tutorial: tumblr for journalists

Download Tutorial: Tumblr for Journalists

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A tutorial for journalists interested in entering the social blogging world that is Tumblr. There are three parts to this presentation: New user, intermediate and advanced. An audio supplement for this slideshow is available at matthewkeys.net/tumblr

TRANSCRIPT

  • TUMBLR FOR JOURNALISTS (AND EVERYONE ELSE) Presented by Matthew Keys Updated December 2011Monday, December 5, 11
  • Tumblr Overview What is Tumblr? A social blogging platform Incredibly easy to use Easily customizable Multimedia-rich (photos, audio, video) Simple, but powerfulMonday, December 5, 11
  • Tumblr Overview Why bother with Tumblr? Promoting content Building a community Finding story ideas Networking with other journalists & newsroomsMonday, December 5, 11
  • Signing up for Tumblr Youll need: An email address (Gmail and Yahoo work best) A password A username in mind (this goes in the URL eld) Tip: This is the sign up process for your individual blog. An individual blog can only have one contributor. For a group blog with multiple users, rst create an individual blog, then create a group blog from the dashboard. Do not sign up for an individual blog with the username you want for your group blog!Monday, December 5, 11
  • The Tumblr DashboardMonday, December 5, 11
  • Tumblr Dashboard Top row: Seven buttons for publishing content Text Photo Quote Link Chat Audio VideoMonday, December 5, 11
  • Tumblr Dashboard Below the top: Posts of follows Content by people you follow Follow posts be reblogged or marked as a favorite direct from the dashboard Clicking on a users avatar brings up ask and unfollow options (ask option only appears if the user has enabled it)Monday, December 5, 11
  • Tumblr Dashboard Right row: List of people youre following List of posts youve liked (favorites) Button to add/remove follows Following count Tags youre tracking Hybrid of enhanced and regular tagsMonday, December 5, 11
  • Tumblr Dashboard Top navigation: Dashboard Blogs you author, with drop-down button revealing more blogs Messages button (with unread message count when applicable) Help button Customize blog button Power off / log out buttonMonday, December 5, 11
  • Publishing to Tumblr Options to publish immediately, add to queue, schedule for later or save as draft Read more button. Please use if creating a Tags are keywords long text post. the Tumblr community uses to search out contentMonday, December 5, 11
  • Content That Works Tumblr users like photos, videos and audio. When posting text, keep it short and sweet. Use the read more feature for posts longer than three paragraphs. Links are always appreciated. Remember to cite your sources (with links if possible). The majority of Tumblr newsies are intelligent, left-leaning, progressive with an appreciation for national and international issues (this is not a description of ALL Tumblr newsies). Dont just promote your own content, and remember to be real.Monday, December 5, 11
  • Reblogging content One of the most social aspects of Tumblr is the ability to reblog the content of your followers Reblogging publishes the content of your followers onto your own Tumblr blog, broadcasting said content to your own network of followers To reblog content from the dashboard, press reblog on a post.Monday, December 5, 11
  • Reblogging content Feel free to add your own input below the original content in the post eld You can change the title of most content when reblogging You can schedule and queue reblogs to appear on your Tumblr at a later time Youll need to supply your own tags Youll need to Videos, audios and photos cannot be supply your own replaced when reblogging tags on a reblog If the original publisher replaces an element of the reblog (corrects a typo, changes the photo, etc), it will not automatically appear on your TumblrMonday, December 5, 11
  • Notes Notes show the amount of reblogs and favorites a piece of content has received You can view your own notes and the notes of your followers by pressing notes in the dashboard Notes can also be viewed within a Tumblr blog by clicking the permalink or notes link (varies by theme)Monday, December 5, 11
  • Customizing Tumblr: Themes Several pre-built themes offer customization options for your Tumblr blog Most are free Some are premium themes, priced between $9 and $49 Several offer customization within theme (change colors, font, background image, etc.) Access the theme garden: http://tumblr.com/themesMonday, December 5, 11
  • Start Following People From within a Tumblr blog, click Follow at the top Most Tumblr users have a follow quilt, a display of Tumblr users that blog is following This follow quilt shows the Tumblr accounts NBC Follow Tumblr accounts Nightly News is following relevant to your interest. They will deliver content that you can later reblog for your own audienceMonday, December 5, 11
  • Start Following People You can also follow people who are following you. Click Followers in the right panel of your dashboard to reveal this page:Monday, December 5, 11
  • The Ask Box The ask feature is the only internal messaging Your Asks appear on your dashboard as option Tumblr offers. It can be enabled to allow Messages. You can respond to messages by Anonymous questions from users who are not pressing answer to the right of the message. registered with Tumblr. Your Ask page is typically located at Your answers will appear on your public blog for http://yourusername.tumblr.com/ask others to read.Monday, December 5, 11
  • Using the Explore feature The Explore feature is a great way to check out content being published by other Tumblr users Explore is powered by enhanced tags, such as LOL, Fashion, News and Politics Each enhanced tag is moderated by a collection of editors who spotlight some of the best content by the Tumblr community Some tags are more popular than others; keep an eye on the activity graphMonday, December 5, 11
  • Enhanced Tag Pages The landing page of an enhanced tag page will show content that tag editors have chosen to feature The right rail contains the top editor, associate editors and top contributors for the tag Top contributors are not editors, but are Tumblr users who have provided the most featured content withi