turn your employees expertise into thought leadership webinar

COPYRIGHT 2013 WEBATTRACT Copyright© 2013 Mitchell Levy , All Rights Reserved.

Mike Agron

CEO

Executive Webinar Producer

WebAttract, LLC

[email protected]

@WebinarReady

Mitchell Levy

CEO

Thought Leadership Architect

THiNKaha®

[email protected]

@HappyAbout

Turn Your Employees’ Expertise Into Thought Leadership How to nurture thought leaders inside your company to attract prospects

Tuesday , December 17, 2013

http://www.webattract.com/

mailto:[email protected]


Who’s In the Audience?

68% B2B

13% B2C

19% Other

A diverse audience of over 300 professionals representing the following Industry distribution:


Mitchell Levy

CEO


THiNKaha®

[email protected]

@HappyAbout

Mitchell Levy



Corporate Ran Sun’s Supply Chain e-Commerce ($3.5B)

E-Commerce Guru Consulted 100’s of corporations, touched tens of thousands of people

Publisher / Coach / Mentor Published over 225 books under multiple brands Helped create numerous experts

Thought Leader Architect Turning employee experts into recognized thought leaders

Mitchell Levy’s Background


What is thought leadership and why is it vital to your survival?

The four core components of employee thought leadership

How to capitalize on the thought leadership funnel

Topics

Jump starting and activating your employees’ influence today

Lessons learned and your turn – Ask the Experts Panel


What Percent of Your Employees are Thought Leaders Today?

• 0%

• 1%

• 2-5%

• 6-25%

• 26% +

Poll #1


What is thought leadership and why is it vital to your survival?


Who Is A Thought Leader? (Mitchell Levy’s Definition)

Others RECOGNIZE you as an EXPERT in your space and seek out your help

You are a KEY “GO-TO” person


Who Is A Thought Leader? (Mitchell Levy’s Definition)

How MANY employees are thought leaders?

At Least 60%


What Makes a Thought Leader?

Unknown

Evangelist “Waiting for great content”

Au

die

nc

e

Content

Thought Leader

Expert “Waiting to be discovered”


Why are Thought Leaders Vital to Your Survival?

75% of B2B do online research first

In residential real estate, it’s 90%!


Four Legged Stool of Thought Leadership

Books, Webinars, Seminars, White Papers

Employee Engagement

& Activism

Educational & Fun Social Media -Traditional -Experimental


The four core components of employee thought leadership


is for Healthy Following

is for Exceptional Execution

is for Leadership

is for Proven Platform

To Transform from Employee Expert to Thought Leader You Need HELP


= Healthy Following

Sought out experts with a following


= Exceptional Execution

Execute Well when Speaking and Writing

Deliver on your promises to show benefits of your brand

Marcus Sheridan, Owner of River Pools


= Leadership

Grow your Brand then Share the Wisdom with Others

Author books, blogs, webinars, social media, TV, radio

Jill Rowley, Social Selling Evangelist at Oracle


= Proven Platform

Use a Robust Platform to Share your Thought Leadership

Stoke the fire to grow your network of followers


How to capitalize on the thought leadership funnel


Aware

Engaged

Future Advocate

Thought Leader Funnel

Advocate


Aware

Engaged

Future Advocate

Advocate




Aware (Curious: Social Media, Blogs, TV, Print, etc.)

Engaged (Attends Webinars, Talks, Reads Content, etc.)

Future Advocate (Seeks out Your Content)

Advocate (May Have Purchased, Positive Reviews, Endorsements, Referrals)

1 to Many

1 to Many

1 to 1

Many to Many


Jump starting and activating your employees’ influence today


Define Your Target Market Who is in your market?

What services can you deliver?

Three Things to Start Your Journey Today


Befriend Other Thought Leaders

Share their thought leadership

Comment on their blogs

Re-tweet their tweets

Build your Klout Score



Execute Your Thought Leadership Plan

Set up Media Engagements

Write / Crowdsource books

Allocate time each day for key folks



Turn Your Employees’ Expertise Into Thought Leadership to Attract More

Prospects (aka Future Advocates)


1. Sales process invisible to sales and organization

2. Social selling is the new norm

3. Help employees become thought leaders to win

4. Define the narrow "space" of the thought leader

5. Every employee needs to be an evangelist

6. Be nice to everyone - perhaps your next advocate

6 Lessons Learned


What Percent of Your Employees Will Be Thought Leaders Tomorrow?

• 0%

• 1%

• 2-5%

• 6-25%

• 26% +

Poll #2


To Continue the Conversation

Mitchell Levy

CEO


THiNKaha®

[email protected]

@HappyAbout

THiNKaha App

http://bit.ly/t-l-b-p









turn your employees expertise into thought leadership webinar

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