The question I am most asked by construction industry owner/operators is how do I become more profitable? More to the point, what are the industry’s best doing that I’m not?

And the purpose of TCA’s Building a Better Business Symposium is to help you find the answers you are looking for. Come join us on June 9th and meet the experts that can make a difference in your business.

Tuesday, June 9, 2015Richmond Hill Country Club 8905 Bathurst Street 7:30 am – 5:00 pm

Contact Lenore Villeneuvelvilleneuve@tcaconnect.com(P) 416-499-4000, x113 | (F) 416-499-8752

John Mollenhauer, TCA President & CEO

PROGRAM (AT A GLANCE)

7:30 – 8:15 AM Arrival, Registration & Breakfast

8:15 AM Welcome and Introduction Romeo Milano, 2014-2015 Chairman, TCA Partner, Safetech Environmental Limited an SME in Ontario’s Construction Industry

MORNING THEME — BUILDING A SOLID FOUNDATION

8:30 – 9:30 AM Opportunities and Challenges for SMEs in the Ontario Construction Market Sheila Botting, Partner & Canadian Real Estate Leader, Deloitte

9:30 – 10:30 AM Business Transition Simplified Ian Campbell, Author, Business Valuation & Transition Planning Consultant

10:30 – 10:45 AM BREAK

10:45 – 11:45 AM Business Value Maximization and Innovative Growth Strategies: Expert Panel Discussion — Moderated by Joel Baker Mark Groulx, Tim Leonard, Edmund Chien, Vimal Kotecha

11:45 AM - 12:30 PM LUNCH

12:30 - 1:30 PM Michael Lee-Chin, Executive Chairman, Portland Holdings Inc.

AFTERNOON THEME — GROWING BEYOND THE GROUND FLOOR

1:30 – 1:45 PM Introduction to Strategic Marketing for SMEs Blair Davies, Vice-President, Engineered Assemblies

1:45 – 2:30 PM How to use content marketing to build your construction business Marie Wiese, President and Founder of Marketing CoPilot

2:30 – 3:15 PM Making email marketing effective in your construction business Lisa Kember, Regional Director, Canada East, Constant Contact

3:15 – 3:30 PM BREAK

3:30 – 4:30 PM Wrap-Up - Presidents Panel Keith Gillam Marcus Gillam, President, Gillam Group Inc. TBD TBD

4:30 – 5:00 PM Cocktail Reception

BUILDING A BETTER BUSINESS SYMPOSIUM — FULL SESSION PROGRAM

7:15 – 8:15 AM Arrival, Registration & Breakfast

8:15 AM Welcome and Introduction Romeo Milano, 2014-2015 Chairman, TCA & Partner, Safetech Environmental Limited an SME in Ontario’s Construction Industry

MORNING THEME — BUILDING A SOLID FOUNDATION

8:30 – 9:30 AM Opportunities and Challenges for SMEs in the Ontario Construction Market Sheila Botting, Partner & Canadian Real Estate Leader, Deloitte

Sheila Botting is one of Canadas leading experts on the Canadian Real Estate market. During this segment, Sheila will put context around one of the busiest real estate and construction markets in the world and identify some of the challenges SMEs need to overcome to succeed long term in the volatile Ontario marketplace.

9:30 – 10:30 AM Business Transition Simplified Ian Campbell, Author, Business Valuation & Transition Planning Consultant

Ian Campbell is one of Canadas best-known business valuators and consulted on business valuation and transition planning for half a century. During this segment, Ian will stress the importance of continually strategizing business value maximization and share insightful best practices for transitioning the ownership and management of successful growth oriented SMEs.

10:30 – 10:45 AM BREAK

10:45 – 11:45 AM Business Value Maximization and Innovative Growth Strategies: Expert Panel Discussion

Moderator - Joel Baker, Senior Partner, Richter LLB & Chairman of Building A Better Business — A TCA Think Tank

Mark Groulx, President, AIM Group Canada Ltd.

Tim Leonard, President of Lifecycle Planning Inc.

Edmund Chien, Advisor, Sunlife Financial

Vimal Kotecha, Partner, RICHTER

Joel Baker will moderate an expert panel who will share their perspectives on business value maximization and provide thoughtful insight related to successful growth strategies designed to help SMEs grow their business cost effectively.

11:45 AM - 12:30 PM LUNCH

12:30 - 1:30 PM Michael Lee-Chin, Executive Chairman, Portland Holdings Inc.

AFTERNOON THEME — GROWING BEYOND THE GROUND FLOOR

1:30 – 1:45 PM Introduction to Strategic Marketing for SMEs Blair Davies, Vice-President, Engineered Assemblies

1:45 – 2:30 PM How to use content marketing to build your construction business Marie Wiese, President and Founder of Marketing CoPilot

Buyer behaviour has changed. People aren’t talking to sales people anymore; they are going to the web to do research on products and services. In fact, 60% of your sales funnel is now taking place in the digital space. Your customers want to self-educate and self-select before they even speak to you. In this session, Marie will demystify the process around how to create better online content to help you find customers and keep customers.

Marie will cover:1. The fundamentals of a sound content marketing plan2. Content marketing ideas to test customer engagement3. The foundation of how to turn your website into your best

sales tool

2:30 – 3:15 PM Making email marketing effective in your construction business Lisa Kember, Regional Director, Canada East, Constant Contact

Email marketing, when executed as part of your overall Content Marketing Strategy, has tremendous ROI. Top email performers—those seeing the best results from their email campaigns—spend more time on strategy than execution.

In this part of our session, Lisa will cover: 1. How an email marketing program fits into and enhances your

sales process2. How to improve engagement with people you already know

and increase awareness 3. How to integrate email marketing and social media 4. A quick case study on how a construction company used

email marketing successfully

3:15 – 3:30 PM BREAK

3:30 – 4:30 PM Wrap-Up - Presidents Panel Keith Gillam Marcus Gillam, President, Gillam Group Inc. TBD TBD

4:30 – 5:00 PM Cocktail Reception

8:30 AM • Opportunities and Challenges for SMEs in the Ontario Construction MarketSheila Botting, Partner & Canadian Real Estate Leader, DeloitteSheila is the National Real Estate Leader in Canada and a Partner in the Financial Advisory Practice. Over the past 25 years, Sheila has been involved in significant real estate advisory services, providing expertise to corporations, government, real estate companies, investors, pension funds and others.

9:30 AM • Business Transition SimplifiedIan Campbell, Author, Business Valuation & Transition Planning Consultant Ian R. Campbell is a graduate of Western University’s Ivey Business School and is a Fellow of both the Chartered Professional Accountants of Ontario and the Canadian Institute of Chartered Business Valuators. Ian now speaks regularly on the topic of family business transition and offers high-level business transition and valuation advice to business owners and their professional advisors. He also writes (with other contributors) the free business transition, valuation and macro-economic Business Transition and Valuation Review.

2015 BUILDING A BETTER BUSINESS SYMPOSIUM MORNING KEYNOTE SPEAKERS

2:30 PM • Making email marketing effective in your construction businessLisa Kember, Regional Director, Canada East, Constant ContactLisa Kember has more than 20 years experience in marketing and business development. Prior to joining Constant Contact, she ran a marketing agency that she built into one of Mississauga’s leading firms, before exiting from the business in 2009. Lisa sits on the board of directors for the Mississauga Board of Trade. In her role at Constant Contact, Lisa Kember works with small business owners and small organizations, helping them use online technology to market their organization more effectively.

1:45 PM • How to use content marketing to build your construction businessMarie Wiese, President and Founder of Marketing CoPilot Marie is the founder of Marketing CoPilot Inc., a digital marketing consulting and execution firm that has helped more than 100 business-to-business companies find customers and keep customers. Marie has developed and delivered workshops across Ontario for early stage companies that focus on turning their websites into their best lead generation and lead nurturing tool.

1:30 PM • Introduction to Strategic Marketing for SMEsBlair Davies, Vice-President, Engineered AssembliesBlair has grown businesses working with and for designers in technical products for 25+ years. He leads Engineered Assemblies growth plans in sales, market and product planning. Blair brings a practical sense of what can be done based on technical, construction, manufacturing and engineering experience, including a UWaterloo Civil Engineering background. Blair has a keen sense of networking and strategy and uses these abilities to reach out to people who can help to grow Engineered Assemblies’ value for Customers.

2015 BUILDING A BETTER BUSINESS SYMPOSIUM AFTERNOON KEYNOTE SPEAKERS

2015 BUILDING A BETTER BUSINESS SYMPOSIUM PRESIDENTS PANEL

Keith Gillam Keith Gillam is considered by many of his contemporaries in Canada and around the world to be a construction industry leader and pioneer. In 1991, Keith bought Vanbots, a medium-sized contractor and from then until 2008 he grew the company into one of Canada’s largest firms and expanded its operations to include the USA, UK, UAE and Bermuda with a strong portfolio of mixed institutional, industrial, resort and commercial work. Keith has been the past Chairman of the Toronto Construction Association and is the recipient of many industry awards in Canada among which is the highest award for ethics.

Marcus Gillam, President, Gillam Group Inc.Marcus is the president of Gillam Group Inc., a Toronto-based company that specializes in medium-sized projects in the industrial, commercial and institutional sectors delivering about $150 million in construction contracts. Marcus developed a foundation in the industry at Vanbots Construction. His experience encompasses leadership roles on many projects in the ICI sector, with some over $400 million, under delivery models such as general contracting, construction management, design/build and DBFM. Marcus is a professional engineer (Queens University, Civil Engineering) and holds an MBA from the Rotterdam School of Management.

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Michael Lee Chin, Portland Holdings Inc.

Michael Lee-Chin is one of Canada’s most successful entrepreneurs and philanthropists; he is widely regarded as a visionary entrepreneur whose philosophy of “doing well and doing good” has resulted in phenomenal business success and inspiring philanthropic initiatives.

Michael is Chairman of Portland Holdings Inc., a privately held investment company that manages public and private equity, and owns a collection of diversified businesses operating in various countries and sectors around the world, including the National Commercial Bank of Jamaica. Portland Holdings Inc. strives to build strong businesses that support the well-being of the communities in which they operate.

Michael Lee-Chin was named Canada’s Entrepreneur of the Year in 1997, and has been profiled in Forbes, Fortune, Canadian Business, Black Enterprise, National Post and Time magazines. Michael has received several honorary doctorates and, in 2008, he received the Order of Jamaica – one of the country’s highest national honours for outstanding service in business and philanthropy. In 2011, he was appointed Chancellor of Wilfrid Laurier University and in 2013 he received the Queen Elizabeth II Diamond Jubilee Medal from the Government of Ontario.

KEYNOTE SPEAKERJUNE 19, 2015 • 12:30 PM

Edmund Chien, Advisor, Sunlife FinancialEdmund Chien is a wealth and insurance advisor with Sun Life Financial. Aside from 12 years experience advising small to medium size enterprises (SME) in the areas of finance, Edmund has worked directly in construction as a project manager, clerk of works, director of sales, and is a trained rigger. He also spent 10 years in the Canadian Armed Forces as an airborne combat medic. You can connect with Edmund on LinkedIn www.linkedin.com/in/edmundchien and edmund.chien@sunlife.com

Vimal Kotecha, Partner, RICHTERAs a partner in Richter’s Consulting division, Vimal is building the Business Valuation, Litigation Support & Forensic Accounting, and Transaction Advisory Services practice. With almost 20 years of experience in consulting, Vimal provides financial advisory services to clients in a wide range of industries, with a specialization in the construction sector. His services have been retained by lawyers, boards of directors, CFOs, shareholders, regulatory bodies and governmental organizations.

BUSINESS VALUE MAXIMIZATION AND INNOVATIVE GROWTH STRATEGIES: INDUSTRY EXECUTIVES PANEL

Mark Groulx, President, AIM Group Canada Ltd.Mark Groulx is the President and founder of AIM Group Canada Ltd., one of Canada’s leading Mergers & Acquisitions advisory firms. Before founding AIM in 1990, Mark spent four years in London, England, where he was an investment banker at two sister firms owned by RBC. Mark is a graduate of the University of Toronto with Bachelor of Commerce degree and INSEAD in Fontainebleau, France where he earned an MBA.

Tim Leonard, President of Lifecycle Planning Inc.Tim is a retired Partner at Deloitte & Touche with 35 years of private client experience. Tim is now the President of Lifecycle Planning Inc. His practice areas include private client service and cash flow planning for owner managed businesses, financial advisor and developer of the Lifecycle Wealth Plan for business owners. Tim is current Chair of the Stratford Chef’s School Finance Committee. He also has been a featured guest lecturer to Local Business Associations across Ontario.

Joel Baker, Senior Partner, Richter LLB & Chairman of Building A Better Business - A TCA Think TankJoel began his career as an accountant with Richter, in the Montréal office. After six years with the firm, he eventually founded SBLR Chartered Accountants in Toronto. In 2013, SBLR merged with Richter, where as a partner, Joel has become a trusted advisor and business coach. Joel provides expertise in the construction and real estate sector, as well as professional service practices.

MODERATOR

Please return the completed form WITH your VISA/Master Card/American Express information (shown above) OR cheque payable to TORONTO CONSTRUCTION ASSOCIATION to:

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Lenore VilleneuvePhone: 416-499-4000, x113Fax: 416-499-8752lvilleneuve@tcaconnect.com

Fees Include

• Buffet breakfast, buffet lunch, refreshments and cocktail reception

• Session fees and materials

• Wireless internet

Tuesday, June 9, 2015 • Richmond Hill Country Club • 8905 Bathurst Street • 7:30 am – 5:00 pm

REGISTRATION FORM

Tickets at $75 + HST per person $

Sub Total $

13% HST (R108114240) $

Total $