Create. Innovate. Grow!A new policy agenda to maximise the innovative contributions of Europe’s creative industries

DEMAND DRIVEN INNOVATIONS

Tuija Telén, Tampere 27.11.2014

Demand Driven Innovation Policy: a set of public measures to increase the demand for innovations, to improve the conditions for the uptake of innovations or to improve the articulation of demand in order to spur innovations and allow their diffusion (Edler, 2007)

Demand = ’consumer voice’ (wants, needs and preferences)- role of user-led innovations rising > co-creation

Demand Driven Methods1. CO-CREATION > co-operation between producers and users, initiated by a co aiming to generate value to customers2. CROWDSOURCING > outsourcing the tasks of an enterprise to its customer3. DESIGN THINKING > creative process or approach involving the search for new prospective solutions (e.g. service design)4. PLATFORMS > open co-creative platforms, combining talents

Key Question / Success Factor In Demand Driven CCI Innovationto develop innovative markets for CCI companies and to show the value add of using services of CCIs in business context

Key issues and challenges… changing consumer demand and behaviour

more personalized, more diversified markets increasing collaboration between suppliers and consumers

digitalization and globalization of the markets for CCIs new players, new structures, new distribution channels, IPR-

questions, internationalization….new opportunites, new challenges (SMEs)

understanding the value of CCIs horizontal enabling cluster, IP valuation

…leading to need for cross sectoral collaboration and co creation spaces (open

innovation platforms, ’Demola’, B2B collaboration, brokerages) need for business support services and access to finance (start up,

growth, internationalization – new finance schemes) need for aweareness raising of CCIs value (IP valuation, stronger

advocacy, measuring the value of CCIs)

www.ECIAplatform.eutuija.telen@tampere.fi

www.ECIAplatform.eutuija.telen@tampere.fi