tumblr social media week sp 2012
DESCRIPTION
My presentation this year at the February SMW in São Paulo, Brazil.TRANSCRIPT
Thursday, February 16, 12
1. O Tumblr no Mundo2. O Que é o Tumblr?3. Nossa Comunidade4. O Tumblr e as Marcas5. Nossa Comunidade Offline6. O Tumblr em 2012
Thursday, February 16, 12
O Tumblr no Mundo
Thursday, February 16, 12
Destribuição GeográficaEstados Unidos Brasil
Reino Unido
Canada
Australia
Total15 bilhões de visitas / mês
Outros
Source: Quantcast
Thursday, February 16, 12
Visitas mensais
Em Junho de 2010 o Brasil gerava 313 milhões de page views por mês.
Hoje, o Brasil gera mais de 2 bilhões de visitas (no total são 15 bilhões / mês).
13% de todo tráfico ao Tumblr vem do Brasil.
Source: Quantcast
Maio 2009
Janeiro 2012
Thursday, February 16, 12
Densidade de BlogsHouve um crescimento de 680% de blogs no Brasil no último ano.
Nos EUA, o crescimento foi de 280%.
Thursday, February 16, 12
Distribuição Geográfica
35-4923%
50+13%
13-1718%
46%18-3454%
Female46%Male
Source: Quantcast
Thursday, February 16, 12
Minutos por visita
4Millhões+
8Millhões+
7Millhões+
blogs no Tumblr(40 milhões total)
visitantes unicos / mês (120 milhões total)
novos posts / dia (56 milhões total)
Source: Quantcast, Google Analytics
(23 minutos total)32Thursday, February 16, 12
O Que é o Tumblr?
Thursday, February 16, 12
Thursday, February 16, 12
Thursday, February 16, 12
Uma rede de pessoas encontrando e compartilhando coisas legais.
Thursday, February 16, 12
Publique O Que Quiser.
Text Images Quotes Links Chats Audio Video
Thursday, February 16, 12
Por fora, um blog.
http://ginafrombrazil.tumblr.com
Thursday, February 16, 12
Por dentro, uma rede.
http://ginafrombrazil.tumblr.com
Thursday, February 16, 12
http://tumblr.com/spotlight
http://tumblr.com/explore
Descubra coisas novas.
Thursday, February 16, 12
Customize tudo.
Thursday, February 16, 12
Customize tudo.http://http://www.tumblr.com/customize
Thursday, February 16, 12
unikus reblogged your photo post: “Rainborough II” by
hifry liked your photo post: “Rainborough II” by Aakash
haleysblueeyes reblogged your photo post: “Rainborough
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willmk reblogged your photo post: “Rainborough II” by
titus-andonicus reblogged your photo post: “Rainborou
kelsowelso reblogged your photo post: “Rainborough II”
hyped-up-teacup reblogged your photo post: “Rainb
sinbandera reblogged your photo post: “Rainborough II”
sinbandera liked your photo post: “Rainborough II”
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feelthebassinyourheart liked your photo post: “Rain
unikus reblogged your photo post: “Rainborough II”
Seja Ouvido.18,367 notes
Thursday, February 16, 12
http://http://newyork.neighborhoodr.com
Seja Descoberto.
Thursday, February 16, 12
O Que Estão Dizendo Por Aí
Tumblr Makes Blogging Blissfully Easy
Marketers trying to keep pace with Twitter and Facebook may want to check out another emerging social media platform: Tumblr.
Tumblr—which is beloved by its users for its clean interface, ease of use and community.
CEO Spotlight: Tumbling is a fast form of blogging, and it's catching on.
It's blogging, the way blogging was meant to be.
Weblogs? Been there, done that. Facebook? It's full of kids. Twitter? That's so 2006, darling. No, the smart thing to be doing online these days is tumblelogging, which is to weblogs what text messages are to email - short, to the point, and direct.
Collect Every Moment Wherever You Go. Browsing through various tumblelogs is like sifting through the Lost and Found Department of the entire Internet. It's a beautiful mix of everything and anything, from the shocking to the spectacular.
Thursday, February 16, 12
Nossa Comunidade
Thursday, February 16, 12
http://prettycolors.tumblr.com/archive
Pretty Colors
Thursday, February 16, 12
Garfield Minus Garfieldhttp://garfieldminusgarfield.net
Thursday, February 16, 12
Asleep On The Subwayhttp://asleeponthesubway.tumblr.com/
Thursday, February 16, 12
Fuck Yeah Ryan Goslinghttp://fuckyeahryangosling.tumblr.com
Thursday, February 16, 12
Sad Keanuhttp://http://sadkeanu.tumblr.com/
Thursday, February 16, 12
Eat Sleep Drawhttp:///eatsleepdraw.com
Thursday, February 16, 12
Neighborhoodr!http://http://newyork.neighborhoodr.com
Thursday, February 16, 12
From Me To You
Thursday, February 16, 12
Photosets
Thursday, February 16, 12
Fica Vai Ter Bolo
Thursday, February 16, 12
Humor em Gráficohttp://humoremgrafico.tumblr.com///
Thursday, February 16, 12
Exalta Tumblrhttp://exaltatumblr.tumblr.com////
Thursday, February 16, 12
Ego Estagiáriohttp://www.egoestagiario.com/
Thursday, February 16, 12
Sei Lá Como Escreve
http://www.egoestagiario.com/
Thursday, February 16, 12
O Tumblr e as Marcas
Thursday, February 16, 12
Barack Obamahttp://http://barackobama.tumblr.com
Thursday, February 16, 12
Beyoncéhttp://http://helloblueivycarter.tumblr.com
Thursday, February 16, 12
http://coca-cola.tumblr.com//
Coca-Cola
Thursday, February 16, 12
Ann Taylor
Thursday, February 16, 12
http://artshesaid.com/
Ann Taylor http://artshesaid.com/
Thursday, February 16, 12
http://artshesaid.com/
Ann Taylor http://artshesaid.com/
Thursday, February 16, 12
http:///oscarprgirl.tumblr.com/
Oscar PR Girl
Thursday, February 16, 12
http://coca-cola.tumblr.com//
The Guardian
Thursday, February 16, 12
E ainda...
Thursday, February 16, 12
Nossa Comunidade
Offline
Thursday, February 16, 12
Curitiba:Tumblr Meetup 2011
Thursday, February 16, 12
O Tumblr em 2012
Thursday, February 16, 12
