tumblr-mmr client brief

8/9/2019 Tumblr-MMR Client Brief

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Company Background

Established in 2007 by David Karp It is a blogging website.

The concept of Tu blr lets you e!ortlesslyshare anything" It has #2 language versions $sed via obile phone% &'% i&ad and tablet.

http())www.tu blr.co )abou
http://mashable.com/2009/06/29/posterous-vs-tumblr/http://mashable.com/2009/06/29/posterous-vs-tumblr/


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*hat Tu blr o!ers+

,b-ectives

Orwherever you

are

Tumblr

is the best sitefor free

BLOGGINGwhich also lets you

e!ortlesslySHAR

pho toe!

"uo#e!

mu!$c

%$deo

&roml$nk!

browser'C

artphone

http())www.tu blr.co )abo
http://www.tumblr.com/abouthttp://www.tumblr.com/abouthttp://www.tumblr.com/about


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/ou can lin Tu blr to others social networ s or blogs


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ecurity and &rivacy


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'r$vacy -

afe ode browsing

&ost sharing

1uestions

eplies

&assword protected blogs

Infor ation sharing by

re3uest or consent

Secur$#y -

#4 to -oin

Third &arty services

$serna e

&assword

5loc users Delete account

0h##p122www/#umblr/com2blog2!hradhamahna2!e##$ng! 3

0h##p!122www/#umblr/com2!e##$ng!2 accoun# 30h##p!122www/#umblr/com2!e##$ng!2da!hboard3
http://www.tumblr.com/blog/shradhamahna/settingshttps://www.tumblr.com/settings/accounthttps://www.tumblr.com/settings/accounthttps://www.tumblr.com/settings/accounthttps://www.tumblr.com/settings/accounthttps://www.tumblr.com/settings/accounthttp://www.tumblr.com/blog/shradhamahna/settings


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6ar eting strategy Target ar et&ositioning

TrendsDe ographic6ar eting plan

inancials


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6ar etin

g 6ar et&osition


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6ar et Trends

8http())www.3uantcast.co )tu blr.co +country9:;,5


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$ ar et


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Acce!!$b$l$#y and'opular$#y

Ba!ed on a comb$na#$on o& averageda$ly v$!$#or! and page v$ew!-

'h$l$pp$ne!#2th ost popular site.

4SA

20th ost popular site.

4n$#ed 5$ngdom and Canada2#st ost popular site.


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Sou#h A&r$ca40th ost popular site.

Sweden44rd ost popular site.

Saud$ Arab$a4>th ost popular site.

Turkey-4?th ost popular site.

S$ngapore

2>th ost popular site.

)rance. Bra($l. andSpa$n

2?th ost popular site.

Ne#herland! andBelg$um

2@th ost popular site.

Au!#ral$a

2Ath ost popular site.


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6e*$co4@th ost popular site.

Ind$a and 'ak$!#anB0th ost popular site.

Indone!$aB4rd ost popular site.

Germany andTha$land

B7th ost popular site.

6alay!$a

BAth ost popular site.

I#aly?4rd ost popular site.

7apan@4rd ost popular site.

Sou#h 5orea#0Ath ost popular site.

Ru!!$a#47th ost popular site.

Ch$na4?4rd ost popular site.

8http())www.appappeal.co ) aps)tu blr=


17/348http())big.onvab.co )20##)##)tu blrCgrowthCstatisticsCtrendsCusers.ht l=


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6ar eting &lanor itself% e ecute the

i prove plan(--Launch #he phone app. make u!ermanage blog ea!$er/-- Add v$deo game. a##rac# moreu!er!

-- -Add! 8Ad!9


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6ar eting &lan


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Tumblr $! u!ed by 6ed$a and Brand

http())tu blr.elle.co )
http://tumblr.elle.com/http://tumblr.elle.com/


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http())topshop.tu blr.co )
http://topshop.tumblr.com/http://topshop.tumblr.com/


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I < 'I


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Tumblr9! d$rec#compe#$#or!

%S


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'o!#erou!

Established in anrancisco

6obile blogging It wor s li e an eC ail 'an upload photo and

te thttp())www.yottaa.co )blog)bid)2#>BA7)TheC*ebC&erfor anceCI pactCTu blrC;eavesC'o petitionCinCtheCDusthttp())www.nyti es.co )e ternal)readwriteweb)20#0)0A)#7)#7readwritewebCtu blrCleavesCposterousCinCtheCdustCB>>4?.ht l+scp9#Hs39tu blrHst9cse
http://www.yottaa.com/blog/bid/215497/The-Web-Performance-Impact-Tumblr-Leaves-Competition-in-the-Dusthttp://www.yottaa.com/blog/bid/215497/The-Web-Performance-Impact-Tumblr-Leaves-Competition-in-the-Dusthttp://www.yottaa.com/blog/bid/215497/The-Web-Performance-Impact-Tumblr-Leaves-Competition-in-the-Dusthttp://www.nytimes.com/external/readwriteweb/2010/09/17/17readwriteweb-tumblr-leaves-posterous-in-the-dust-45536.html?scp=1&sq=tumblr&st=csehttp://www.nytimes.com/external/readwriteweb/2010/09/17/17readwriteweb-tumblr-leaves-posterous-in-the-dust-45536.html?scp=1&sq=tumblr&st=csehttp://www.nytimes.com/external/readwriteweb/2010/09/17/17readwriteweb-tumblr-leaves-posterous-in-the-dust-45536.html?scp=1&sq=tumblr&st=csehttp://www.nytimes.com/external/readwriteweb/2010/09/17/17readwriteweb-tumblr-leaves-posterous-in-the-dust-45536.html?scp=1&sq=tumblr&st=csehttp://www.nytimes.com/external/readwriteweb/2010/09/17/17readwriteweb-tumblr-leaves-posterous-in-the-dust-45536.html?scp=1&sq=tumblr&st=csehttp://www.nytimes.com/external/readwriteweb/2010/09/17/17readwriteweb-tumblr-leaves-posterous-in-the-dust-45536.html?scp=1&sq=tumblr&st=csehttp://www.yottaa.com/blog/bid/215497/The-Web-Performance-Impact-Tumblr-Leaves-Competition-in-the-Dusthttp://www.yottaa.com/blog/bid/215497/The-Web-Performance-Impact-Tumblr-Leaves-Competition-in-the-Dust


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*ordpress

;aunched in 2004 $ses for posting anytopics


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Blogger


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Indirect co petitors

aceboo:oogleJ

ype /ahoo essenger< aFon essenger:tal


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,ur issues

*e need to now why ourco petitors 8direct and indirect=are still preferred over us.

*e need to gain so e insightregarding our slow pace ofbusiness growth


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esearch ,b-ective To discover the factors that deter inean individual s preferred choice ofsocial networ )blog

To Gnd out people s perceptions and

level of awareness about Tu blr 8thebrand= To investigate the ele ents)tools 8ofsocial networ ing)blogs= that are ostused)preferred by consu ers

To Gnd out the ele ents of blogs andsocial networ s that consu ers

disli e) would li e to have or be


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eferences'o pany bac groundhttp())www.tu blr.co )aboutDirect 'o petitors

http())www.nyti es.co )e ternal)readwriteweb)20#0)0A)#7)#7readwritewebCtu blrCleavesCposterousCinCtheCdustCB>>4?.ht l+scp9#Hs39tu blrHst9cshttp())www.yottaa.co )blog)bid)2#>BA7)TheC*ebC&erfor anceCI pactCTu blrC;eavesC'o petitionCinCtheCDusthttp())edition.cnn.co )20#2)0@)24)tech)socialC edia)twitterCtu blr)inde .ht
http://www.tumblr.com/abouthttp://www.nytimes.com/external/readwriteweb/2010/09/17/17readwriteweb-tumblr-leaves-posterous-in-the-dust-45536.html?scp=1&sq=tumblr&st=csehttp://www.nytimes.com/external/readwriteweb/2010/09/17/17readwriteweb-tumblr-leaves-posterous-in-the-dust-45536.html?scp=1&sq=tumblr&st=csehttp://www.nytimes.com/external/readwriteweb/2010/09/17/17readwriteweb-tumblr-leaves-posterous-in-the-dust-45536.html?scp=1&sq=tumblr&st=csehttp://www.nytimes.com/external/readwriteweb/2010/09/17/17readwriteweb-tumblr-leaves-posterous-in-the-dust-45536.html?scp=1&sq=tumblr&st=csehttp://www.yottaa.com/blog/bid/215497/The-Web-Performance-Impact-Tumblr-Leaves-Competition-in-the-Dusthttp://www.yottaa.com/blog/bid/215497/The-Web-Performance-Impact-Tumblr-Leaves-Competition-in-the-Dusthttp://www.yottaa.com/blog/bid/215497/The-Web-Performance-Impact-Tumblr-Leaves-Competition-in-the-Dusthttp://edition.cnn.com/2012/08/23/tech/social-media/twitter-tumblr/index.htmlhttp://edition.cnn.com/2012/08/23/tech/social-media/twitter-tumblr/index.htmlhttp://edition.cnn.com/2012/08/23/tech/social-media/twitter-tumblr/index.htmlhttp://edition.cnn.com/2012/08/23/tech/social-media/twitter-tumblr/index.htmlhttp://www.yottaa.com/blog/bid/215497/The-Web-Performance-Impact-Tumblr-Leaves-Competition-in-the-Dusthttp://www.yottaa.com/blog/bid/215497/The-Web-Performance-Impact-Tumblr-Leaves-Competition-in-the-Dusthttp://www.yottaa.com/blog/bid/215497/The-Web-Performance-Impact-Tumblr-Leaves-Competition-in-the-Dusthttp://www.nytimes.com/external/readwriteweb/2010/09/17/17readwriteweb-tumblr-leaves-posterous-in-the-dust-45536.html?scp=1&sq=tumblr&st=csehttp://www.nytimes.com/external/readwriteweb/2010/09/17/17readwriteweb-tumblr-leaves-posterous-in-the-dust-45536.html?scp=1&sq=tumblr&st=csehttp://www.nytimes.com/external/readwriteweb/2010/09/17/17readwriteweb-tumblr-leaves-posterous-in-the-dust-45536.html?scp=1&sq=tumblr&st=csehttp://www.nytimes.com/external/readwriteweb/2010/09/17/17readwriteweb-tumblr-leaves-posterous-in-the-dust-45536.html?scp=1&sq=tumblr&st=csehttp://www.tumblr.com/about


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6ar eting Environ ent

http())www.3uantcast.co )tu blr.co +country9:;,5)02)tu blrCaddsCads) http()) ashable.co )20#2)0?)#>)tu blrClaunchingC

iphoneCapp) http()) ashable.co )20#2)02)22) apstalgiaCvideoCga eC aps) http())big.onvab.co )20##)##)tu blrCgrowthCstatisticsCtrendsCusers.ht l

h##p122www/#umblr/com2blog2!hradhamahna2!e##$ng!h##p!122www/#umblr/com2!e##$ng!2accoun#h##p!122www/#umblr/com2!e##$ng!2da!hboardhttp())www.appappeal.co ) aps)tu blr

Cu!#om$(ab$l$#y and)le*$b$l$#y.

Security, Privacy and Popularity
http://www.tumblr.com/blog/shradhamahna/settingshttp://www.tumblr.com/blog/shradhamahna/settingshttps://www.tumblr.com/settings/accounthttps://www.tumblr.com/settings/dashboardhttps://www.tumblr.com/settings/dashboardhttps://www.tumblr.com/settings/accounthttp://www.tumblr.com/blog/shradhamahna/settingshttp://www.tumblr.com/blog/shradhamahna/settings


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What Tumblr offers (Objectives)

http())www.tu blr.co )abouthttp())gadgetwise.blogs.nyti es.co )200A)04)#4)tu blrC a esCblogingCblissfullyCeasy)http())adage.co )article)digital)tu blrCunveilsC a-orCbrandCca p

aignCadidas)24>2?2)http())blog.co score.co )20##)0@)tu blr user growth accelerates.ht lh ()) l ) i i f )
http://www.tumblr.com/abouthttp://gadgetwise.blogs.nytimes.com/2009/03/13/tumblr-makes-blogging-blissfully-easy/http://gadgetwise.blogs.nytimes.com/2009/03/13/tumblr-makes-blogging-blissfully-easy/http://gadgetwise.blogs.nytimes.com/2009/03/13/tumblr-makes-blogging-blissfully-easy/http://adage.com/article/digital/tumblr-unveils-major-brand-campaign-adidas/235262/http://adage.com/article/digital/tumblr-unveils-major-brand-campaign-adidas/235262/http://adage.com/article/digital/tumblr-unveils-major-brand-campaign-adidas/235262/http://blog.comscore.com/2011/08/tumblr_user_growth_accelerates.htmlhttp://blog.comscore.com/2011/08/tumblr_user_growth_accelerates.htmlhttp://blog.comscore.com/2011/08/tumblr_user_growth_accelerates.htmlhttp://www.alexa.com/siteinfo/tumblr.comhttp://www.alexa.com/siteinfo/tumblr.comhttp://blog.comscore.com/2011/08/tumblr_user_growth_accelerates.htmlhttp://blog.comscore.com/2011/08/tumblr_user_growth_accelerates.htmlhttp://blog.comscore.com/2011/08/tumblr_user_growth_accelerates.htmlhttp://adage.com/article/digital/tumblr-unveils-major-brand-campaign-adidas/235262/http://adage.com/article/digital/tumblr-unveils-major-brand-campaign-adidas/235262/http://adage.com/article/digital/tumblr-unveils-major-brand-campaign-adidas/235262/http://gadgetwise.blogs.nytimes.com/2009/03/13/tumblr-makes-blogging-blissfully-easy/http://gadgetwise.blogs.nytimes.com/2009/03/13/tumblr-makes-blogging-blissfully-easy/http://gadgetwise.blogs.nytimes.com/2009/03/13/tumblr-makes-blogging-blissfully-easy/http://www.tumblr.com/about

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