turning clicks into customers - digital kit...digital kit by lead clicks into customers digital kit...

Digital Kit by LEAD www.thelead.io

Turning Clicks into Customers

Digital Kit Training SeriesTurn Clicks into CustomersDigital Kit Training Series

Welcome to the get things done session.


What this training is about

• You are doing marketing. How to make it better?

• Improve conversion rate on your website.

• Use data to make smart marketing & business moves.

It’s a boring web analytics training.


Who is it for?

• You have a website, and don’t know what to do with it.

• You just started a website, yay!

• Ehh. I got a website and visitors. But no sales.

• You do E-commerce and wanna sell more.

It’s not for everyone, of course.. duh.


What we are going to do today.

1. Introduction (Introduce yourself)

2. Quick run of the digital landscape. Why you need a website.

3. Understanding web analytics for newbies. 4. Practical Web analytics and getting marketing insights.

5. Q&A and help session.


Introduce Yourself


Hey it’s Reuben Ch’ng• Head of Marketing at LEAD. • Owner & co-founder of Cat Studio. • Founder at Cat Insights Marketing Agency. • HRDF certified trainer. • Growth marketer & entrepreneur. • Music producer on the side.


You should have a website today.

• What if Facebook decides to shut you down?

• Facebook collects all your data & you’re OK

with that?

• Do you trust companies who do not have a

website?

Having just a social media page isn’t enough.


Humans are extremely perceptual creatures.

And the most powerful sense is?


What’s your company USP? And what makes you so different than others?


Why is toothpaste made with stripes?

Blue one contains ingredients to keep your teeth clean.

White one helps whiten your teeth.


So, when it comes to your site.Dude, where’s your website. I want to see it!


In fact, majority of our sales come through our site.


So you can track your users.One of the best reasons to have a website, today?


Introducing Google AnalyticsThe only tool you need for web analytics.


How to install Google Analytics?Let’s go practical.

1. Set-up Google Analytics. 2. Get your tracking info or javascript

tag. 3. Paste it in your site.


Reuben.. I don’t have a site yet. :( :( :(That’s OK. You can start by accessing the Google Merchandise Store.

https://support.google.com/analytics/answer/6367342?hl=en https://analytics.google.com/analytics/web/demoAccount

https://support.google.com/analytics/answer/6367342?hl=en


So how does Google Analytics track data?Done by inserting a Javascript tag into the browser.

Other terminologies for ‘Javascript Tags’: • Pixel • Web beacon • tracking pixel, • 1x1 gif • Cookie


Not your physical cookie, but small files which are stored in your browser.

Cookies do not store data from the previous website visited.


So how does GA tracking work?

<javascript>

</javascript>

When visitor visits your website, a GA cookie is stored in their browser.

The next time they visit. The code checks for the cookie, determining if they are a

new or returning user.


So this are in fact browsers visiting your website.


4 Things To Check on Web AnalyticsDo this right after the webinar.

1. Is there increase of traffic? What caused them? 2. Which traffic source contributed towards a sale or goal? 3. What keywords was searched to get into your site? 4. What is my customer journey like?


1. Is there an increase of traffic for your site?During the MCO? What happened?


Tracking the source/mediumSource: Origin of your traff ic. (Google, Gmail, entrepreneur.com) Medium: Category of the source. (Organic, CPC, banner click)

• Organic search – Google search, Bing, Yahoo, Baidu, etc.

• Social – Facebook, LinkedIn, Yahoo, etc.

• Direct – Typing URL directly on URL bar, click from bookmark, click from PDF

• Referral – Traff ic from referring website, platform

• Paid Search – Traff ic from paid search campaigns.

• Display – Traff ic from display ad campaigns.

http://entrepreneur.com


Using the Campaign URL Builderhttps://ga-dev-tools.appspot.com/campaign-url-builder/

https://ga-dev-tools.appspot.com/campaign-url-builder/


Ok question. Where is your best traffic source?


Sure you are not guessing?


2. Which traffic source contributed to a sale?Can we leverage on it?


To set up E-commerce data – you need to be able to code. If you use shopping carts like Woocommerce, there are plugins.

Or on a basic level - set up Goals.


Goal is every action we define and based on how we evaluate the website’s performance.

What are goals?

• Sent contact form • Downloaded price list • New registration • Read article fully • Purchased • Made a conversion • Subscribed to a newsletter


When users purchased something or sent a contact form.

Destination goal

Fill up form and make payment. Lands on thank-you page


Let’s do a simple goal tracking set up in Google Analytics.

Setting up simple contact form goal

https://theamrap.com/thank-you/Redirects to:Contact us page (Lead page)


3. Find out what keywords users searched on Google to find you. How are you ranked? Do you spot any potentials?


You must first set up Google Search Console. Then link to your Google Analytics account.


4. What is your customer journey like?Setting up User Explorer report


OK. Let me test you now.Let’s find out a few things from Google Analytics.


Question 1: On Google Merchandise store, which traff ic source contributed the most sales?


Question 2: Who purchased more? Male or female?


Question 3: Where did sales happen? Mobile or desktop?


Bonus time…Reuben always got you covered with bonuses.


Thank you. Time for discussion! Recordings will be uploaded to DigitalKit.org

Digital Kit Training SeriesHow to Turn Clicks into Customers

Become super pro at Google Analytics & convert more sales. https://thelead.io/google-analytics-primer

I hold nothing back in the course! And made it

easy to follow.

http://DigitalKit.org

https://thelead.io/google-analytics-primer

turning clicks into customers - digital kit...digital kit by lead clicks into customers digital kit...

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