TUI Travel PLC | Review & Approval | Page 1

ECC Conference – Brussels, 14th September

The Development Of Distribution

TUI Travel PLC | Review & Approval | Page 2

It’s about getting the cabin... …to the

people

…profitably !

TUI Travel PLC | Review & Approval | Page 3

TUI Travel – Mainstream sector Market-leader across Europe

UK: #1 [34%]*

Belgium: #2 [44%]*

France: #1 [33%]*

Netherlands: #1 [20%]* Nordic: #2 [26%]*

Germany: #1 [27%]*

Switzerland: #3 [18%]*

Austria: #1 [48%]*

Poland: #1 [14%]*

* Market share in %

TUI Travel PLC | Review & Approval | Page 4

Our UK Distribution Business

7.5m customers

982 shops (+52 franchises)

Five call centres The UK’s most used

travel website

TUI Travel PLC | Review & Approval | Page 5

Travel Agents ARE and WILL REMAIN the key source of distribution for Cruises.

Method Of Booking 2008 and 209 - UK

METHOD OF BOOKING 2008 and 2009 - UK

2008 2009

Travel Agent Face-To-Face 20 25

Travel Agent By Telephone 50 38

Travel Agent Online 9 17

TOTAL TRAVEL AGENT 79 80

Cruise Line Direct - telephone 8 7

Cruiseline Direct - Face to Face 2 1

Direct With Cruiseline - online 11 12

Total 100% 100%

Respondents 1115 1855

TUI Travel PLC | Review & Approval | Page 6

The Changing Face Of Retail

Method Of Booking 2008 and 209 - UK

TUI Travel PLC | Review & Approval | Page 7

Method Of Booking 2008 and 209 - UK Uk Internet Penetration

50%

55%

60%

65%

70%

75%

80%

85%

SouthEast

London East ofEngland

SouthWest

Yorks &Humber

EastMidlands

WestMidlands

NorthWest

North East Wales Scotland

2009 Actual

2012 Per 09 5YP

TUI Travel PLC | Review & Approval | Page 8

Airport Penetration Is An Integral Part Of The Distribution Mix.

TUI Travel PLC | Review & Approval | Page 9

Social Media Can Make Or Break A Programme.