tv media analysis end season 2016 - …d284f45nftegze.cloudfront.net/lidajuliosalas/superbike...
TRANSCRIPT
Expertise by Nielsen SportsYour contact person(s): Marco Nazzari, Pamela Delmiglio
TV MEDIA ANALYSISEND SEASON 2016
• OBJECT OF ANALYSIS 3
• CHANNEL MONITORED 4
• TOP MANAGEMENT REPORT 5
• CHAMPIONSHIP VISIBILITY – TV ANALYSIS 8
• PAN EUROPEAN DATA: CHANGES IN REPORTING METHODOLOGY 18
• AUDIENCE AND MEDIA VALUE METHODOLOGY 22
CONTENTS
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ANALYSIS DETAILS
PROGRAMME TYPE
Dedicated + Secondary Coverage
OBJECT OF ANALYSIS
Motul FIM Superbike World Championship 2016
MERCATI
Worldwide
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CHANNEL MONITORED
DEDICATED COVERAGEAll the Channels broadcasting live/relive
SECONDARY COVERAGE
FRANCE: Canal +; Canal + Sport, France 2, France 3, M6, TF1
GERMANY: ARD, Eurosport, Eurosport 2, Kabel 1, MDR, NDR, Pro7, RBB, RTL, RTL2, Sat.1, SPORT1, VOX, ZDF
ITALY: Italia 1; Italia 2; Canale 5, La7, Rai 1, Rai 2, Rai 3, Rai Sport 1, Rai Sport 2
SPAIN: Esport3; Teledeporte; TV3 Catalunya, Antena 3, Canal+ Deportes, Cuatro, La Sexta, Telecinco, TVE1-TVE2
UK: BBC 1, BBC 2, Channel 4, Channel 5, ITV1, ITV4
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CHAMPIONSHIP PERFORMANCEKEY FACTS
TV MEDIA VALUE
€ 181.148.629
NUMBER OF CHANNEL INVOLVED
153NUMBER OF INSERTS
25.589
COVERAGE (hh.mm.ss)
18289.54.31AUDIENCE (.000)
283.650
The FIM Superbike World Championship 2016 has reachedover 283 mio of TV viewers during the season, thanks to18.290 hours of coverage, generating over 181 mio Euroof Media Value.
Europe has been the first region in terms of Audience(almost 232 millions of viewers), thanks to the 12.739hours of coverage. Italy assured the 52% of the Europeanviewers; followed by Spain 20 mio of viewers (9% of theEuropean result).
During the Italian round in Imola, the event has obtained29,8 mio of viewers, thanks to the high level of audiencereached especially in Italy (Italia 1 & Italia 2) and Indonesia(Fox Sports channels) that have contributed to the largepart of the round performance.
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CHAMPIONSHIP PERFORMANCEBY REGION
NORTH AMERICACoverage: 406.23.48
Audience: 2.528
CENTRAL&SOUTH AMERICACoverage: 227.17.17
Audience: 1.685
AFRICA&MIDDLE EASTCoverage: 1720.34.46
Audience: 4.322
EUROPECoverage: 12739.10.23
Audience: 232.146
ASIA PACIFICCoverage: 3196.28.17
Audience: 42.969
TOTAL COVERAGE (hh.mm.ss)18289.54.31
TOTAL AUDIENCE (.000)283.650Region Classification:
AFRICA & MIDDLE EAST: Pan Africa, Pan Middle East, South Africa
ASIA PACIFIC: Australia, China, Hong Kong, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand
CENTRAL & SOUTH AMERICA: Brazil, Pan Latin America
EUROPE: Albania, Austria, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Rep, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Iceland, Israel, Italy,
Latvia, Lithuania, Macedonia, Malta, Moldova, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, UK
NORTH AMERICA: Canada, United States
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CHAMPIONSHIP PERFORMANCEBY TYPE OF PROGRAM
COVERAGE(HH.MM.SS)
TOTAL: 18289.54.31
15303:34
2978:06
8:14
Delayed/Relive/Hili
Live
News/SportNews/SportMagazine
Delayed/Relive/Hili84%
Live16%
News/Sport News/Sport Magazine
0,05%
AUDIENCE(.000)
TOTAL: 283.650
134.750
46.765
102.135
Delayed/Relive/Hili
Live
News/SportNews/SportMagazine
Delayed/Relive/Hili
48%
Live16%
News/Sport News/Sport Magazine
36%
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CHAMPIONSHIP PERFORMANCEBY COUNTRY
COVERAGE (HH.MM.SS)
TOTAL: 18289.54.31AUDIENCE (.000)
TOTAL: 283.650N° OF BROADCASTER
TOTAL: 153
CountryCoverage
(hh.mm.ss)Audience
(.000)Broadcaster
Albania 270.58.20 1.546 Eurosport
Australia 200.44.14 1.691Eurosport; Fox Sports;
SBS Two
Austria 236.30.49 1.304 Eurosport
Belarus 270.58.20 1.507 Eurosport
Belgium 236.22.52 1.579 Eurosport
Bosnia and Herzegovina 270.58.20 1.469 Eurosport
Brazil 111.17.17 370 ESPN
Bulgaria 270.58.20 1.495 Eurosport
Canada 203.11.54 373 BeIN Sport
China 143.31.45 2.334 Star Sports
Croatia 345.31.20 1.848 Eurosport
Cyprus 345.31.20 1.892 Eurosport
Czech Republic 270.58.20 1.509 Eurosport
Denmark 248.20.47 1.669 Eurosport
Estonia 286.46.48 2.027 Eurosport
Finland 286.46.48 2.082 Eurosport
France 236.22.52 2.002 Eurosport
Georgia 270.58.20 1.475 Eurosport
Germany 240.38.57 12.082 Eurosport; RBB
Greece 345.31.20 1.875 Eurosport
Hong Kong 352.12.41 644 Fox Sports
Hungary 280.15.36 1.918 Eurosport
Iceland 286.46.48 2.016 Eurosport
Indonesia 355.03.16 14.032 Fox Sports
Ireland 456.05.50 1.139 Eurosport; ITV4
Israel 270.58.20 1.534 Eurosport
Italy 621.47.51 120.640Eurosport; Mediaset
(Italia 1 e 2 + Premium)
Japan 531.22.00 2.623 J Sports
Latvia 270.58.20 1.506 Eurosport
Macedonia 270.58.20 1.458 Eurosport
Malaysia 352.12.41 1.878 Fox Sports
CountryCoverage
(hh.mm.ss)Audience
(.000)Broadcaster
Malta 345.31.20 1.860 Eurosport
Moldova 280.15.36 1.559 Eurosport
Montenegro 270.58.20 1.587 Eurosport
Netherlands 307.40.49 3.034 Eurosport
New Zealand 136.38.48 514 Sky Sport
Norway 258.08.57 1.822 Eurosport
Pan-Africa 687.40.10 1.946 Supersport
Pan-Latin America 116.00.00 1.315 Fox Sports
Pan-Middle East 265.52.20 399 BeIN Sports
Philippines 356.03.16 5.560 Fox Sports
Poland 270.58.20 2.494 Eurosport
Portugal 335.26.47 2.685 Eurosport
Romania 280.15.36 2.553 Eurosport
Russia 270.58.20 1.976 Eurosport
Serbia 270.58.20 1.522 Eurosport
Singapore 352.12.41 9.295 Fox Sports
Slovakia 270.58.20 1.499 Eurosport
Slovenia 345.31.20 1.819 Eurosport
South Africa 767.02.16 1.977 Supersport
Spain 534.34.39 20.772
Eurosport; Teledeporte; CANAL+ Deportes;
Esport3; TV3 Catalunya; Movistar
Sweden 286.46.46 2.487 Eurosport
Switzerland 236.22.52 1.496 Eurosport
Taiwan 64.14.14 162 Fox Sports
Thailand 352.12.41 4.236 Fox Sports
Turkey 280.15.36 1.858 Eurosport
Ukraine 270.58.20 1.461 Eurosport
United Kingdom 459.26.52 10.596Eurosport; Channel 4;
ITV4; BBC
USA 203.11.54 2.155 BeIN Sport
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CHAMPIONSHIP PERFORMANCEBY ROUND
COVERAGE(HH.MM.SS)
TOTAL: 18289.54.31
AUDIENCE(.000)
TOTAL: 283.650
1624:45 1211:43 1071:53 1089:23 1801:58 1202:19 707:47 1982:41 2458:27 1094:32 1152:08 1586:44 1305:29
26.94225.051
22.91722.589
29.811
22.504
18.881
27.541
22.325
17.09316.517 15.858 15.621
COVERAGE (hh.mm) AUDIENCE (.000)
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CHAMPIONSHIP PERFORMANCEBY ROUND – FOCUS LIVE-DEFERRED-RELIVE
COVERAGE(HH.MM.SS)
TOTAL: 18281.40.29
AUDIENCE(.000)
TOTAL: 181.515
1623:57 1210:52 1071:00 1088:45 1801:26 1201:58 707:31 1981:50 2458:03 1094:04 1150:56 1586:14 1304:58
13.56912.661
14.017
15.783
22.946
14.497
12.464
15.044
17.532
9.687 10.825
12.530
9.960
COVERAGE (hh.mm) AUDIENCE (.000)
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CHAMPIONSHIP PERFORMANCEBY ROUND & CHAMPIONSHIP
ROUND
SUPERPOLE SUPERSPORT SUPERSTOCK WorldSBK
COVERAGE[hh.mm.ss]
AUDIENCE[.000]
COVERAGE[hh.mm.ss]
AUDIENCE[.000]
COVERAGE[hh.mm.ss]
AUDIENCE[.000]
COVERAGE[hh.mm.ss]
AUDIENCE[.000]
01 GP Australia 66.43.25 537 154.12.20 1.500 - - 1403.50.11 24.905
02 GP Thailand 80.15.41 519 130.48.27 1.194 - - 1000.38.54 23.338
03 GP Aragon 46.33.22 325 76.19.56 1.483 37.38.00 569 911.21.59 20.540
04 GP Netherlands 47.47.33 411 105.44.21 2.195 37.48.34 741 898.02.42 19.242
05 GP Imola 58.38.05 489 93.03.52 2.454 26.24.02 430 1623.52.04 26.438
06 GP Malaysia 72.21.12 559 143.49.23 1.966 - - 986.09.12 19.979
07 GP UK 7.33.28 211 70.21.28 1.141 28.59.36 398 600.53.01 17.131
08 GP Rimini 48.41.06 533 180.15.48 2.043 61.08.32 620 1692.35.54 24.345
09 GP USA 37.48.33 606 - - - - 2420.39.15 21.719
10 GP Germany 87.05.04 618 95.57.20 708 63.03.42 640 848.26.40 15.127
11 GP France 55.37.20 341 82.24.34 1.319 33.04.34 403 981.01.40 14.454
12 GP Spain 66.36.02 542 206.53.36 1.796 44.55.52 690 1268.18.58 12.830
13 GP Qatar 49.05.52 433 69.16.54 705 - - 1187.06.29 14.483
Total 724.46.43 6.124 1409.07.58 18.504 333.02.53 4.491 15822.56.57 254.531
COVERAGE(HH.MM.SS)
TOTAL: 18289.54.31
AUDIENCE(.000)
TOTAL: 283.650
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1414
231:13
252:28
232:01
270:51
254:03
253:48
87:26
222:01
135:30
252:59
269:31
283:16
232:53
01 GP Australia
02 GP Thailand
03 GP Aragon
04 GP Netherlands
05 GP Imola
06 GP Malaysia
07 GP UK
08 GP Rimini
09 GP USA
10 GP Germany
11 GP France
12 GP Spain
13 GP Qatar
CHAMPIONSHIP PERFORMANCEFOCUS LIVE – COVERAGE
TOP 10 MARKETSCoverage
(hh.mm.ss)Share
(%)
Italy 181.28.17 6%
Spain 150.37.09 5%
Pan-Africa 116.47.07 4%
South Africa 116.47.07 4%
Australia 76.24.43 3%
Ireland 70.35.36 2%
United Kingdom 70.03.36 2%
Philippines 58.33.47 2%
Indonesia 57.33.47 2%
Malaysia 54.43.12 2%
TOP 10 953.34.20 32%
OTHER MARKETS 2024.31.54 68%
TOTAL 2978.06.15 100%
BY ROUND
[hh.mm]
LIVE COVERAGE (HH.MM.SS): 2978.06.15
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CHAMPIONSHIP PERFORMANCEFOCUS LIVE – AUDIENCE
LIVE AUDIENCE (.000): 46.765
2.001
2.637
4.848
5.694
5.266
4.917
1.998
3.840
1.256
3.996
4.341
3.919
2.052
01 GP Australia
02 GP Thailand
03 GP Aragon
04 GP Netherlands
05 GP Imola
06 GP Malaysia
07 GP UK
08 GP Rimini
09 GP USA
10 GP Germany
11 GP France
12 GP Spain
13 GP Qatar
BY ROUND
[.000]
TOP 10 MARKETSAudience
(.000)Share
(%)
Italy 18.811 40%
United Kingdom 3.401 7%
Spain 3.045 7%
Indonesia 2.587 6%
Germany 2.569 5%
Singapore 1.699 4%
Philippines 1.038 2%
China 829 2%
Netherlands 806 2%
Thailand 769 2%
TOP 10 35.554 76%
OTHER MARKETS 11.211 24%
TOTAL 46.765 100%
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1623:57
1210:52
1071:00
1088:45
1801:26
1201:58
707:31
1981:50
2458:03
1094:04
1150:56
1586:14
1304:58
01 GP Australia
02 GP Thailand
03 GP Aragon
04 GP Netherlands
05 GP Imola
06 GP Malaysia
07 GP UK
08 GP Rimini
09 GP USA
10 GP Germany
11 GP France
12 GP Spain
13 GP Qatar
CHAMPIONSHIP PERFORMANCEFOCUS LIVE-RELIVE-DEFERRED – COVERAGE
TOP 10 MARKETSCoverage
(hh.mm.ss)Share
(%)
South Africa 767.02.16 4%
Pan-Africa 687.40.10 4%
Italy 617.34.34 3%
Japan 531.22.00 3%
Spain 530.46.14 3%
United Kingdom 459.26.37 3%
Ireland 456.05.50 2%
Philippines 356.03.16 2%
Indonesia 355.03.16 2%
Hong Kong 352.12.41 2%
TOP 10 5113.16.54 28%
OTHER MARKETS 13168.23.35 72%
TOTAL 18281.40.29 100%
BY ROUND
[hh.mm]
LIVE- DEFERRED – RELIVE COVERAGE (HH.MM.SS): 18281.40.29
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CHAMPIONSHIP PERFORMANCEFOCUS LIVE-RELIVE-DEFERRED – AUDIENCE
LIVE- DEFERRED – RELIVE AUDIENCE (.000): 181.515
13.569
12.661
14.017
15.783
22.946
14.497
12.464
15.044
17.532
9.687
10.825
12.530
9.960
01 GP Australia
02 GP Thailand
03 GP Aragon
04 GP Netherlands
05 GP Imola
06 GP Malaysia
07 GP UK
08 GP Rimini
09 GP USA
10 GP Germany
11 GP France
12 GP Spain
13 GP Qatar
BY ROUND
[.000]
TOP 10 MARKETSAudience
(.000)Share
(%)
Italy 29.205 16%
Indonesia 14.032 8%
Spain 11.916 7%
Germany 11.004 6%
United Kingdom 9.830 5%
Singapore 9.295 5%
Philippines 5.560 3%
Thailand 4.236 2%
Netherlands 3.034 2%
Portugal 2.685 1%
TOP 10 100.797 56%
OTHER MARKETS 80.718 44%
TOTAL 181.515 100%
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DISCOVERY CHANGED EUROSPORT STRATEGY AND PROGRAMMING AND WE NEED TO REFLECT THIS CHANGE IN OUR MODEL
OLYMPICS|CYCLING|TENNISMAINLY INTERNATIONAL RIGHTS
FOOTBALL MAINLY LOCAL RIGHTS
PAN EUROPEAN SPORTS CHANNELSSTRATEGY CHANGE
FOR THESE REASONS, NIELSEN SPORTS WILL NO LONGER CONSIDER EUROSPORT AS PAN EUROPEAN CHANNEL BUT AS A NATIONAL CHANNEL
BEFORE1MARKET1TV FEED
1 GLOBAL VIEWERSHIP
NOW42 MARKETS42 TV FEEDS
42 NATIONAL VIEWERSHIP
SINCE THE TV COVERAGE CAN SIGNIFICANTLY DIFFER FROM ONE MARKET TO ANOTHER, IT IS NO LONGER CORRECT APPLYING A GLOBAL TV COVERAGE & VIEWERSHIP IS NOT LONGER ACCURATE OR RELEVANT
EACH EUROSPORT CHANNEL WILL HAVE A CLEARER IDENTITY FOR VIEWERS WHILE STILL
OFFERING FLEXIBILITY ON BROADCASTING DURING SPORTS ACTIVITIES. HAVING A
CLEARER IDENTITY & FLEXIBILITY ALSO MEANS A MORE CUSTOMIZED OFFER TO VIEWERS
FOR EACH EUROPEAN MARKET
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THANKS TO HIGH INVESTMENTS IN OFFICIAL RATINGS, NIELSEN SPORTS HAS A STRONG MODEL PROVIDING A DETAILED IMPACT BY MARKET
42COUNTRIES
42COUNTRIES within our broadcast audit system
14MEASURED COUNTRIES INHOUSE71% of European population universe
ALBANIA CROATIA FINLAND HUNGARY LATVIA MONTENEGRO ROMANIA SPAIN
AUSTRIA CYPRUS FRANCE ICELAND LITHUANIA NETHERLANDS RUSSIA SWEDEN
BELARUS CZECH REP. GEORGIA IRELAND MACEDONIA NORWAY SERBIA SWITZERLAND
BELGIUM DENMARK GERMANY ISRAEL MALTA POLAND SLOVAK REP. TURKEY
BOSNIA ESTONIA GREECE ITALY MOLDAVIA PORTUGAL SLOVENIA UK
BULGARIA UKRAINE
PAN EUROPEAN SPORTS CHANNELSSTRATEGY CHANGE
42COUNTRIES
42COUNTRIES within our broadcast audit system
10MEASURED COUNTRIES INHOUSE50% of European population universe
ALBANIA CROATIA FINLAND HUNGARY LATVIA MONTENEGRO ROMANIA SPAIN
AUSTRIA CYPRUS FRANCE ICELAND LITHUANIA NETHERLANDS RUSSIA SWEDEN
BELARUS CZECH REP. GEORGIA IRELAND MACEDONIA NORWAY SERBIA SWITZERLAND
BELGIUM DENMARK GERMANY ISRAEL MALTA POLAND SLOVAK REP. TURKEY
BOSNIA ESTONIA GREECE ITALY MOLDAVIA PORTUGAL SLOVENIA UK
BULGARIA UKRAINE
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BROADCAST AUDIT
VIEWERSHIP
VALUATION
OLD MODEL NEW MODEL
MONITORING IN KEY MARKETS AND THEN APPLIED AS ONE PAN EUROPEAN TV
COVERAGE
MONITORING IN ALL EUROSPORT MARKETS AND DEFINED AS LOCAL TV COVERAGE
KEY MARKETS SELECTED & RATINGS PROPORTIONNALY EXTRAPOLATED AS PAN
EUROPE BASED ON MARKET SHARE
ACTUAL RATINGS FOR AVAILABLE MARKETS & ESTIMATION FOR UNMETERED
CHANNELS BASED ON MARKET SHARE
BRAND EXPOSURE DEFINED AS PAN EUROPEVALUATION BASED ON EXPOSURE SECONDS,
ESTIMATED PAN EUROPEAN AUDIENCE & AVERAGE EUROPEAN CPT
BRAND EXPOSURE DEFINED AS LOCALVALUATION BASED ON EXPOSURE SECONDS & TV SPOT RATES CALCULATED ON EUROSPORT
OFFICIAL RATE CARD
PAN EUROPEAN SPORTS CHANNELSSTRATEGY CHANGE – DIFFERENCES WITH OLD MODEL
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METHODOLOGY
CUMULATIVE AUDIENCE Average cumulative audience of the programs during which the brand has been present.(expressed in number of viewers).
TV MEDIA VALUESponsorship Contacts x CPT in € / 1.000
This permits to calculate the sponsorship value, based on the idea that a sponsor has to bear a fixed cost of 10 € (CPT) to reach 1.000 people for 30 seconds.
This way the strength of international sponsorships are best illustrated, as it generally is a far more cost effective way of increasing brand awareness than any conventional communication tool.