ReachLocalConsumers to ClientsPaul Liascos, MD ReachLocal UK

The Local Business Challenge

“Am I converting enough leads into customers?”

“I don’t know what’s working for me, so I don’t know where to invest my money”

“Am I getting enough leads?”

YOUR OBJECTIVE:

CLIENTSSTART AS CONSUMERS

YOU WANT CLIENTS?

HOW DO CONSUMERS BECOME CLIENTS?

1

3

2

THERE ARE 3 STEPS:

Passively discovered a product or service via offline advertising, signage and word-of-mouth

Checked the Yellow Pages, printed reviews, in-store information and personal recommendations

Bought the product or service often after shopping prices or getting several estimates

Told a few people about your experience and checked the mail and newspapers for sales and offers

Discover businesses as we search, surf and socialize online

Seek information about businesses on their websites, blogs, search engines, review sites, local directories and social media

Book appointments and buy on or off-line

Share our purchase experience on directories, review sites and social media. ‘Like’ the business or subscribe to newsletters to get updates and offers.

Power to the People

Identify Your Leaks

when you stand out with good, timely follow-up

In Reality Leads leak out At each stage

Ideally All visitors become leads and all leads Become customers

Where Are You Losing Leads?

when you stand out with good, timely follow-up

Customers Buy from You

Consumers Discover Businesseswhen they search, surf, and socialise online

Visitors Contact a Businesswhen they are ready to buy, or impressed with elements on your website such as offers, guarantees, range etc

Leads Choosewhen you stand out with prompt & professional follow up and they feel they can trust you

Don’t Leak Visitors

Google My Business Pages

59% of consumers use Google every month, and to locate a good local business (31% every week)

Google Listings + Organic Search account for 58% of visits to local business websites

Account for 33% of visits to local business websites

Claim & Optimise Google My Business

Source: Search Market Share

Claim & Optimise Business Listings & Review Sites

Generic Sites 50%of business owners have seen wrong information, which causes consumer frustration, on their business listings.Source: Intelligent Positioning: Google Search, SEO and

Ecommerce Statistics 2014

Optimise Search Campaigns

IDENTIFY Local Search Terms

WRITE Better Paid Search Ads

LINK to Highly Relevant Landing Pages

REALLOCATE BUDGET based on which keywords get contacts

CONSIDER Enhanced Campaigns

Extensions for Location, Phone #, Website, Sitelinks, and Offers

  

  

  

  

  

of UK searchersDon’t scroll pastPage one of the Search results.Source: ConstantContact Survey SMBs

Don’t Leak Contacts

Harness Leads With a Beautiful Website

Optimised for organic and paid search

Calls-to-action and conversion paths on every page [phone, form, email]

Designed to engage and convert visitors into contacts

9234 2194

Example: Before

No Clear Call to action

No Phone # at the top right

No form

No Clear Value Proposition

Example: After

Clear Call to action

Phone # at the top right

Access to details about services offered

Clear Value Proposition

(02) 9345 2034

Website Must be Responsive

Of UK consumers called the business or service after a local search on mobile device.32%Source: Google Our Online Planet

(020) 9345 2034

Answer Your Phone

Follow up With New Contacts Within An Hour

50%of consumers will choose to do business with the company that calls them back first.Source: The Short Life of Online Sales LeadsHavard Business Review

Emailing a new contact within 20 minutes boosts conversion rates by 49%Source: Marketing Charts 2012

Don’t leak Leads

Collect Contact Information & Create Lead List

Make a Good Impression on Lead Follow-up

(02) 9531 8357

Increase conversions by when using follow-up emails.930% 

(020) 8104 2860

161 Hammersmith Road, London W6 8BS

Call: 020-3178-6956

Source:SocialMediaImpact.com

Nurture Leads That Aren’t yet Ready to Buy

Special offers to take next step

Send a few follow-up emails:• Why Your Business• Benefits of your products & services• Unique offerings

Businesses that nurture their leads see up to

45%More in ROI than those that don’t.10Source: MarketingSherpa

Listen to Calls to Coach & Improve Sales Skills

Track Customers’ Purchasing Paths & ROI

ReachEdge™: 3 Major Components

ReachEdge A integrated marketing system made up of a smart website, lead management software, and a mobile app that gets you more contacts and helps you turn them into customers.

Smart Website To get more leads from your traffic

Mobile AppSo you Never miss a lead and know your ROI.

Lead ManagementTo turn contacts and leads into customers.

ReachEdge™: 3 Major Components

Smart Website

• Modern clean design

• Responsive to device – mobile friendly!

• Compelling, simple proposition

• Clear call to action

• Tracks activity and conversion

• Easy to find contact information

More Leads

Lead Management

• Respond to calls and web forms as soon as you get them

• Nurture leads with emails and special offers

• Manage pipeline

• Train staff

• Resource management and planning

More Engagement

Mobile App & Reports

• Access your contacts and leads 24/7

• View performance metrics on visitors, contacts, leads, and customers

• Listen to calls and read each form and email – and reply directly from the app

• View prioritised lead list

• See results by marketing source so you know what works best

• See how well you are converting contacts into customers and revenue

More Results

The Local Business Challenge

“I am converting more leads into paying

customers”“I know which

marketing channels provide me the best

return”

“My lead volume has increased”

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