turning the channel on - online marketing for smb
DESCRIPTION
online marketing overview for small and medium businesses that covers local search, websites, email and social media tools such as facebook and LinkedInTRANSCRIPT
Online Marketing for SMB
Turning The Channel On
Albert Einstein
If at first an idea isn't absurd, there's no hope for it
Waiting to Get in the Pool?
You Have Lots of Options
Don’t Try to Do It All At
Once
Test Out The Water
Where do you start?
9
Guiding Steps for Online Marketing
Local Web Opportunities
Google www.Google.com/LocalBusinessCenter
YahooListings.Local.Yahoo.com
Bingwww.bing.com/local
Local Business Registration
Local Web Opportunities
Local Business Listing
Coupon
Local Web Opportunities
• Highly engaged
• Proximity is important
• Be Careful – people know when its you
Your Website
Ongoing Website Strategy
Build
1. Flexible Structure
2. Simple Design
3. Content Management System
Measure
1. Set Goals
2. Track Goals (Google Analytics is FREE!)
3. Review Goals
Improve
1. Improve Goals
2. Test Ideas
3. Constant Cycle
Email Marketing
Source: Datran Media 2009
Which advertising channels perform strongly for your company?
Email Marketing
• Suspects
• Prospects
• Customers
Might need your services
Looking for your services
Have used your services
Email Marketing
Source: SocialTwist’s Social Media Sharing Trends 2009
Social Marketing
Source: SocialTwist’s Social Media Sharing Trends 2009
Just Face It
Facebook URLs
www.facebook.com/linda.nawrocki
Who is advertising
on your wall?
Facebook Advertising
Remember
• Control Business Name
• Guard Private Information
• Business v. Private
Other Social Media
Traditional Blogging Micro Blogging
Other Social Media
Photography Sharing
Paid Search Marketing
Paid Search Marketing
Terms Monthly Searches Cost
body repair 301,000 $1.69
auto body repair 246,000 $1.90
collision repair 110,000 $1.93
collision auto repair 22,200 $2.13
auto dent repair 6,600 $1.92
Google www.Google.com/adwords
YahooSearchMarketing.Yahoo.com
BingAdvertising.Microsoft.com
Paid Search Platforms
34
Guiding Steps for Online Marketing
