tucson prairie dawgs final presentation
TRANSCRIPT
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Casino Del Sol StadiumHome of the Tucson Prairie Dawgs
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Mission Statement The Tucson Prairie Dawgs are continually committed to promoting the game of baseball while creating a fun, friendly and safe environment for fans, sponsors and players to enjoy the game. This is done by hiring the best, most talented employees in minor league baseball and maintaining a solid foundation to continue conveying our standard of excellence to all individuals involved. As an organization, we are devoted to providing affordable, family centered entertainment while also continuing to increase our overall involvement within the community. The bottom line is YOU are our biggest priority.
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Background AA Affiliate of the Arizona Diamondbacks Inaugural Season – 2017 Home: Tucson, AZ Stadium Capacity: 8,000
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Goals Be the home of the Southern League Champions Provide a clean, fan friendly environment Offer an experience that you can’t find anywhere else in Tucson. Have the yearly attendance read 500,000 Offer a plethora of marketing opportunities for our business partners in the Tucson area Retain our employees on a minimum 3 year time period We want to cover the bases… 1st Base – Fun. 2nd Base – Family. 3rd Base – Fantastic Food. Home – Affordability.
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Organizational Chart
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General Manager Responsibilities: Planning and attaining budget Arranging travel Addressing media Contact for Arizona Diamondbacks Oversees all hiring and firing
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Marketing Director Responsibilities: Creating and building Prairie Dawg brand Develop marketing strategy Implement marketing strategy Campaigns, events, digital marketing, public relations Create ways to ignite fan interest
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Sales Staff Combination of Corporate Sales and Group Sales
Responsibilities: Maximize sales for the Casino Del Sol Stadium Increase company revenue Cold calls, online sales, in person sales, etc.
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Corporate Partnerships Manager Responsibilities: Generate new business revenue with local, regional and national
companies Partnership agreements Television, radio, signage, publications, promotions, tickets, suites, overall
hospitality
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Stadium Operations Manager Responsibilities: Oversee entire stadium Direct staff to provide a safe, fan friendly environment Set up and tear down of all events Repairs and maintenance as needed Must maintain the facility in all aspects included but not limited
to: concourse, front office, seating area, concession areas, outfield concourse, parking lots, front approach to the stadium, lighting, suite level, and all other areas of the ballpark excluding the playing surface
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Groundskeeper Responsibilities: Maintaining and repairing the stadium’s playing surface and
surrounding areas Daily turf, dirt and water management Short and long term field maintenance plan
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Team Relations Manager Responsibilities: Serve as main line of communication between Tucson Prairie
Dawgs, Arizona Diamondbacks and Casino Del Sol Stadium In charge of hiring clubhouse manager and bat boy Manages travel details along with General Manager Assists players and coaches find living arrangements in Tucson,
AZ for the 2017 season
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Events Tucson Prairie Dawgs home games Concerts Company Outings
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Scheduling Opening Day: 1:00pm – Pregame concert by Chad Freeman 2:00pm – Gates Open 2:30pm – On-field entertainment by Jake the Dog 2:50pm – Randy Johnson honorary first pitch 2:55pm – Play ball kid 3:00pm – National Anthem by Dierks Bentley 3:05pm – First Pitch After the game – Kids run the bases
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Scheduling Cont. Day Game (1:05 pm start) 8:00am – Employees arrive 10:00am – Seating area prepared for game 10:30am – On field batting practice 12:00pm – Gates open / Field is prepared 1:00pm – National Anthem 1:05pm – First pitch After the game – Field is prepped for next game, seating and
concourse is cleaned by ballpark operations staff
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Scheduling Cont. Night Game (7:05 pm start) 9:00am – Employees arrive 4:00pm – Seating area prepared for game 4:30pm – On field batting practice 6:00pm – Gates open / Field is prepared 7:00pm – National Anthem 7:05pm – First pitch After the game – Field is prepped for next game, seating and
concourse is cleaned by ballpark operations staff
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General Policies Food Policy
In accordance with Southern League guidelines, fans are not allowed to enter Casino Del Sol Stadium with food, peanuts, beverages, or other containers such as book bags, picnic baskets, coolers, water bottles or ice chests. No bottles or cans of any kind are allowed. Casino Del Sol Stadium security reserves the right to inspect and confiscate any package or container coming into the ballpark. Purses and diaper bags are permitted but may be subject to a search.
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General Policies Cont. Conduct Policy
While at Casino Del Sol Stadium we want everyone to have a great time when they come out to the ballpark. Fans using loud, obscene, or abusive language or engaging in any other conduct detrimental to the social environment of enjoying a public event will be asked to cease their conduct, and may be subject to ejection from the stadium if the conduct is deemed overly offensive. No alcohol or illegal drugs may be brought into at Casino Del Sol Stadium. Fans observed breaking local laws are subject to ejection from the stadium and criminal prosecution. For your safety and the safety of others, please refrain from throwing objects onto the playing field. Fans doing so are subject to ejection from the ballpark.
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General Policies Cont. Alcohol Management Policy
Arizona law provides that you must be 21 years of age to purchase and/or consume alcoholic beverages. Customers are required to present valid identification at the time of purchase. The Tucson Prairie Dawgs reserve the right to refuse service to any fan. If you find yourself in need of transportation service, please go to the Guest Services Center so that alternate transportation can be arranged. Alcohol sales will cease with the first pitch of the top of the eighth (8th) inning. Please drink responsibly.
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General Policies Cont. Foul Ball Policy
Please be alert for foul balls and any other "debris" that may come into the seating area from the playing field. All fans are subject to the possibility of being hit by a flying object from the field. Please keep any foul ball you catch as a souvenir of your night at Casino Del Sol Stadium.
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General Policies Cont. Camera & Video Policy
Fans are welcome to bring still and video cameras into Casino Del Sol Stadium. Fans are asked to not stand in aisles or obstruct others from viewing the game while taking pictures. By purchasing a ticket to any event Casino Del Sol Stadium, the ticket holder grants the Tucson Prairie Dawgs and Minor League Baseball permission to utilize holder's voice, image and likeness, in whole or in part, in any media whatsoever, in any Game or Game Event broadcast, transmission, reproduction, photograph, video and/or audio sound recording or in any Tucson Prairie Dawgs or MiLB advertisement or promotion.
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General Policies Cont. Rainout Policy
If less than 4-1/2 innings of a game are played due to rain or suspension, return your ticket stub to the Tucson Prairie Dawgs box office and exchange it for a ticket of equal value for another 2017 regular season game. Tickets are subject to availability. Keep your ticket stub! Group outing tickets in the Pavilion , and Party Plaza areas are not exchangeable-please check with your group leader to see when your group outing will be re-scheduled. Refunds are not given for tickets.
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Contracts Casino Del Sol Stadium Blackstone Security Services Pinnacle Concessions LLC
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Security Plan Emergency Personnel Certified athletic trainer on site for all games and practices. Team physician on site or on-call for games and practices. Other personnel may also include student athletic interns, coaches, event managers, equipment managers,
emergency medical technicians, and possibly, bystanders. Emergency Communication A fixed telephone line is located in the athletic training room and the coach's office inside the home team
clubhouse. Cellular phones may also be used by emergency personnel if available. Emergency Equipment AED in the home dugout as well as on the main concourse. Splint kit. Crutches. First-aid supplies. Biohazard waste container. Additional emergency equipment maintained in team clubhouse.
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Security Plan Cont. Role of First Responders Immediate care for the injured or ill fan. Emergency equipment retrieval. Activate emergency medical system (EMS); Call 9-1-1 Provide name, address, and phone number. Number of individuals injured. Condition of the injured. Care being given to the injured. Specific directions. Other information as requested. Direct EMS to the scene. Open appropriate gates. Designate individual to meet EMS and direct them to the scene. Scene control: limit scene to first-aid providers and move bystanders away from area. Location Casino Del Sol Stadium is located at the corner of S. Park Avenue and E 36th Street. EMS should enter the playing field via the
centerfield gate off E 36th St . Emergency Numbers Emergency Medical System 9-1-1 Southern Arizona VA Health Care System 520-792-1450
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Marketing Plan Social Media Facebook and Twitter Promote games/events to the public Share important information Live updates of games Instagram Post pictures to promote team Snapchat Give fans an inside look of games/events Special access builds fan involvement
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Facility Schematic
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Side View
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Under Level Aerial
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Location
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Location Aerial
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Dimensions and Layout
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Ticket PricingBox Seats $11.00 Box Seats $578.00Field Box Seats $13.00 Field Box Seats $648.00Club Seats $16.00 Club Seats $840.00Super Club Seats $20.00 Super Club Seats $1,050.00Diamond Club Seats $25.00 Diamond Club Seats $1,313.00Bleacher Seats $6.00 Bleacher Seats N/ALawn Seats $5.00 Lawn Seats N/A
Single Game Tickets Full Season Tickets
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MaintenanceRoutine maintenance checks are preformed on a weekly basisRepairs are made on an as needed basisInclude: Boiler room Water lines HVAC Lighting Aesthetics On-field work
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Surface Bulls Eye Bermuda Grass Ideal for dry climate of Arizona Able to obtain water and keep a consistent moisture content Same as Chase Field, Home of the Arizona Diamondbacks
Infield skin portion is a mixture of infield clay, red dirt, and pro-red field conditioner
Surface provides the premium feel for players Consistent with parks all over minor and major league baseball
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Heating/Cooling Areas included: Front office Suites Kitchens Locker rooms Storage areas Hallways
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Lighting LED (entire stadium including inside and outside lighting) Instant light, no warm up
SpecGrade LED (outside covering entire playing surface)
Due to meeting regulations of Minor League Baseball, the infield section of lighting has 300 foot-candles and the outfield has 225 foot-candles.
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Construction CostsCasino Del Sol Stadium will seat approximately 8,000 people and cost an estimated $42,000,000 to build.
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BudgetRevenues 2017 2018 2019
Ticket Sales 2,400,000 2,350,000 2,325,000
Food and Beverage 1,100,000 1,050,000 1,050,000
Merchandise 55,000 45,000 43,500
Parking 42,000 41,750 41,600
Premium Seating 210,000 209,000 209,000
Sponsorships 1,100,000 1,250,000 1,300,000
Naming Rights 300,000 350,000 355,000
Other 120,000 125,000 130,000
TOTAL REVENUES 5,327,000 5,420,750 5,454,100
Expenses 2017 2018 2019
Front Office 1,500,000 1,520,000 1,550,000
Ballpark Operations 1,350,000 1,355,000 1,360,000
Game Day Expenses 580,000 585,000 590,000
Baseball Operations 500,000 510,000 515,000
Ballpark Rent 400,000 410,000 420,000
Property Taxes 370,000 365,000 360,000
Capital Reserve 88,000 90,000 92,000
TOTAL EXPENSES 4,788,000 4,835,000 4,887,000
NET INCOME $539,000 $585,750 $567,100
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Conclusion Casino Del Sol Stadium Home of the Tucson Prairie Dawgs
Any questions?