turnitin product overview. our company company the us and global leader in plagiarism prevention...

Turnitin Product Overview

Our Company

Company

• The US and global leader in

plagiarism prevention

• Founded in 2000

• Headquarters: Oakland, CA and

Newcastle, UK

• 150 Employees

• Majority-owned by Warburg

Pincus

Products and Customers

• Pure SaaS (cloud) technology

• Turnitin for educators

• iThenticate for researchers

• One of the most widely—used

educational applications in the

world

Stats & Facts

• Processes up to 300,000 new

papers a day.

• Over 1 million active

instructors.

• Used by over 10,000

institutions in 126 countries.

• Supports 12 languages: English,

Spanish, French, German,

Portuguese, Swedish, Dutch,

Turkish + 4 Asian languages

© 2012 iParadigms LLC. Company confidential.

Our Vision

To be the world’s most innovative and effective technology for improving students’ written work.

Improve Student Outcomes

Faster & More Effective Grading

Promote Fairness in Learning


The Plagiarism Problem in Education

Growing Evolving Pedagogical Competitive Cultural

According to a recent Pew Center survey of college presidents, plagiarism is a growing problem.

Source: Pew Research, 2011


Turnitin for Educators

• OriginalityCheck®,

GradeMark®, PeerMark®

• 10,000 schools

• 1M instructors, 20M

students

• 12 languages, 40

countries


How Turnitin Works

A web-based solution that puts the student’s paper at the center of the online feedback process


Prevents Plagiarism Engages Students

Manages Assignments and Communications

Delivers Rich Feedback

OriginalityCheck Technology

Student Paper Digital Fingerprint Originality Report

Database of Fingerprints


How Our Technology Works

Technical Challenges

• Needle in a Haystack

For a single paper, check ~100 fragments against:

• A specially indexed copy of the Internet

• 200M+ student papers

• 110M+ books, journals, magazines and

newspapers

• Signal vs. Noise

• In parallel, check for fuzzy matches, synonyms,

word substitutions, paraphrasing and translated

plagiarism

• Deliver close to zero false-positives

• Big Data, Fast

• Do this for up to 300,000+ papers a day

• Return results in under a minute

The benefits:

Fast and authoritative: Quick, accurate reports from the world’s largest comparison database

Simple-to-use:Instructor learning curve is very fast because of our intuitive design


OriginalityCheck

Identifies matched content

by comparing papers

against:

• 20+ billion current & archived web

pages

• 200+ million student papers

• 110+ million academic articles


OriginalityCheck

Insight into students’

sources

• View sources matched in student

paper

• Compare original source material to

student’s written work

• Source preview

• View additional sources

• Side-by-side comparison

• Link to original source

• Exclude quotes and bibliography


GradeMark

Save instructors time, and

delivers rich feedback with:

• Drag-and-drop QuickMark®

comments

• Rubrics

• Grade book

• ETS e-rater® grammar feedback

• Voice comments


ETS® e-rater®

Automated feedback on

grammar, mechanics, usage,

spelling and style

• Saves instructors time and provides

more feedback to students

• Allows instructors to focus feedback

on writing and ideas instead of

spelling and grammar

• Uses the same technology

employed in the GRE® and TOEFL®


ETS e-rater

Grammar handbooks provide

students with in-depth

instruction in their native

language

• English-language handbooks for

high school, advanced and ELL

students

• Handbooks in all 12 supported

Turnitin languages


PeerMark

Engages students in the

writing process

• Saves time distributing papers

and collecting reviews

• Allows instructors to guide the

peer review process

• Develops students’ critical

thinking skills

• See all reviews written for a

paper at once


Turnitin Suite

• One view of all types of

feedback from

OriginalityCheck, GradeMark

and PeerMark

• Engages students by

providing rich, legible

feedback

• Saves instructors time

• Simplifies collection,

distribution and access to

student papers

• Eliminates the headaches of

paper management


Effectiveness

As originality checking

becomes a standard

practice, serious incidents of

potential plagiarism

decrease, and the level of

original student work

increases.

Decline in the Percent of Papers with Large Matches

(>50 %)© 2012 iParadigms LLC. Company confidential.

Reduction in Unoriginal Content

Universities


Reduction in Unoriginal Content

Community Colleges


Faster, Better Feedback

Instructors indicate that Turnitin allows them to give better feedback in less time,

culminating in higher levels of teacher-student engagement.

Based on 350 GradeMark users, June 2012


Time Saved Grading

Feedback Quality

Student Engagement

Turnitin Higher Education Customers

2,500+ institutions

70 of the Top 100 U.S.

Colleges and Universities*

are Turnitin customers

*As measured by U.S. News & World Report


Turnitin CommunityCollegeCustomers

Turnitin serves over 300

Community Colleges and

nearly 1.5 million of their

students.


What’s New

Translated MatchingJanuary 2012

Identify unoriginal content that has been translated from English into other languages


Student Class HomepageJanuary 2012

Everything students need to access Turnitin assignments and information in one place.


GradeMark Interactive TutorialFebruary 2012

This freely available online demo teaches new users the basics, right within GradeMark itself.

http://www.turnitin.com/demo/dv




Instructor DashboardMarch 2012

Who’s submitted, and who missed the deadline? How are all of your assignments progressing? What should you grade next?

An instructor’s world within Turnitin—all in one place.


Voice CommentsMay 2012

Instructors can record voice comments for students to hear their ‘tone’ and the nuances of their GradeMark feedback.


What’s Next

Disclosure

The following contains forward-looking product plans which are subject to change.


Common Core Rubrics

Instructors will be able to grade students’ papers using pre-loaded rubrics that are aligned with the Common Core State Standards.


Flexible Grading & Marking

Instructors and institutions will be able to utilize a wider variety of grading and rubric options to support their preferred marking and grading methods.


Assignment Management

Instructors will be able to release feedback to students on demand and will have easier access to much-requested information about their

papers.


Turnitin for iPad®

Grade anywhere (even

offline) with the ease and

mobility of the Turnitin

iPad app.

iPad is a trademark of Apple Inc.© 2012 iParadigms LLC. Company confidential.

Thank You

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