor&D report to t!e &!are!o"der&

35


36/66

In$ormation p#rant to &e%tion 217A1Ae o$ t!e

Companie& %t 1956

C?S+VTI? ? ++N

C) ?+I +>C;+ +IS / ?TL?=

1) +port a%ti(itie&

/#ring t!e year t!e t!r#&t on eport& %ontin#ed and

t!e

eport t#rno(er grew 'y more t!an 175J) +port

%o(erage

!a& 'een in%rea&ed to more t!an 20 %o#ntrie&) Step&

are

'eing ta,en to impro(e t!e &a"e& in &ian $ri%an and

Latin

meri%an %o#ntrie&)2) Tota" $oreign e%!ange #&ed and earned

&) in %rore&

oreign e%!ange #&ed 112)75

oreign e%!ange earned 69)48


C!ennai V+ SIIVS

#ne 28 2004 C!airmanTVS M?T? C?MN LIMIT+/

10

S") ame ge /e&ignation /ate o$ em#

O#a"i%ation +perien%e re(io#& emp"oyment

36


37/66

o) ANr&) emp"oyment neration ANr&)

Aro&&

&)

+ML?N+/ T;?;?T T;+ N+

1 r(ind angaon,ar 59 enera" Manager B/

01)09)1987 2417444 /)M)+) )M)I)+) 40 Mem'er

B / S#ndaram

C"ayton Limited)

2 Ce%i" Hanagara /ewar& 55 Vi%e re&ident

28)02)2001 2622440 P)) 32 enera" Manager

Corporate Comm#ni%ation Co%aCo"a India

Limited)

3 C!andramo#"i ) 45 Vi%e re&ident Sa"e&

19)12)1988 4087657 P)+)Agri) 20 &&t)

Manager Sa"e&

and mar,eting ))/)P)M) +&%ort& Limited)

4 /e(araan S) 46 Vi%e re&ident 03)11)1997

4176261 P)+AMe%!) 23 )+) In%!arge /e"p!i

rod#%tion +ngineering ))/)P)) M)P))

#tomoti(e Sy&tem&

M)S)A+ngg) =arwi%,

37


38/66

5 oindi ;)S) 46 Vi%e re&ident 29)01)2001

3330653 P)+) ))/)M) 21 enera" Manager

Sa"e&

Internationa" P#&ine&& and Mar,eting

Ma!indra ;o"iday e&ort&)

6 ;arne Vinay C!andra,ant 45 Vi%e re&ident

B / 01)09)1987 4647251 P)+)AMe%!) 21

Mem'er B / S#ndaramM)Te%!) C"ayton

Limited)

7 /r) a'eE /!inagar S) 40 Vi%e re&ident )+))

17)06)2002 2674166 M)+) A#tomo'i"e 12 Lead

/e&igner + Tran&por+ngg) !)/) AMe%!) tation

Sy&tem& +ngineering

+ngg) /e&ign and /e(e"opment

Centre)

8 Ho(ai%!e"(an V) 47 Vi%e re&ident ; B TOC

21)05)1984 4122486 P)+) 24 +ngineer H#na"

+ngineering

Limited)

9 H#",arni )V) 44 enera" Manager 01)09)1987

2468287 P+) M)Te%!) 20 +e%#ti(e rod#%t

"anning

Motor%y%"e& S#ndaram C"ayton Limited)

38


39/66

10 Mat!ew )C) 53 +e%#ti(e Vi%e re&ident

30)08)2001 4892954 P)+)A;on&) 31 Vi%e

re&ident B

Me%!ani%a" enera" Manager

PP C!emi%a"& di(i&ion P#&!

Poa,e ""en In%)

11 Mo!ammed Pa&!a S!ei, 47 enera" Manager

B/ 01)09)1987 2810843 P)Te%!) AMe%! 21Mem'er B/ S#ndaram

M)/e&) C"ayton Limited)

12 M#ra"i S)) 53 Vi%e re&ident inan%e

15)07)2002 3821706 P)Com) )C)) 32 enera"

Manager

Commer%ia"

;ind#&tan Le(er Limited)

13 M#t!#ra M) 48 Vi%e re&ident ?peration&

01)10)1984 4109945 /)M)+) P)Te%!) 27 &&t)

+ngineer ;ind#&tan

M)S) Prown Po(eri Limited)

14 ad!a,ri&!nan H)) 41 Vi%e re&ident

P#&ine&& 15)09)2000 4144295 M)Te%!) 18

enera" Manager P#&ine&&

"anning AMaint) +ngg) "anningS#ndaram

C"ayton

39


40/66

and management Limited)

15 aagopa"an S) 62 Vi%e re&ident Ind#&tria"

04)09)1995 3389091 P)Com) L)L)P) 44er&onne" Manager Coat&

e"ation& ))/)P)M) Viye""a AIndia Limited)

16 ama%!andra Pa'# N) 48 enera" Manager

B/ 02)11)1984 2917066 P)Te%!) A#to 24

/e(e"opment +ngineer

M)S) A=arwi%, +ne"d India Limited)

17 aman C)) 63 re&ident 01)02)1998

11913492 P)Te%!) 43 Managing /ire%tor

+(eready Ind#&trie& Limited)

18 Sim!a P)L)) 41 Vi%e re&ident Materia"&10)12)1990 4055547 P)+) M)S) A=arwi%, 20

Mem'er Man#$a%t#ring

&y&tem& S#ndaramC"ayton

Limited)

19 S#ndare&an ) 44 Vi%e re&ident O#a"ity01)09)1987 3659101 P)Te%!) 21 &&t)

S#perintendent

O#a"ity S#ndaramC"ayton

Limited)

40


41/66

20 Ven,at Iyer 42 C!ie$ In$ormation ?K%er

12)04)2001 2731398 P)S%) M)P)) 19 enera"

Manager

AMar,eting India In$ormation Te%!no"ogy

M)P))AIn$ormation >ero Modi%orp Limited)

Sy&tem& )S))

+ML?N+/ ? T ? T;+ N+

1 /!andapani T)) 47 enera" Manager inan%e01)11)1996 645418 P)Com) )C)) 27

enera" Manager inan%e

S#ndaram C"ayton Limited)

2 Ven,at S#'ramanian P) 41 enera" Manager

19)07)2002 1357214 P)+) AMe%!) 17 enera"Manager +port&

Mar,eting ))/)M S#ndaram C"ayton Limited)

nne#re II to dire%tor&D report to t!e

&!are!o"der&

arti%#"ar& o$ emp"oyee& a& per &e%tion 217A2o$ t!e Companie& %t 1956

ote&:

1 Near& o$ eperien%e a"&o in%"#de eperien%e

prior to oining t!e %ompany)

41


42/66

2 em#neration %ompri&e& o$ &a"ary !o#&e rent

a""owan%e %ontri'#tion to pro(ident $#nd and

perann#ation $#nd medi%a" reim'#r&ement

medi%a" inran%e premi#m

"ea(e tra(e" a&&i&tan%e and ot!er 'enet&

e(a"#ated #nder In%ome ta r#"e&)

3 Pe&ide& emp"oyee& are entit"ed to grat#ity a&

per r#"e&)

4 one o$ t!e emp"oyee& i& re"ated to any o$ t!e

dire%tor& o$ t!e %ompany)

5 Term& o$ emp"oyment o$ a"" t!e emp"oyee&

mentioned a'o(e are %ontra%t#a")

6 one o$ t!e emp"oyee& eit!er indi(id#a""y or

toget!er wit! &po#&e or %!i"dren !e"d more t!an2J o$ t!e e.#ity &!are& o$ t!e %ompany)


C!ennai V+ SIIVS

#ne 28 2004 C!airman11

TVS M?T? C?MN LIMIT+/ &!are

!o"der&

nne#re III to dire%tor&D report to t!e &!are!o"der&

/ire%tor&D e&pon&i'i"ity Statement a& re.#ired #nder

&e%tion 217A2 o$ t!e Companie& %t 1956)

42


43/66

#rant to t!e re.#irement o$ &e%tion 217A2 o$ t!e

Companie&

%t 1956 wit! re&pe%t to /ire%tor&D e&pon&i'i"ity

Statement it i&

!ere'y &tated:

i) t!at in t!e preparation o$ ann#a" a%%o#nt& $or t!e

nan%ia"

year ended 31

&t

Mar%! 2004 t!e app"i%a'"e %%o#nting

Standard& !ad 'een $o""owed a"ong wit! proper

ep"anation

re"ating to materia" depart#re&U

ii) t!at t!e dire%tor& !ad &e"e%ted %! a%%o#ntingpo"i%ie& and

app"ied t!em %on&i&tent"y and made #dgement& and

e&timate& t!at were rea&ona'"e and pr#dent &o a& to

gi(e a

tr#e and $air (iew o$ t!e &tate o$ aair& o$ t!e %ompanyat t!e

end o$ t!e nan%ia" year and o$ t!e prot o$ t!e

%ompany $or

t!e year #nder re(iewU

iii) t!at t!e dire%tor& !ad ta,en proper and K%ient

%are $or t!e

43


44/66

maintenan%e o$ ade.#ate a%%o#nting re%ord& in

a%%ordan%e

wit! t!e pro(i&ion& o$ t!e Companie& %t 1956 $or

&a$eg#arding

t!e a&&et& o$ t!e %ompany and $or pre(enting and

dete%ting

$ra#d and ot!er irreg#"aritie&U and

i() t!at t!e dire%tor& !ad prepared t!e a%%o#nt& $or t!e

nan%ia"

year ended 31

&t

Mar%! 2004 on a Fgoing %on%ern 'a&i&G)


C!ennai V+ SIIVS

#ne 28 2004 C!airmanTVS M?T? C?MN LIMIT+/

12

TVS Motor Company Limited i& an a%ti(e p"ayer in a""

t!e main

prod#%t %ategorie& o$ t!e twow!ee"er mar,et (iE)motor%y%"e&

&%ooter& and moped&)

T!e %ompany $or t!e &e%ond %on&e%#ti(e year %ro&&ed

t!e onemi""ionmar, re%ording &a"e& o$ 1)15 mi""ion

twow!ee"er& wit!

gro&& re(en#e o$ &)2856 Cr) and PT o$ &)214)50 Cr)

44


45/66

I/STN STCT+ / /+V+L?M+TS

T!e twow!ee"er ind#&try in India !a& grown at an

ann#a"

%ompo#nded rate o$ 12J $or t!e "a&t 10 year&) T!i&

growt! !a&

'een $#e""ed 'y t!e 27J growt! in motor%y%"e& and

25J in t!e

(ariomati% &%ooter&)

/#ring t!e year 200304 t!e twow!ee"er ind#&try

grew 'y 11)4J)

India %ontin#e& to remain t!e &e%ond "arge&t g"o'a"

twow!ee"er

mar,et a$ter C!ina wit! a mar,et &iEe o(er 5)6 mi""ion

#nit&) T!e

&!are o$ motor%y%"e& !a& $#rt!er in%rea&ed $rom 74)3J

to 76)7J

a& a re"t o$ 15J growt! o(er t!e "a&t year) T!e

%ategory &!are

o$ (ariomati% &%ooter !a& a"&o in%rea&ed $rom 10J to

12J wit! a(o"#me growt! o$ 23J o(er t!e "a&t year) T!e %ategory

&!are o$

geared &%ooter& and moped& %ontin#ed to de%"ine)

?+TI?S +VI+=

O#a"ity45


46/66

Toward& rea%!ing wor"d %"a&& "e(e"& in .#a"ity t!e %ompany !a&

$ormed a &pe%ia" ta&, $or%e %ompri&ing more t!an $ty

engineer&

wor,ing on a"" .#a"ity re"ated per$orman%e meare& "eading to

impro(ement& in de&ign and pro%e&&e&) T!e %ompany %ontin#e&

to !a(e t!e di&tin%tion o$ 'eing t!e on"y twow!ee"er %ompany

in t!e wor"d to !a(e 'een 'e&towed wit! t!e pre&tigio#&

/eming

wardD)Signi%ant a%!ie(ement !a& 'een made in impro(ing interna"

eK%ien%ie& in new prod#%t de(e"opment and de&ign 'y 'etter

#nder&tanding o$ %#&tomer need& and prod#%t #&age

%ondition&)

Str#%t#red %#&tomer (i&it programme& are %ond#%ted to

%apt#re

%#&tomer re&pon&e and epe%tation&) S#pp"ier& and ma%!ine

too"

'#i"der& are in(o"(ed at ear"y &tage o$ prod#%t de(e"opment)

O#a"ity pro(ing done in!o#&e and at pp"ier& end re"ted in

de$e%t $ree prod#%t& and $a&t ramp #p)

T!e %ompany !a& %ontin#ed to a%!ie(e 100J parti%ipation o$

emp"oyee& in TOM) T!e emp"oyee& !a(e %omp"eted more t!an

1468 proe%t& t!ro#g! OC Cir%"e& in 200304) T!e a(erage

n#m'er

o$ gge&tion& imp"emented per emp"oyee !a& gone #p $rom

41 to 44)

46


47/66

Co&t management and "ean man#$a%t#ring

T!e %ompany !a& a rigoro#& &y&tem o$ %o&t dep"oyment w!i%!

i& monitored on a %ontin#o#& 'a&i& and owned a%ro&& t!e

organi&ation) T!e initiati(e& on Fe'#ying and g"o'a" &o#r%ingG

!a(e re"ted in '&tantia" %o&t &a(ing&)

rogre&& in IT and TM imp"ementation !a& 'een &igni%ant)

%ti(itie& are 'eing p"anned $or one o$ t!e p"ant to go $or t!e

na" a#dit o$ t!e TM +%e""en%e ward d#ring 200405) Py

imp"ementing TM t!e man#$a%t#ring %e""& %o#"d a%!ie(e

&igni%ant %o&t red#%tion) Imp"ementation o$ mied mode"

prod#%tion in t!e man#$a%t#ring p"ant !a& '&tantia""y

red#%ed

t!e in(entory w!i"e impro(ing t!e de"i(ery o$ prod#%t&)

T!e %ompany !a& a $#""time pp"ier de(e"opment team $or

impro(ing .#a"ity and de"i(ery) TM and IT %"#&ter& !a(e 'een

$ormed $or imp"ementation o$ 'e&t pra%ti%e& a%ro&& identied

pp"ier&)

e&ear%! and de(e"opment

T!e CompanyD& B/ team !a& a &trong te%!ni%a" ta"ent poo"and modern %omp#ter aided "a'& %apa'"e o$ de(e"oping new

and inno(ati(e de&ign&) t pre&ent more t!an 400 engineer&

are

wor,ing on t!e de(e"opment o$ new prod#%t& and in ot!er

ad(an%ed area& o$ te%!no"ogy) /#ring 200304 t!e %ompany

!a& app"ied $or 17 patent&) T!e %ompany wor,& wit! "eading

47


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te%!no"ogi%a" re&ear%! "a'& and in&tit#tion& a%ro&& S H

apan ermany and in India $or de(e"opment and te&ting o$

ad(an%ed te%!no"ogie&)

T!e B/ team !a& de(e"oped t!e re(o"#tionary Varia'"e Timing

Inte""igent AVTi +ngine& one o$ t!e mo&t inno(ati(e

te%!no"ogie&

de(e"oped in t!e twow!ee"er ind#&try) T!e VTi engine i&

de&igned to de"i(er per' per$orman%e on $#e" eK%ien%y

'a&edon t!ree $#ndamenta" a%tion& name"y (aria'"e ignition timing

perior %om'#&tion o$ $#e" and red#%tion o$ $#e" wa&tage) TVS

Centra wa& t!e r&t motor%y%"e to %ome o#t wit! VTi +ngine&)

In$ormation te%!no"ogy

+nterpri&e e&o#r%e "anning A+ !a& &ta'i"i&ed in t!e

%ompany)

S &y&tem integrate& a"" pro%e&&e& o$ man#$a%t#ring

materia"&

nan%e &a"e& .#a"ity and p"ant maintenan%e a%ro&& t!e

%ompanyD& man#$a%t#ring p"ant& area oK%e& and ware!o#&e&

a%ro&& India)

& a part o$ &trengt!ening t!e data &e%#rity t!e %ompany !a&

%omp"eted !a&e 1 o$ t!e /i&a&ter e%o(ery A/ &et#p in

200304)

In %ontin#ation o$ CM initiati(e t!e %ompany !a& e&ta'"i&!ed

P2P porta" $or it& dea"er& w!i%! addre&&e& a"" dai"y ro#tine

pro%e&&e& and report& 'etween t!e %ompany and it& dea"er&)

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T!e %ompany !a& %%e&&$#""y ro""ed o#t a /ea"er Management

Sy&tem A/MS at &e"e%t dea"er&!ip&) /MS wi"" !e"p #& to get a""

rea" time %#&tomer &a"e& and &er(i%e in$ormation and !e"p in

&tandardi&ing 'e&t pra%ti%e& in dea"er&!ip) /#ring 200405

/MS

wi"" 'e etended to %o(er a"" maor dea"er&!ip&)

Sa$ety

Sa$ety management i& integrated wit! t!e %ompanyD& o(era""

+n(ironment ;ea"t! and Sa$ety A+;S management &y&temand

F%!ie(ement o$ Wero %%ident&G i& ta,en #p a& t!e %ompanyD&

goa") Pa&ed on ?;SS18001 g#ide"ine& and TM

met!odo"ogie&

$o""owing meare& !a(e 'een ta,en to a%!ie(e t!e a'o(e

target)

* Sa$ety in&pe%tion and a#dit& 'y &a$ety pro$e&&iona"& and

p"ant &a$ety %ommittee&)

* Sa$ety ind#%tion training $or a"" emp"oyee& and &pe%i%

training programme& in r&t aid re g!ting and o'

re"ated &a$ety topi%& on a %ontin#o#& 'a&i&)

* eriodi%a" FMo%, dri""&X to te&t t!e ee%ti(ene&& o$

emergen%y preparedne&& p"an)

"" t!e a'o(e initiati(e& !a(e !e"ped to &igni%ant"y red#%e t!e

a%%ident "e(e"&)

inan%ia" per$orman%e

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T!e nan%ia" per$orman%e $or t!e year 200304 a& %ompared to

t!e pre(io#& year i& $#rni&!ed in t!e $o""owing ta'"e:

TICLS

Near 200304 Near 200203

& in & in

%rore& J %rore& J

Sa"e&:

Moped& 327)88 11)5 318)72 11)7

Motor%y%"e& 1940)05 67)9 1952)94 71)7

S%ooter& 386)19 13)5 292)58 10)7

Spare& and a%%e&&orie& 166)09 5)8 140)29 5)1

?t!er in%ome 36)21 1)3 20)87 0)8

T?TL IC?M+ 2856)42 100)0 2725)40 100)0TVS M?T?

C?MN LIMIT+/

14

TICLS

Near 200304 Near 200203

& in & in

%rore& J %rore& Jaw materia"& %onmed 1855)17 64)9 1858)68 68)2

Sta %o&t 133)75 4)7 103)96 3)8

Store& and too"& %onmed 37)52 1)4 22)82 0)9

ower and $#e" 29)34 1)0 20)85 0)7

epair& and maintenan%e 31)73 1)1 21)61 0)8

a%,ing B $reig!t %!arge& 70)86 2)5 66)27 2)4

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d(erti&ement B p#'"i%ity 105)55 3)7 105)94 3)9

?t!er &e""ing epen&e& 187)74 6)6 137)03 5)0

?t!er epen&e& 109)13 3)8 104)36 3)9

Intere&t 1)21 R 2)83 0)1

/epre%iation 79)89 2)8 79)91 2)9

T?TL +>+/IT+ 2641)89 92)5 2524)26 92)6

?IT P+?+ T> 214)53 7)5 201)14 7)4

ro(i&ion $or ta

Ain%") /e$erred ta 76)04 2)6 73)19 2)7

?IT T+ T> 138)49 4)9 127)95 4)7

T!e %ompany !a& de%"ared two interim de(idend& tota""ing to

130J

$or t!e %#rrent nan%ia" year i)e) &) 1)30 per &!are on a $a%e

(a"#e

o$ e)1 ea%!)

Some o$ t!e ,ey ratio& $or t!e %#rrent year are $#rni&!ed in t!e

$o""owing ta'"e:

/+SCITI? ?M 200304 200203

+PIT/ t#rno(er J 10)4 10)4

rot 'e$ore ta t#rno(er J 7)5 7)4

et#rn on %apita" emp"oyed J 30)1 34)2

et#rn on net wort! J 28)1 34)3

+arning& per &!are

Aon a $a%e (a"#e o$ e)1 per &!are &) 5)83 5)54

51


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T!e %ompany wa& rated o)1 $or 'eing t!e mo&t in(e&tor

$riend"y

%ompany 'y XP#&ine&& TodayX magaEine)

Interna" %ontro" &y&tem& and t!eir ade.#a%y

T!e %ompany !a& a ro'#&t interna" %ontro" &y&tem to enre

t!at

a"" t!e a&&et& o$ t!e %ompany are &a$eg#arded and prote%ted

again&t any "o&&)

T!e +nterpri&e e&o#r%e "anning A+ i& wor,ing &ati&$a%tori"yand a"" t!e interna" %ontro" &y&tem& are %on&tant"y e(a"#ated

and

#pgraded 'y an eten&i(e re(iew %arried o#t 'y t!e interna"

a#dit

department) eg#"ar (a"idation i& 'eing done t!ro#g! an

eterna" a#ditor in t!e area o$ %omp#ter in$ormation &e%#rity)

=e !a(e a"&o &trengt!ened t!e + a#t!oriEation pro"e a%ro&&

a"" $#n%tion& to enre data &e%#rity and %ondentia"ity)

;#man re&o#r%e de(e"opment

T!e %ompany 'e"ie(e& t!at attra%ting de(e"oping and retaining

t!e 'e&t ta"ent i& ,ey to t!e %%e&& o$ t!e '#&ine&&) T!ere$ore

it

$o%#&e& on attra%ting t!e 'e&t ta"ent $rom a"" o(er t!e %o#ntry

t!en de(e"oping t!em t!ro#g! &,i"" en!an%ement and retaining

t!em) T!e %ompany enoy& good 'rand image in '#&ine&&

&%!oo"&

and te%!ni%a" in&tit#te& w!i%! ena'"e it to attra%t and interna""y

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groom t!e 'e&t ta"ent)

&y&temati% orientation ind#%tion programme $or entry"e(e"

and mid%areer re%r#it& i& in p"a%e) Career de(e"opment

wor,&!op& are %ond#%ted $or entry "e(e" re%r#it& $or t!eir

potentia"

e(a"#ation 'a&ed on w!i%! t!eir de(e"opmenta" need& are

identied) $o%#&&ed &,i"" de(e"opment program !a& 'een

initiated $or a"" t!e $#n%tion& 'a&ed on &,i"" mapping) Many

trainingmod#"e& are 'eing de(e"oped interna""y #&ing FIn&tr#%tiona"

/e&ign Met!odo"ogyG wit! %"ear o'e%ti(e& to meare training

ee%ti(ene&&)

+mp"oyee engagement &%ore t!ro#g! a""#p r(ey i& one o$

t!e indi%ator& o$ mora"e and %ommitment to t!e o') T!e

emp"oyee engagement &%ore !a& impro(ed $rom 66

t!

to 71

&t

per%enti"e in t!e re%ent a""#p emp"oyee mora"e r(ey)

C#rrent"y we !a(e a yo#ng and energeti% management team

at t!e !e"m o$ aair&) Leader&!ip de(e"opment i& a ,ey $o%#&

area $or t!e %ompany) =it! t!e !e"p o$ %%e&&ion p"anning o'

rotation and "eader&!ip de(e"opment initiati(e& we !a(e

%reated a &trong %adre o$ !ig!"y ee%ti(e manager&)

& a part o$ o#r %ommitment toward& we"$are o$ t!e emp"oyee&

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and t!eir $ami"ie& &e(era" de(e"opmenta" program& "i,e

per&ona"ity de(e"opment wor,&!op and %areer g#idan%e

wor,&!op& !a(e 'een %ond#%ted $or t!e emp"oyee&D %!i"dren

apart $rom t!e $#n%tion& "i,e o#nderD& /ay and ami"y Sport&

BRANDS-

There are many brands of TS

!otors com"any#as -

Scooty $ep $lus

Scooty Strea#

Scooty Teen3

54

http://www.vicky.in/bike/summary/tvs/scootypepplus/http://www.vicky.in/bike/summary/tvs/scootystreak/http://www.vicky.in/bike/summary/tvs/scootyteenz/http://www.vicky.in/bike/summary/tvs/scootypepplus/http://www.vicky.in/bike/summary/tvs/scootystreak/http://www.vicky.in/bike/summary/tvs/scootyteenz/


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Star City '"ic#)

Star City 'Self)


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=ther Manufacturing(@penses

+05.01 12.>> 5>. 5+.25 2.07 57./1

Selling and &dministration(@penses

5//. />+.+0 7/.+> 71. /02./7 >>5.>

Miscellaneous (@penses +7+.7 +17.2> 1.+0 5/.51 2.01 .0/

'ess5 +re.operati%eE6penses )apitalise,

0.00 0.00 0.00 0.00 0.00 0.00

Total E6pen,iture5,0>0.2

+>,2>0.1

57,>+.5

77,20>.2

7,51+.

17,07.0

7

Operating +rofit >2/.5> 2/>.05 +1./ +>+.>7 2+7./0 217.7/

Interest 0.70 /.75 5>.5+ ++.> 7/.0/ 20.

-ross +rofit 7//.7> +1.0 +77.1 +2.5 +1.>/ 252.75

epreciation +0.2/ +02./7 +02.11 >./ 1.50 7.+

+rofit Before Ta6 2>1.0 5.+ 7+.+0 7/.7 0.1/ +51.>/

Ta@ 2.>2 2+.7 7.> 7.5/ ./0 >/.00 >.05 >./ :&

eferred Ta@ -+1.+ -77./ -5.5 ->.++ +0.00 0./0

Reporte, Net +rofit +>./1 11.0+ 7+.01 7+. 55.50 ++.00

(@traordinary Items -++.7/ -7+.1/ +.50 21.> 5.>> +7.25

A,*uste, Net +rofit 20/.7 ++.15 2.>1 7.07 50.+5 +07.>

&d8st. %elow :et $rofit 0.00 0.00 0.00 0.00 -0.72 /./0

$ ? L *alance %roughtforward

7>.+2 77.02 7+.>0 2.0 7/./0 71.2+

Statutory &ppropriations 0.00 0.00 0.00 0.00 0.00 0.00

&ppropriations 7.27 15.+ 2.>5 2.>5 2.5 +2/.2+

$ ? L *alance carrieddown

+7/.> 7>.+2 77.02 7+.>0 2.0 7/./0

iidend /2.2 21./+ +5.57 +5.57 20.+ 70.11

$reference iidend 0.00 0.00 0.00 0.00 0.00 0.00

(6uity iidend ++0.00 +20.00 0.00 0.00 1/.00 +70.00

(arnings $er Share-BnitCurr

7.2 7./2 +.+ +.22 2.51 >.>

(arnings $er Share'&d8)-

Bnit Curr

7.2 +.5 0.50 0.5+ +.7> 2.7

*oo# Value-Bnit Curr 2+.0> 75.>7 7>.++ 7>./ 7>.0 72.25

56


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RESEARC$

!AT$OD%O&'

T!e re&ear%! !a& 'een %arried o#t #&ing a mit#re o$

primary a& we"" &e%ondary data B $a%t&)

;owe(er &tre&& !a& 'een gi(en to ,now '#yer&re&pon&e 'y %onta%ting t!ro#g! t!e %on%erned

em'a&&ie& and t!eir C!am'er o$ Commer%e o$ t!e

re&pe%ti(e %o#ntry in So#t! meri%a (ia emai")

In$orma" ta",& wit! t!e re&pondent !e"ped gain (a"#a'"e

in$ormation and to ,now a'o#t t!eir diK%#"tie&) It

!e"ped to win t!eir %onden%e B e&ta'"i&! rapportt!ere'y $a%i"itating ea%t re&pon&e) Con%"#&ion !a&

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'een drawn $rom t!i& ana"y&i& and nding& pre&ented in

t!i& report)

T(t)e Just(*cat(on

T+T%E - ,MARKET RESEARCH AND

PROMOTION OF SCOOTERS”

T!e tit"e o$ t!e proe%t gain& and in&ig!t into t!e mar,et

&t#dy $or t!e TVS S%ooter& %onned to t!e M?/P/

CITN region) T!e proe%t en"ig!ten& t!e idea 'e!ind t!e

approa%! to t!e re&pe%ti(e %ity Morada'ad and t!e%ordia" re"ation& $or t!e e&ta'"i&!ment o$ t!e '#&ine&&

p#rpo&e& 'etween ?m TVS Morada'ad and TVS

M?T?S VT ) LT/) %ompany)

Obect(.es:-

T!e ,ing&!ip o'e%ti(e& regarding t!e proe%t are a&

#nder"ined

/# To unta" the !oradabad c(ty mar0et#1# To (n.est(2ate (nto the mar0et "otent(a) for theconcerned re2(on#3# To (n(t(ate an e4ect(.e and e5c(ent )oca)bus(ness#

T!e a'o(e o'e%ti(e& were met o#t 'y gat!ering t!e

in$ormation a'o#t S%ooter %ompanie& t!ro#g!

re&pe%ti(e +m'a&&ie& o$ t!e %on%erned %o#ntrie& in

Morada'ad %ity) T!i& ta&, wa& made po&&i'"e t!ro#g!

%onta%t and t!e prod#%t o$ t!eir %ompanie& and ?M TVS

were &t#died on t!e 'a&i& o$ mar0et s(6e7 maor

")ayers7 customer need and "reference and

8ants and economy de"endency and t!en t!e

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$o""owing rod#%t oer &!eet were drawn t!at mat%!ed

t!eir "e(e" o$ prod#%t "ine)

T!e re&ear%! i& 'a&ed on t!e&e TVS prod#%t&

Scooty $ep $lus

Scooty Strea#

Fego

Scooty $ep $lus Stro,e 4

=eig!t 95 ,g

+ingine %apa%ity 90 %%

#e" tan, %apa%ity 5 "tr)

"oring 5'!pY6500

rpm

59

http://www.vicky.in/bike/summary/tvs/scootypepplus/http://www.vicky.in/bike/summary/tvs/scootystreak/http://www.vicky.in/bike/summary/tvs/wego/http://www.vicky.in/bike/summary/tvs/scootypepplus/http://www.vicky.in/bike/summary/tvs/scootypepplus/http://www.vicky.in/bike/summary/tvs/scootystreak/http://www.vicky.in/bike/summary/tvs/wego/http://www.vicky.in/bike/summary/tvs/scootypepplus/


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Mi"age 5055 ,mp"

Scooty Strea# Stro,e 4

=eig!t 96 ,g

+ingine %apa%ity 90 %%


"oring 5'!pY6500rpm

Mi"age 5560 ,mp"

Fego Stro,e 4

=eig!t 104 ,g +ingine %apa%ity 110 %%


"oring 8'!pY6500

rpm

Mi"age 5560 ,mp"

C?MISI? =IT; C?MTIT?S M?/+LDS

60

http://www.vicky.in/bike/summary/tvs/scootystreak/http://www.vicky.in/bike/summary/tvs/wego/http://www.vicky.in/bike/summary/tvs/scootystreak/http://www.vicky.in/bike/summary/tvs/wego/


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+T+S ST+H L+S+

CTIV

LI;T =+I;T 96HS 104HS

111HS

T? C;?CH N+S ?

?

+SN C+T+ ST/ N+S ?

?

M?PIL+ C;+ N+S ?

?

+>T+L +L TH N+S ?

?

+>T C?M?T S+T N+S ?

?

L+/ LMS N+S ?

?

HI LMS N+S ?

?

TN+ 9090Z10 3)5Z10

3)5Z10

L?V+ P?> L?CHPL+ ?+

L?CPL+

?/ CL++C+ 135 125

145

+T?L TH CCITN 5 5

6

%+!+TAT+ON O9 T$E RESEARC$

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?LL?=I =++ T;+ M? LIMITTI? ? T;+ ?+CT

T!i& re&ear%! !a& %o(ered on"y M?/P/ CITN)

T!i& re&ear%! i& on"y $or t!e SC??T+S not $orany ot!er prod#%t)

Le&& %onmer& o$ t!e 'rand)

Le&& awarene&& a'o#t t!i& 'rand in t!e peop"e

wa& anot!er main pro'"em)

uest(onna(re of

scooty Reta()#

62


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64/66

-S0y

-Parrot &reen

-Pur")e

c 9ash(on co)our

- P(n0

-Rosy

# $o8 do you 8ant to "urchase scooty< By

*n>cash

F# ;hen do you 8ant to "urchase scooty<

CONC%US+ON

TVS Motor Company Ltd, the flagship company of TVS Group

is the third largest two-wheeler manufacturer in India. The

company manufactures a wide range of two-wheelers from

mopeds to racing inspired motorcycles. The company is haing

their manufacturing plants at !osur in Tamilnadu, Mysore in

64


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"arnata#a and Solan in !imachal $radesh. They are also

haing one unit located at Indonesia.

T+T%E - ,MARKET RESEARCH AND

PROMOTION OF SCOOTERS”

T!e tit"e o$ t!e proe%t gain& and in&ig!t into t!e mar,et

&t#dy $or t!e TVS S%ooter& %onned to t!e M?/P/

CITN region) T!e proe%t en"ig!ten& t!e idea 'e!ind t!e

approa%! to t!e re&pe%ti(e %ity Morada'ad and t!e

%ordia" re"ation& $or t!e e&ta'"i&!ment o$ t!e '#&ine&&

p#rpo&e& 'etween PSSCITN TVS M?/P/ and TVS M?T?S VT ) LT/) %ompany)

T!e a'o(e o'e%ti(e& were met o#t 'y gat!ering t!e

in$ormation a'o#t S%ooter %ompanie& t!ro#g!

re&pe%ti(e +m'a&&ie& o$ t!e %on%erned %o#ntrie& in

Morada'ad %ity) T!i& ta&, wa& made po&&i'"e t!ro#g!

%onta%t and t!e prod#%t o$ t!eir %ompanie& and ?M TVSwere &t#died on t!e 'a&i& o$ mar0et s(6e7maor

")ayers7 customer need and "reference and

8ants and economy de"endency and t!en t!e

$o""owing rod#%t oer &!eet were drawn t!at mat%!ed

t!eir "e(e" o$ prod#%t "ine)

B+B%+O&RAP$'-

BOOGSAUT$ORS

/# !ar0et(n2 mana2ement

Ph()(" Got)er

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1# !ar0et(n2 research

J#G# Sharma3# Research methodo)o2y

C# R# Gothar(

;EBS+TES-

888#2oo2)e#com

888#8(0("ed(a#com

888#t.s motors#com
http://www.google.com/http://www.wikipedia.com/http://www.google.com/http://www.wikipedia.com/

tvs bike marketing project

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