TV Discovery & Enjoya New Approach to Help Users Finding the Right TV Program to Watch

http://socialitv.web.ua.pt

Jorge Abreu* | Pedro Almeida* | Bruno Teles*

Other team members: Márcio Reis*, Bernardo Cardoso**, Herlander Santos**

*CETAC.media | Universidade de Aveiro | Portugal

**PT Inovação e Sistemas

#live

#vod

#timeshift

>12.000 unique programs

#epg

#epg#zapping25% of people zap more than 20 minutes (a day)

87% claim to see the same channelsmost of the times

PhilippePhaurehttps://www.flickr.com/photos/89273825@N02/

previous work

> despite the multiplatform offer TV remains a centralpart of the daily routines;

> there is a partial "disenchantment" with the current models of EPG;

> the family context is still important when deciding what to watch together;

> the cognitive process (selection of TV content) is mainly supported in…

The Survey / main conclusions

The Survey / main conclusions

Most important criteria when choosing what to watch

89%

72%

60% 59%

36%28%

24%

12%

1%

Program genre State of mind at the moment

Being alone or accompanied Available time

Program interveners Time of day (morning, afternoon, evening)

Program duration Program language

Other

> men: TV genre | women: “state of mind”

TV Discovery & Enjoy the prototype

research goals

> Create an application to support the viewers in a contextualized discovery of TV content

> Consider the cognitive process of the decision on what to see

> Seamlessly integrate different sources:> broadcast TV channels

> automatic recordings > VoD movies catalogue

> Prototype built over a commercial IPTV solutionMicrosoft Mediaroom – Presentation Framework

We have the criteriaWhat about metadata?

algorithm service DB criteria management STBoperator services

data sources

algorithm service DB criteria management STB

CATALOGUING SYSTEM

operator services

data sources

FILTERING SYSTEM IPTV APPLICATION

GENRESRATING

AUDIENCEMOOD

NAMEDURATION

CRITERIA

Technical implementation

how it works?

Looking for something to watch…

after some (mindless) zapping…

… a background algorithm detects it and suggests TvDE

… blue button opens TvDE

The user chooses through the criteria

pressing the OK button closes the filter bar

a vertical carrousel provides the results

Selection (OK button) à the program starts

theevaluation

The evaluation goals

Lab evaluation to:

> validate the suitability of the functional solutions and criteria vs the preliminary survey results

> evaluate the application usability

> determine the suitability of the recommendations to the chosen criteria

> evaluate the user experience and the expectations towards the use of the application.

The setup

> people that had already participated in the first survey and other volunteers

1stà presentation of the evaluation goals

2ndà free exploration of the prototype

3rdà carrying of a set of predefined tasks

The evaluators

Average 26,7 M (50%) F (50%)

Bachelor (40%)

Masters (25%)

PhD (30%)

Students (50%)

Working-students (20%)

The evaluators

High percentage of timeshifted TV consumption

Using other media devices apart from regular TV

Low frequency of use of the TV providers services (DVR, Vod,…)

2 groups of 10 users each:

LC lower TV consumption

HC higher TV consumption

the evaluation results …

The Survey / interface evaluation

organization aesthetics ease of navig.

all above the average þ

The Survey / interface evaluation

interaction tasks

main tasks with highly positive resultsevaluation task needs to be improved

The Survey / interface evaluation

importance of each criteria

remember: in 1st survey mood was the 2nd criteria!

LC Format / Genre / Audience / Duration / MoodHC Format/Genre / Duration / Mood / Audience

The evaluators opinions

TvDE in my home?

HC 70% much interested

30% interested

LC 80% much interested

20% interested

An application which maps the cognitive processes of users has a very interesting potential, especially as an alternative

to the traditional model of EPGs (grid based).

discovery on TVþwhat about 2nd screen?

Aplicação Tablet

More info

http://socialitv.web.ua.pt

Jorge Abreu* | Pedro Almeida* | Bruno Teles*

Other team members: Márcio Reis*, Bernardo Cardoso**, Herlander Santos**

*CETAC.media | Universidade de Aveiro | Portugal

**PT Inovação e Sistemas