turn that frown upside down: crafting a successful design from an unfortunate logo
DESCRIPTION
How to create Successful Designs from Ugly/Awkward/Unfortunate logos.TRANSCRIPT
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HELLO.I’M ELLIOTTINTERACTIVE DESIGNER
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TURN THAT FROWNUPSIDE DOWN.CRAFTING A SUCCESSFUL DESIGNFROM AN UNFORTUNATE LOGO
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Scenario(LET’S GO ON A TRIP
TO THE LAND OF MAKE-BELIEVE).
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This is the new
client logo. I’m so sorry.
See what you can do.
Thanks!!
I I
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3 responses
1. Ask the Client for permission to modify the existing logo.
2. Dissect the logo and use selective elements as inspiration for the overall design.
3. Make it work.
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1. Ask the Client for permission to modify the existing logo.
KEEP THECROWN
REFINE THELOGOTYPE
INTRODUCECOLOR
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• symmetry + balance
• rich motifs + style
• colors
• overall feel
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2. Dissect the logo and use selective elements as inspiration for the design
CURVES
COLORS
DIMENSION
TYPOGRAPHY
LIGHTING“FOUNTAIN”LITERAL
(AND COLOR BLOCKS)
REFLECTION
WATER
CROSS “T”
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• colors
• curves
• lighting
• “fountain”
• water
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3. Make it work
AWKWARDLOGOMARKHEIGHT NO
HORIZONTALOPTION
STUPIDSIMPLE
GOOD LOGOTYPE
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• simple
• friendly
• curve
• color
• type
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BEST OF LUCKOUT THERE.THANKS FOR LISTENING