tvc
DESCRIPTION
TRANSCRIPT
TVC
Essentials of a good TVC
Attention getting and relevant opening
Single mindedness
High product visibility
Closing recap of the product, message, slogan
Visual emphasis
Types of TVCs
Demonstration
The entire TVC is a display designed to prove the superiority of the product.
Problem solution
The storyline says I have a big problem and I’m upset, enter the product, the problem is solved and I am ever grateful.
Product as a star
The ad focuses on the product. The product itself acts in the ad.
Spokesperson Single camera focused on the spokesperson
telling good things about the product.
Storyline Showing a complete story in the ad, like a
short feature film.
Musical ad Music is the most important element that
takes the ad story forward. Difficult to write a storyline for them , hence a concept is presented.
Vignette Uses more than one similar stories in one
ad to drive the message home e.g. Iodex
Animation Hand drawn or computer generated video
work. Maybe combined with live action shots e.g. Colgate Herbal
Stop action
Somewhere between true animation and live action. It is an animation technique to give life to inanimate real-life objects.