tv everywhere trend 1 of 4: live completes the content package

© 2014 thePlatform for Media, Inc

Live Completes the Content Package

Trends & Best Practices of TV Everywhere

© 2013 thePlatform for Media, Inc© 2014 thePlatform for Media, Inc

Introduction: TV Everywhere

In the past five years, TV Everywhere (TV-E) has moved

from a handful of offerings available only in a few selected

markets to a smorgasbord of network offerings for viewers

around the world to consume.

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Also within the last five years, the number of video-enabled

devices connected to the internet (which broadly includes

tablets, smart TVs, game consoles, smartphones, set-top

boxes, PCs, and others) has grown exponentially.

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So how can a media company make the most of this

opportunity?

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To find out, thePlatform interviewed three pioneering

media companies that have found a lot of success with

their TV-E initiatives: Scripps Networks Interactive,

Comcast, and Bell Media.



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Through this research, we uncovered four key industry

trends:

This presentation will walk you through trend #1.

1. Live Completes the Content Package,

2. Bringing C3 and D4 Together Online,

3. Clear Consumer Messaging, and

4. Easier Authentication.

© 2013 thePlatform for Media, Inc© 2014 thePlatform for Media, Inc 6

The cable industry has known for a long time that

success hinges on unique content offerings like HBO’s

“Game of Thrones” or ESPN’s “SportsCenter.”



Now, however, offering a complete and uniform

content package seems to be just as important as

offering a wide variety of unique, high-quality videos to

watch.



So what exactly is a “complete and uniform content

package?”

• It’s being able to access movies, recent episodes of

television shows, and live broadcasting online.

• Via all internet-connected devices.

• Both inside and outside the home.



The process for rolling out a complete TV-E content

package is actually quite efficient. Take Scripps

Networks Interactive, for example…



In the last year, Scripps Networks Interactive

successfully deployed unified programming across

various devices for five of their primary network brands:


• HGTV

• Travel Channel

• Food Network

• DIY

• Network

• Cooking Channel


The following is the TV-E timeline of Scripps Networks

Interactive:


Spring of 2013:

Created new websites

for each of the five

brands with very basic

video portals.

Summer of 2013:

Started rolling out

applications for iOS

and Android mobile

devices.

Fall of 2013: Each

brand had its own

application fully

deployed.

2014: Will add

live streaming

to their sites and

apps.



“Live streaming really completes the product.

So you’ve got rich on-demand content, recent

content, and then the current live broadcast.”

– Kevin Barry, Director of Content Delivery

Scripps Networks Interactive


I Want My HGTV Everywhere: 2013 Trends and Best Practices of TV-E

Other TV-E Trends

For a more in-depth exploration of the TV Everywhere

industry, recent trends, and the best practices for finding

success, we invite you to read our white paper:

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Download the white paper here.

http://theplatform.com/whitepapers/download/2013-trends-best-practices-tv-everywhere/


If you want to take part in the exciting opportunities of TV-E,

thePlatform can help. We have been a key industry player

since the beginning. From media upload to the final player

skin, there isn’t an aspect of online video technologies that

we haven’t touched.

Call us to learn more about how we can help you:

Toll Free: 1 (877) 436-7940

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tv everywhere trend 1 of 4: live completes the content package

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