tumblr q4 2013
DESCRIPTION
Tumblr Q4 2013TRANSCRIPT
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Tumblr enables you to create and tell extraordinary stories to a passionate,
highly-engaged audience.
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Complete creative control of the open web
A massive, engaged audience
What makes Tumblr unique?
Website Social Network
We’re the best of both worlds. Create something that truly reflects your brand vision while tapping into a community
of users from all over the world.
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Not limited to a single media type. No design restrictions.
No character limits.
Other networks
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Tumblr gives you a blank canvas to create and tell your brand story through text, pictures, animation, music, video, and more.
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One post. Multiple touchpoints.Posts are published to your blog and to your followers' dashboards.
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Custom URL
blog.dennys.com
SEO Optimized Engaged Network
Your blog is better than a profile or fan page.
Mobile OptimizedAnalytics
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The DashboardA personally-curated feed of things users love from blogs they follow, updated in real-time. Your posts are published to both your blog and
your followers' dashboards.
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Sources: comScore, Q4 2013. Tumblr Internal Metrics, Q4 2013.
80M+Posts per day
16Minutes spent per session. #1 in the top 100 properties on comScore
+
169MMonthly global uniques
+
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50%Female
50%Male
55+15%
35-5429%
18-3441%
13-1715%
Sources: comScore, Q4 2013.
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Engagement on Tumblr
Build a following. Create stuff they’ll love. Watch your content travel.
Content is the language of Tumblr and our engagement tools make it easy to facilitate conversation. Watch your content get
endorsed through Hearts and Reblogs.
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Reblogs give your stories visibility and longevity.When users reblog your content, your stories get amplified across
the network and earn impression over time.
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When a user reblogs your content...
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it shows up on their blog, which protects your brand identity.
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Reblogs also appear on followers’ dashboards...
→
which can then lead to discovery of new blogs and content.
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Make Tumblr your content hub.We’re friendly. Push and pull content easily from
different platforms and networks.
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#1 in engagement among all comScore properties
Users Tumblr
16
10
4
3
Average # of Minutes Per Session
Sources: comScore, Q4 2013.
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How are brands telling stories on Tumblr?
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Community-driven
disneyparksphotoproject.tumblr.com
The Looking Glass
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samsungcamera.tumblr.com
Samsung Camera
Community-driven
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capitolcouture.pn
The Hunger Games Capitol Couture
Immersive (in-world)
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mrwolfdog.com
Old Spice Mr. Wolfdog
Immersive (in-world)
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alansfacebook.tumblr.com
The Hangover III Alan’sFaceBook
Immersive (in-world)
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http://andisbetter.tumblr.com/
Ford And is Better
Inspiration & Lifestyle
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eatdrinkthinkgo.tumblr.com
Hyatt Eat Drink Think Go
Inspiration & Lifestyle
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nowyourecooking.tumblr.com
Now You’re Cooking
Inspiration & Lifestyle
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targetstyle.tumblr.com
Target on the dot.
Commerce-Driven
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How can you promote your stories on Tumblr?
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Sponsored Posts The post is the ad unit.
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RadarWith 120M daily impressions, this highly visible and coveted spot on the Dashboard drives huge increases in blog traffic and engagement.
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Sponsored WebReach an audience beyond your core followers and engage with the larger Tumblr community through the Dashboard.
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MobileLeverage the immersive power of mobile and reach a huge and growing audience in a highly-coveted target demographic through posts delivered to the mobile Dashboard.
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SpotlightA directory of handpicked blogs from throughout the community. It’s the place to be found and followed on Tumblr.
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Measure
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Tumblr AnalyticsSponsor Analytics lets brands visualize key metrics that help improve their content strategy and generate higher engagement. You can see paid and earned impressions from the Dashboard, mobile apps, and web-facing blogs, as well as engagement (notes and clicks), audience growth, and the performance of your competitors.!!!
Only available to advertisers on Tumblr!!
Specific dates can be set to track individual campaigns!!
All Data is Exportable to CSV!!
!
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Union Metrics is built on the full-fidelity Tumblr firehose of data. The data is licensed from Gnip and includes more than 100 million public data events per day from Tumblr including all posts and Notes. The tool also provides keyword-based data to gauge the behavior of the whole Tumblr audience around specific topics.!!!
Identify influencers and brand advocates!!
Analyze content effectiveness!!
Analyze tagging strategy!!
Competitive benchmarks!!!!!