tucks presentation
DESCRIPTION
My team had to make this challenger brand relevant to the marketplace.TRANSCRIPT
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TUCKSHealy | McClure | Dorbad |
Jackvony
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Over 100 million people suffered from hemorrhoids.
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10.3MM16.1MM
20MM24MM
60MM 62MM
Let’s put that number in perspective
Numb
er o
f Pe
ople
(M
illi
ons)
100MM
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Beating the physical pain is only 1/2 the
battle.
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Soothe the mind first.Strategy:
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Current Website
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Our New Website
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How will we get them to the website?
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Cost: Website Re-Vamp, Adwords & Optimization
$5.0MM
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Cost: Universities, Blogs, & Books
$4.5MM
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Cost: Print
$5.5MM
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Cost: T-shirts
$1.0MM
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Media Spend Re-Cap
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Thank You.