tt diversification technical background guide

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RecruitmentWhat are the specific benefits of recruiting students with

technical backgrounds?

We need to recruit members with technical backgrounds because they

our LCs and MCs:

• To enhance our internal capacity with a different set of skills and approaches

o If they are being given a certain project or task they'll make sure that there will be a

concrete result out of it

o They can help in p

organizations who are mainly interested in technical topics & backgrounds.

o They are good at managing other technical students, which can help in retaining

those technical students,

o They understand the technical market and the needs of technical companies, which

means they can help in planning of TN raising and managing projects related to our

IT partners.

o Employ their understanding of technology; In terms of using different tools, that

can be helpful in making things moving more efficiently and they can give as well

education on them

o They can take on the slower pace moving processes that others might not be so

excited about taking.

o They can be able to analyze processes and find reasons for

happening in a problem solving approach.

o They can come up with new ideas of doing things.

• To benefit from the huge growth and potential in TT exchange pools

traineeship once entered into MYAIESEC.NET is intended to recei

with academic background, interest and/or work experience in information technology and

engineering)

Planning

Where do we get students or graduates with these backgrounds?

From university departments with courses as follows

IT:

o Computing

o Computer Animation

o Computer Engineering

o Computer Technology

Diversification. TT Recruitment Package

Diversification Package –

Technical Backgrounds

(IT & Engineering)

Recruitment What are the specific benefits of recruiting students with

technical backgrounds?

We need to recruit members with technical backgrounds because they bring critical benefits to

To enhance our internal capacity with a different set of skills and approaches

If they are being given a certain project or task they'll make sure that there will be a

concrete result out of it

They can help in positioning us in the society, especially around these issues and


They are good at managing other technical students, which can help in retaining

those technical students,

rstand the technical market and the needs of technical companies, which


IT partners.

Employ their understanding of technology; In terms of using different tools, that

helpful in making things moving more efficiently and they can give as well

education on them

They can take on the slower pace moving processes that others might not be so

excited about taking.

They can be able to analyze processes and find reasons for why certain things are

happening in a problem solving approach.

They can come up with new ideas of doing things.

the huge growth and potential in TT exchange pools

traineeship once entered into MYAIESEC.NET is intended to receive a match to an Intern


Where do we get students or graduates with these backgrounds?

From university departments with courses as follows

Computer Animation

Computer Engineering

Computer Technology

Engineering:

o Industrial Engineering

o Mechanical Engineering

o Creative Design Technology

o Architecture

TT Recruitment Package -TMU 08.09

bring critical benefits to

To enhance our internal capacity with a different set of skills and approaches

If they are being given a certain project or task they'll make sure that there will be a

ositioning us in the society, especially around these issues and


They are good at managing other technical students, which can help in retaining

rstand the technical market and the needs of technical companies, which


Employ their understanding of technology; In terms of using different tools, that

helpful in making things moving more efficiently and they can give as well

They can take on the slower pace moving processes that others might not be so

why certain things are

the huge growth and potential in TT exchange pools (A technical

ve a match to an Intern


Industrial Engineering

cal Engineering

Creative Design Technology

Current Bottlenecks:

- Promotion & induction

approaches are not adjusted - Allocation is not achieving

good individual-organizational

fit, reducing retention

Diversification. TT Recruitment Package -TMU 08.09

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o Computer Science

o Web Technologies

o Software Engineering

o Information Systems

o Business Information

Systems

o “___” Technology

o Information “___”

o Electrical Engineering

o Electronic Engineering

o Design

o Civil Engineering

o Chemical Engineering

o “___” Engineering

o

The easiest thing to do is look for subjects that have the words “systems”, “engineering”,

“technology”, “computers” or “information”. There are usually specific faculties for IT and

Engineering and they can also sometimes be found as part of Natural Sciences or Business.

The majorities of our TN forms are based on the ones in bold characters, so those are the

backgrounds that will be easiest to match quickly.

You can also find technical students here:

• Faculty student societies of any of the above mentioned courses

• Volunteer organizations in the University for example: IASTE etc

• IEEE University chapters

• Technical Colleges and Polytechnics

^ To capitalize on the growth in the TT pool, recruit for specific TT country

partnerships. For more information about our global supply & demand in the pool and

managing CY partnerships, check the „TechNext – Global Technical Exchange

Project” wiki http://www.myaiesec.net/content/viewwiki.do?contentid=10010436

Promotion

To attract technical students most effectively, our standard approach needs to be adjusted a

bit to their communication preferences. While our overall approach for promotion works here

as well, technical students generally prefer different ways of expressing our key messages

about the AIESEC brand and also prefer online/digital channels over „off-line channels“ such as

posters and classroom presentations.

Please always keep in mind though that these recommendations are simplified (over-

)generalizations about technical students, so individual students might differ from the

picture described here ☺ Before you design your specific recruitment campaign, check with

somebody who is familiar with the technical students in your university if it makes sense for

them.

Adjusting our key messages to attract technical students

Words like "leadership", "Intercultural experiences" "management" "soft skills" „personal


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development“ genereally do not create a strong positive emotional reaction in the minds of

technical students, especially „pure” IT students without business courses. So our general

mesages should be complemented by words that technical students connect more strongly. (This

does not mean though you should not use our overall approach like I am an AIESECer and the

brand experience, just adopt it in a way that they can relate to more easily!)

^ Some words that technical students generally connect more strongly

to that are related to our brand experience

Leadership

• solving complex problems that have not been solved before

• projects & project management

• excellence

• innovation

• professionalism & competence

• leading in technical trends such as Web 2.0

Global learning environment

• building global networks (esp. through virtual channels!)

• knowledge & information management

• learning new skills in their field

• leading in IT & engineering trends such as Web 2.0 or supply chain management

• learning from & working with IT experts worldwide

For example: Instead of mentioning the opportunity to develop leadership skills, describe

opportunities where they could be showing leadership through innovation, excellence and

solving complex problems and how the opportunities in AIESEC would help them do that better.

IT students and generally technical students also have a very strong preference for specific,

immediate opportunities so rather than highlighting the process & programms of the AIESEC XP,

promote specific relevant opportunities they can participate now or within the next few months.

Using the most effective channels

• "offline" channels are not very effective, so posters, classroom presentations, flyers etc. can

only play a supporting role

• focus on online/digital channels: Campus & department websites, asking permission to

change the background image in the computer lab of the IT/Engineering department,

campus & department e-mail newsletters/mailing lists, social networking tools, AIESEC

website etc.

Recommended tactics & approaches for promotion campaigns

o Generally, technical students feel most comfortable with and give a lot more trust and

credibility to other technical students.

� use other technical students for "I am an AIESECer" to deliver messages

� -enable technical students to use their own words about how the activities they

have been doing have contributed to their career etc.


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o Technical students students generally value their career over their social life & personal

development

� For visuals, show students in surroundings that are representing the professional

enviromnent of a technical worker, e.g. for IT students computer labs, server

rooms, offices, ...

� Mentioning leading global (or regional) IT & engineering companies that partner

with AIESEC (Microsoft, TCS, HP, Google, Alcatel Lucent, Electrolux, Vale, DHL

(logistics),...) and how AIESEC gives students opportunity to connect to them will be

extremely effective

� The majority of our TT TNs are in emerging IT markets such as China, India, Poland,

Turkey. When promoting internships, especially outside of WENA, give examples

from returnees, our global partner companies (why do they prefer AIESECers?),

career/professional magazine articles etc. that shows the professional value of

experience in emerging IT markets (BRIC, CEE etc.) and generally intercultural

experience, of having experience in the trend of global IT service outsourcing etc.

� When promoting internships, emphasize opportunities that cannot be found easily

in your country, e.g. in global technical companies, working with emerging trends

like web 2.0 (e.g. MindValley) but also non-standard opportunities such as working

as a technical volunteer in an NGO in a developing country. Example: Youtube

video from Meike at Kuala Lumpur

http://www.youtube.com/watch?v=Avr61Occduk

� Utilize the technical lecturers at the unversity to champion the AIESEC Internship

program as valid work experience or industrial attachment opportunities for their

students

• Arrange for an information session in the form of a technological workshop or

seminar. Utilize technical industry partners and key speakers at the seminar or

workshop

� Offer specific job descriptions and examples from the opportunities (in all stages –

from TR, LR, X etc.) with both concrete benefits for them and a clear contribution

from them to the organisation (AIESEC or TN) where they can apply their skills.

These should not be only technical positions, e.g. include general LC EB and team

positions, but the roles, benefits and contribution should be clear

o While technical students all value their career strongly, different students have different

goals for their career. Since the career is such a strong part of their emotional identity, it is

important to reflect the different types of careers in the messages in order to attract a

wider audience. E.g.

� A person who wants to work in the internal technology department of a big

cooperation (e.g. in a bank, or a logistics company, or a major IT cooperation like

TCS, Microsoft)

� A person who wnats to be an technical enpreneur, starting their own business

� Somebody who wants to be a researcher or inventor

� Somebody who cares about using technology for social development (e.g. proving

access to groups of society where internet is not available, empowering social

movements through communciation tools, ...)

o Technical students generally have a high work load from university and part-time jobs and

are very ambitious/serious about them, so they could easily get scared off by seemingly

high demands on their time.

� Emphasize opportunities to get started with only a few hours per week. If they like

what AIESEC is offering to them, they will be willing to invest more time later.


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� Promote long-term (1 year or more) high-quality technical internships to them for

the time after they graduated (or even recruit them as graduates) that do not

require them to take of time during their studies

Induction

• Engage them immediately, get them working

• Newly recruited technical students will frequently not take an active role to include

themselves in a team, so some guidance is needed for them

o Offer them clear job descriptions and help them select a suitable team

o Include them in teams by asking them for inputs, asking them to take responsibility

for specific tasks etc. to get them used to be more engaged within the team

• IT students strongly value all forms of online communication & knowledge management

tools, so connect them as fast as possible to MyAIESEC.net, mailing lists etc, and show them

where to find the most important information

• Since concepts of organizational management & personal development are alien to many

of them (unless they have a degree with both technical and business studies, such as

information systems or industrial engineering), expect to spend more time on their

education on the basics of AIESEC’s operations, strategy, the AIESEC way, their learning plan

etc.

• Put them in situations that will strengthen their soft skills and provide them a diverse social

experience, the parts that their academic backgrounds do not cater for

• Due to their analytical nature these people enjoy the ability to give feedback to systems and

processes and they should be given this opportunity

Selection

• Technical students should generally be selected like any other AIESECer according to the

standard selection procedures (competency selection and individual-organizational

alignment). Please refer to the „TMU Talent Selection wiki” for more details

http://www.myaiesec.net/content/viewwiki.do?contentid=10017142

• If you recruit for short-term AIESEC XPs with a focus on X and especially for country

partnerships with well-known partners, include the relevant criteria in the selection already.

Allocation & Retention

Immediately after the selection of technical students, how do we retain them?

The most important approaches to retaining members of these backgrounds are:

o roles and AIESEC activities

o promoting opportunities


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Due to the general characteristics of technical students, they are actually perfect for some roles

in AIESEC, and much better than any other profile.

Their expert characteristics:

• Analyzing

• Organized

• Introverted

• Patience/ persistent

• Understanding technology

• Result oriented

• Creativity

The perfect matches for roles:

• Project management

• IS System

• Exchange delivery

• OGX Processes

• ICX Processes

• Matching

• OC’s

• Planning and strategy review and formation

• Internal auditing

They would appreciate development in these areas:

o Engage in short-term activities where the results are seen immediately, such as

OCs, ad-hoc committees etc.

o They can be engaged in understanding processes, analysis and strategy

o Their development in the areas

� Leading teams to develop interpersonal skills, communication

� Intern buddies/ EP managers - communication, cultural understanding

� Internal Audit team – To learn about fiancé

� Facilitating- Public speaking, communication etc.

And they would not appreciate at all if you…

o Give boring roles that do not offer much learning

o Have vague job descriptions

o Don’t give space to work, think and innovate by putting to much pressure on them

to adapt to the LC culture and current processes

o Don’t allow for gradual development

o Don’t give precise beginning and an end to roles or projects

o Over-task them (as this might be scary since their school work & part-time work is

generally quite heavy)

IT students will naturally gravitate towards familiar roles and fellow technical students, therefore a

lot of them will want to take on roles in IM/IT.

However, your LC will most likely not offer enough positions for all of them in IM and also IM might

not offer the best learning challenge for all of them based on their objectives.


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Therefore they may need to be directed towards other teams as well, making them see how

these will give them relevant experience and give them opportunities to connect to other technical

students who are in the same team.


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Technical Diversification Resources

• „People in motion – Technical Students” wiki: All ressources for managing your talent

pipeline with a specific focus for technical students


•

• Promoting technical internships: Example video from Meike at MindValley in Kuala Lumpur

http://www.youtube.com/watch?v=Avr61Occduk

• I am an AIESECer story for IT profiles: Brett Gibson from Australia, geared at IT students

interested in a corporate caree

o Poster http://www.myaiesec.net/content/viewfile.do?contentid=100010866

o Case study (flyer)

http://www.myaiesec.net/content/viewfile.do?contentid=10001083

• Example communication plan for Recruitment using „I am an AIESECer”


• TechNext Global Technical Exchange Project Wiki: Ressource & GCP wiki about recruitment,

matching and developing country pairtnerships in the TT pool


• TMU talent selection wiki:


• TMU campaign overview wiki (includes links to all ressources on talent planning,

induction, recruitment, allocation, retention etc.)
