tutdl_asia_partner_prospectus_2014-15
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TUTDL_ASIA_PARTNER_PROSPECTUS_2014-15TRANSCRIPT
1 | Asia
THE ULTIMATE TO DO LIST ASIA 2014-15
AN OPPORTUNITY TO PARTNER IN
koolivoo
Travel is a business of dreams when you target travellers aspirations your profits grow
WE INSPIREyour clients to make their travel dreams come true.
Asia World specialises in planning spectacular vacations in some of the world’s most stunning locations.
With staff capable of handling enquiries and dispactching service in 12 languages the team has been working in the Southeast Asia region for over 15 years and has the expertise and insight to show your clients all the fantastic destinations and inspiring excursions this amazing part of the world has to offer. These passionate individuals are at your service, helping create unique and engaging experiences tailored to your every need.
The Asia World “Chic” Department is their exclusive luxury, division responsible for handling discerning tourists who demand the best of the best. From services such as Fast Track immigration, limousine transportation and private jets, Asia World knows how to pamper your clients.
Some of the other niche services Asia World can provide include Golf Tours; Spa services; Medical arrangements and Weddings in Thailand.
The Asia World philosophy is wholly centered on providing our customers with the best service in the industry.
THE ULTIMATE TO DO LIST
EXCLUSIVE ASIA PARTNER
The Ultimate To Do List ASIA 2014-2015 Thailand, Vietnam, Cambodia, Laos, Myanmar, Indonesia, China, Singapore, Japan, Hong Kong and SriLanka
http://www.asiaworld-travel.com/
Asia | 4
ASPIRATIONS ARE KEYNo one needs a holiday. People want a holiday—one that suits their self-image and their hopes.
Aspirations are key.PRODUCT MEETS CONSUMER
ASPIRATIONS
PRODUCT PERCEIVED ASCOMMODITY
yield
The Internet has made travel a commodity. On most travel websites, price and availability override just about everything else, including quality, service and brand image. But when
people take a holiday, they’re not buying commodities. They’re buying a life-changing event.
The world’s affluent are getting richer. They will pay more to fulfil their travel aspirations — but less if they perceive travel as just a commodity.
That’s where Koolivoo comes in.
We create strategies and resources that aim squarely at travellers’ aspirations. Our products encourage travellers to see your services as tickets to
adventure, relaxation and rejuvenation. And when you sell dreams rather than commodities, your only limits are affluent travellers’ imaginations.
5 | Asia
WE BELIEVE IN UNIQUE TRAVEL
EXPERIENCESWhen you deliver authentic memorale experiences you foster enormous brand loyalty.
We support our tour operator partners with high quality, yet cost effective, printed and online promotion materials, captivating the traveller and providing maximum marketing impact.
The partnership marketing programme is themed “The Ultimate To Do List Asia” - providing many inspiring experiences to appeal to your clients travel aspirations.
The outcome is yield growth.
“The world is getting richer and customers will pay more to meet their aspirational needs, but less when a product is perceived as a commodity.”
koolivoo
Asia | 6
TRAVEL PURCHASE
CYCLEYour challenge is to convert new and existing
clients who are generally interested in destinations into paying travelling clients. In each
step of the purchase cycle, you need to engage clients and inspire them to use your services.
Tour operators can stimulate their clients’ ultimate purchases and travel through
a variety of resources, each leveraging touch points within the cycle.
Our assets allow for cost-effective marketing, reducing risk and the initial outlay of resources
whilst increasing return on investment.
The Ultimate To Do List Asia ensures that your services can be leveraged and presented to your highly valued clients
throughout the travel purchase cycle.
White labelled resources add punch to this process.
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Bali
2014-2015
THE ULTIMATE TO DO LIST ASIA
Microsite
Social Media
24 - 12 MONTHSPRIOR TO TRAVEL18 - 6 MONTHS
PRIOR TO TRAVEL12 -3 MONTHSPRIOR TO TRAVEL
DATE OF TRAVEL
7 | Asia
THE ULTIMATE TO DO LIST
TARGET MARKETLuxury travellers are looking for that special experience and new sensations in a very comfortable and individual setting. They demand customised and personalised services and have no interest whatsoever in standardised and run-of-the-mill experiences. What we are witnessing is a collector’s culture: travellers collect destinations and exceptional places. People are increasingly in pursuit of something unique.
UPPER AFFLUENTHousehold net worth: $10 million to $100 million. Worldwide population: More than 2 million households Chief source of wealth: Business ownership, equity, salaries Trip expenditure: $20,000 - $200,000
MIDDLE AFFLUENTHousehold net worth: $10 million Worldwide population: 7.5 million households Chief source of wealth: Salaries, small business, equity Trip expenditure: $10,000 - $60,000
7
Asia | 8
2014-2015
THE ULTIMATE TO DO LIST ASIA
THE
PUBLICATIONA few years ago, “experts” said the printed travel brochure would no longer be relevant in a world increasingly dominated by the internet. However, it turns out that many people still prefer to lie back on the couch on a Sunday afternoon with a beautiful travel publication that inspires them to travel and helps them plan their trip. A brand-building publication is an incredibly powerful way to convert mere interest in a destination to an actual trip. Clients have an enduring relationship with publications. They use them as a springboard for discussing their planned or completed trip with friends, family and colleagues. Often, the publications have pride of place on the family coffee table.
White Label Publications: The Ultimate To Do List is a highly customised significant marketing asset, presenting the branding requirements and capabilities of the tour operator partner. Partners include their unique itineraries and translated copy, this is not an over branded publication.
9 | Asia
Thailand CambodiaVietnamn
MyanmarLaos Indonesia
COUNTRIES TO BE FEATURED
Asia | 10
SriLanka
Singapore
Japan
China
Hong Kong
COUNTRIES TO BE FEATURED
11 | Asia
MICROSITESSOCIAL MEDIAPUBLICATIONS
TABLET BROCHURE
A fresh print presentation designed with inspirational images, authentic and extraordinary journeys. We compose this beautifully crafted brochure to captivate the client and showcase unique Canadian ultimate experiences. The publication is white labelled and customized by each of our tour operator partners for their specific markets.
We create interactive digital versions of our printed publications that work on the web, iPads, iPhones and Android devices. Our team reworks the existing content to integrate
• video content• web links• animation• audio content• in-app
browsing
• social media integration bookmarking and reader behaviour tracking
Most of our tour operator partners are using Facebook pages to share new product information, endorsements, offers and specials with clients. The content of which can be fed from our publications and micro sites to their Facebook pages.
We have developed the XML technology to deliver the rich, quality product content to our partners’ web sites via white labelled microsites. These microsites complement the publication’s content and allow the reader to learn more about products and services in depth.
2014-2015
THE ULTIMATE TO DO LIST ASIA
Thailand
Phuket Luxury Resort
Bangkok
With stars from two hemispheres dotting the clear night sky, Park Hyatt Mal-dives Hadahaa enjoys a variety of natural gifts from its location just north of the equator. Situated on a remote island in the secluded North Huvadhoo (Gaafu Alifu) Atoll – a previously untouched southern portion of the Maldives – the resort’s untouched house reef encircles the entire island. It is believed to be one of the largest and deepest natural atolls in the world, offering exceptional bio-diversity for experienced divers.
To help maintain the island’s unspoiled treasures, Park Hyatt Maldives Hadahaa built its resort with great care, and was the first property in the Maldives to follow the Earth Check Planning and Design Standards during construction. Nowhere is this more evident than in the beautifully designed and meticulously detailed villas, which seamlessly blend cool, contemporary style with natural ambience.
Nestled within the carefully preserved vegetation are 16 Park Villas and 20 Park
Pool Villas, and an additional 14 Park Water Villas are perched above the ocean – each the perfect vantage point for dazzling sunsets and star-studded skies.
Underneath the waves, long stretches of pristine coral reefs allow for breath-taking snorkelling and diving unequalled by other locations in the Maldives. Still new to visitors, the marine life is delightfully curious and sightings have included blue marlins, Hawksbill turtles, giant napoleon wrasse, moray eels, and manta and eagle rays.
...Park Hyatt Maldives Hadahaa enjoys a variety of natural gifts from its location just north of the equator....
Phuket Luxury Resort
13
TOUCHPOINTS
Asia | 12
BROCHURE DESIGN
This publication includes informative destination introductions featuring maps and suggested itineraries. Product pages are designed to inspire and motivate with high quality imagery and consistent copy.
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Thailand
ThailandBangkok
12
Double Page Spread Destination Introduction
Single Page Presentation
13 | Asia
BROCHURE DESIGN
Thailand
Phuket Luxury Resort
Bangkok
With stars from two hemispheres dotting the clear night sky, Park Hyatt Mal-dives Hadahaa enjoys a variety of natural gifts from its location just north of the equator. Situated on a remote island in the secluded North Huvadhoo (Gaafu Alifu) Atoll – a previously untouched southern portion of the Maldives – the resort’s untouched house reef encircles the entire island. It is believed to be one of the largest and deepest natural atolls in the world, offering exceptional bio-diversity for experienced divers.
To help maintain the island’s unspoiled treasures, Park Hyatt Maldives Hadahaa built its resort with great care, and was the first property in the Maldives to follow the Earth Check Planning and Design Standards during construction. Nowhere is this more evident than in the beautifully designed and meticulously detailed villas, which seamlessly blend cool, contemporary style with natural ambience.
Nestled within the carefully preserved vegetation are 16 Park Villas and 20 Park
Pool Villas, and an additional 14 Park Water Villas are perched above the ocean – each the perfect vantage point for dazzling sunsets and star-studded skies.
Underneath the waves, long stretches of pristine coral reefs allow for breath-taking snorkelling and diving unequalled by other locations in the Maldives. Still new to visitors, the marine life is delightfully curious and sightings have included blue marlins, Hawksbill turtles, giant napoleon wrasse, moray eels, and manta and eagle rays.
...Park Hyatt Maldives Hadahaa enjoys a variety of natural gifts from its location just north of the equator....
Phuket Luxury Resort
13
Single Page Presentation
This publication includes informative destination introductions featuring maps and suggested itineraries.
Product pages are designed to inspire and motivate with high quality imagery and consistent copy.
Asia | 14
BROCHURE DESIGN
This publication includes informative destination introductions featuring maps and suggested itineraries. Product pages are designed to inspire and motivate with high quality imagery and consistent copy.
47
- You will love the large shady trees at Mombo Camp, overlooking their floodplain teeming with wildlife. Recharge on Mombo Island, just off the northern tip of Chief’s Island, in the heart of the Okavango Delta, Botswana.
Mombo Camp comprises nine spacious tents raised off the ground, all built to maximise the vistas over the plains. Explore the savannah and floodplain while on informative wildlife game drives, delight at natural mosaics of Chief’s Island wildlife viewing, and relish the camp’s personal service, great food, and luxe accommodations. Your super game viewing experience starts in Mombo Camp’s verandahs seat.
- Learn how Duba Plains, located on a private 77,000-acre reserve in the northern reaches of Botswana’s Okavango Delta, embodies the soul of ‘wild Africa’. Complemented by permanent channels and larger wooded islands, wildlife diversity is guaranteed year-round.
Meander on permanent waterways providing extraordinary bird watching and steady supply of water for passing elephant herds. See red lechwe, hippo, crocodile, kudu, impala, mongoose, warthog and tsessebe dot the landscape, with leopard an increasingly common sight. Lions are renowned for their pursuits of the buffalo herds here. Open plains’ nutritious grasses, coupled with clean, clear waters, create the perfect habitat for the buffalo, with the lions never far behind. Duba’s lions are most active during daylight, and many of their famous buffalo hunts will occur in your full view.
A perfect stay at Duba is three, perhaps four nights, giving you the opportunity to learn about the lion pride dynamics, and appreciate the complexity of the Delta’s ecosystem.
Namgay Heritage
Taj Tashi Thimphu
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Khang Residency
Nak-sel Hotel & Spa
Hidden jewel set on Xudum River in Okavanga Delta’s southwest. This unique area encompasses necklace of islands dotted with palm, fig, and ebony trees, and a myriad of birds, plants and wildlife. Guests are accommodated in eight spacious, twin-bedded tents, set on raised teak decks, offering breathtaking waterway views. This true delta camp boasts a wide variety of excitement and amenities set in the beauty of the ever-fluctuating delta phenomenon.
Allow Okuti Camp to cater for your group of up to 18 guests in large, beautifully appointed curved thatch tents. Each room features en-suite bathroom, showers, hot and cold running water, and flush toilets. Five units are twin-bedded and two family rooms consist of two bedrooms with shared bathroom. Birders delight in the open boma overlooking the waters’ edge, evening campfires bring travellers together, and the swimming pool offers cool relief.
Eigth, Quarter and Half Page Presentation
15 | Asia
BROCHURE DESIGN
This publication includes informative destination introductions featuring maps and suggested itineraries.
Product pages are designed to inspire and motivate with high quality imagery and consistent copy.
BaliBali Hotel
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Bali Hotel
11
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Bali
Double Page Presentation
Asia | 16
Double Page Spread Filler Image
BROCHURE DESIGN
This publication includes informative destination introductions featuring maps and suggested itineraries. Product pages are designed to inspire and motivate with high quality imagery and consistent copy.
17 | Asia
CAMPAIGN COSTS & DELIVERY
*Cost per unitDelivery into market August 2013Print prices include: full customisation, creative black plate change, printing and shipping, NB, shipping based upon DDU (delivery duty unpaid), any duty, GST, VAT and other taxes are to be paid by the goods reciever.
Rates US Dollars 2014-15
1500 units* $ 2.70
2000 units $ 2.26
2500 units $ 2.13
3000 units $ 2.04
5000 units $ 1.76
Contents Mediums Available
Microsite $3,867.00
Tablet Brochure, Including Ipad App $5,567.00
Asia | 18
ABOUT
KOOLIVOOWorldwide it is believed that the next level of
competitive advantage will come from alliance companies, which excel at interconnecting
their resources to their joint business objectives, vision, strategy and performance.
Koolivoo exclusively specializes in creating and implementing strategic alliances to target new
evolving markets in tourism today. The art of the alliance is the strategy of maximising reach,
servicing and satisfaction of target markets whilst minimising costs.
koolivoo
19 | Asia
MORE INFORMATION
To confirm your participation, please email or phone Chris McKinley on the below details.
Chris McKinley Director of Sales
skype: chrismckinley21
phone +61 7 4041 2822