turn to datadriven: the first 6 months
TRANSCRIPT
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• Low cost on demand transports
• Mainly to and from airports
• Two-sided marketplace
• Secret sauce: packaging + smart routing + risk management
!
Comfort of a taxi for the price of a bus.
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Goal: can reconstruct every touchpoint and context (internal and external)
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Invest in robust ETL
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Quick wins buy <3
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Quick wins
• Find something that is loosing money
• Find a conversion optimization
!
Quick wins should be obvious in hind site (and yet nobody thought of them until you came along)
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From reports to real-time thinking support:
• 2 min
• 20 min
• fail
• project
Minimize analysis friction
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Analyse analysing
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⥁Experiment!life-cycle
learn
buildmeasure
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Measure once, question twice
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Experiment tracking
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There is no such thing as a
throwaway• Reusability
• Audit trail
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Have means to quickly and frictionlessly share analysis (and keep it up to date).
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KPIs
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With 100 KPIs, none is key — FOCUS!
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One KPI, many metrics
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21
Anscombe's quartet
!
• same mean • same variance • same correlation • same linear regression line
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Think in distributions, not numbers
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Your metrics capture external relations
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Becoming data-driven: a quick checklist
✓ Invest in data gathering
✓ Find quick wins
✓ Be methodological
✓ Focus on one KPI at a time, but change often
✓ Beware of dead salmons