tuning in to tumblr don't sleep on this social powerhouse by kevin shively
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From the SMX Social Media Marketing Conference in Las Vegas, Nevada, November 18-20, 2014. SESSION: Tuning In To Tumblr. PRESENTATION: Tuning In To Tumblr: Don't Sleep On This Social Powerhouse - Given by Kevin Shively, @KevinSaysThings of @SimplyMeasured. #SMX #22A3TRANSCRIPT
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Tuning Into Tumblr: Don’t Sleep on This Social Powerhouse
Kevin Shively Sr. Content Marketing Manager Simply Measured @kevinsaysthings
#SMX #22A3
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© 2014 Simply Measured, Inc
Agenda
#SMX #22A3 @KevinSaysThings
1. A Quick History of Tumblr 2. What Tumblr Looks Like Today 3. Why Marketers Should Care About Tumblr 4. How Tumblr Enables Marketers 5. 10 Tips and Tricks for Using Tumblr 6. Q&A
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Tumblr founded by David Karp in 2007.
Tumblr launches first major ad campaign with Adidas in 2012.
Tumblr acquires TumblereZe and launches first iPhone app in 2009.
A\er two weeks, Tumblr has 75,000 ac]ve users.
Tumblr reaches 1 billion posts in 2010.
Yahoo acquires Tumblr for $1.1 billion in 2013.
a short history of
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Tumblr Today • 209.9 million blogs • 95.3 billion posts • Ads are part of the Yahoo adver]sing network • Just launched video ads • Expected to generate over $100M in 2015
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© 2014 Simply Measured, Inc #SMX #22A3 @KevinSaysThings
As a marketer, why do I care about Tumblr?
“As a crea;ve canvas, Tumblr empowers brands to tell their story unconstrained by text or
cookie-‐cuFer pages.”
-‐Marissa Mayer, CEO of Yahoo
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© 2014 Simply Measured, Inc
As a marketer, why do I care about Tumblr?
#SMX #22A3 @KevinSaysThings
More than 75% of Tumblr users are under 34. Desktop usage accounts for 54% of Tumblr usage.
-‐ Business Insider
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© 2014 Simply Measured, Inc
As a marketer, why do I care about Tumblr?
#SMX #22A3 @KevinSaysThings
Tumblr users spend 14 minutes on the network per visit, longer than any other major social network in the U.S. • A mul]-‐media experience • Entertainment & Expression • Crea]ve Content
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“It's something to do before checking your email, it's a chance to go and see stuff you enjoy, let's you escape from the real world.”
-‐ David Karp, Founder and CEO of Tumblr
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© 2014 Simply Measured, Inc
As a marketer, why do I care about Tumblr?
#SMX #22A3 @KevinSaysThings
Longevity
A Q3 2013 study of the Interbrand 100 companies using Tumblr found that posts have a longer shelf-‐life than other networks. 29% of reblogs took place on posts that were more than 30 days old.
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Longevity Case Study: Sprite
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Longevity Case Study: Sprite
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© 2014 Simply Measured, Inc
As a marketer, why do I care about Tumblr?
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Because Tumblr users love brands…if they’re crea]ve.
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“The average post on Tumblr gets reblogged about 14 Cmes. The average sponsored post on Tumblr gets reblogged 10,000 Cmes. ”
-‐ Marissa Mayer, CEO of Yahoo
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© 2014 Simply Measured, Inc
As a marketer, why do I care about Tumblr?
Tumblr users are recepCve to authenCc branded content.
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“Brands have been telling their stories and creaCng content forever. They are among the world's best creators, they have the best stories, they inspire people to be customers, they talk about their product, and their heritage.”
-‐ Lee Brown, Global Head of Brand Partnerships at Tumblr
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© 2014 Simply Measured, Inc
How Does Tumblr Enable Brand Marketers?
#SMX #22A3 @KevinSaysThings
Share anything:
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© 2014 Simply Measured, Inc
How Does Tumblr Enable Brand Marketers?
Choose Your Style: Tumblr offers hundreds of out of the box themes.
Or you can build your own completely from scratch.
#SMX #22A3 @KevinSaysThings
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© 2014 Simply Measured, Inc
How Does Tumblr Enable Brand Marketers?
#SMX #22A3 @KevinSaysThings
Use It Anywhere: Post from the web, mobile, or email. Simple Features: The interface allows quick access.
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10 Tips and Tricks for
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© 2014 Simply Measured, Inc
1. Be Crea]ve
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© 2014 Simply Measured, Inc
2. Know Your Audience
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© 2014 Simply Measured, Inc
3. Use the Tools
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marketr.tumblr.com
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© 2014 Simply Measured, Inc
4. Learn From Experts
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5. Enable Discovery
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6. Don’t Sell!
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7. Focus on Amplifica]on
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8. Take Risks
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9. Be Consistent With Your Brand
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10. Leverage Your Audiences on Other Networks
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Thank you!