tsw@b com: 10 tipsofismi sul web marketing
DESCRIPTION
pubblicità : esperienza persone = tanto : troppo poco. Una proporzione che non può funzionare. La presentazione affronta il tema dello sbilanciamento negli investimenti in pubblicità a fronte di quelli in attività che riguardano l’esperienza delle persone. I TIPSofismi proveranno a raccontare storie e attività che bilanciano e rendono più equa la proporzione.TRANSCRIPT
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10 TIPSofismi sul web marketing
19 aprile 2013
Giuseppe TeatinoInformation architect
[email protected]@tsw.it
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10 TIPSofismi sul web marketing
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Sofisma [so-fì-sma] s.m. (pl. -smi)1 filos. Tipo di ragionamento logicamente corretto in apparenza ma che, in realtà, porta a conclusioni false o assurde
2 estens. Argomentazione capziosa SIN sottigliezza, cavillo
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pubblicità : esperienza persone = tanto : troppo poco
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architettura dell’informazionetrovabilità
esplorabilità test di usabilità
attività
card sorting
validazione IA
paper prototypingredesign e migrazioni
storie
costo
valore
penalizzazioni
ascoltare
ottimizzare
web analyticsuser experience search engine optimizationb ca
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rendete trovabili le informazioni
TIPSofisma n° 1
web analyticsUser eXperience
search engine optimizationa b c
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rendete esplorabili le informazioni
TIPSofisma n° 2
web analyticsUser eXperience
search engine optimizationa b c
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trovabili
esplorabili
web analyticsUser eXperience
search engine optimizationa b c
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trovabili
esplorabili
web analyticsUser eXperience
search engine optimizationa b c
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web analyticsUser eXperience
search engine optimizationa b c
http://goo.gl/VitZo
costo
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come?
web analyticsUser eXperience
search engine optimizationa b c
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coinvolgete gli utenti prima
TIPSofisma n° 3
web analyticsUser eXperience
search engine optimizationa b c
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card sorting
web analyticsUser eXperience
search engine optimizationa b c
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card sorting remoto
web analyticsUser eXperience
search engine optimizationa b c
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validazione IA
web analyticsUser eXperience
search engine optimizationa b c
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paper prototyiping
web analyticsUser eXperience
search engine optimizationa b c
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voi: «ok, ma quanto mi costa?»
web analyticsUser eXperience
search engine optimizationa b c
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io: «quanto vi costerà dopo?»
web analyticsUser eXperience
search engine optimizationa b c
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coinvolgete gli utenti durante e dopo
TIPSofisma n° 4
web analyticsUser eXperience
search engine optimizationa b c
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test di usabilità
web analyticsUser eXperience
search engine optimizationa b c
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$300 Million Button
http://goo.gl/5kvEu
web analyticsUser eXperience
search engine optimizationa b c
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progettate per le persone; poi per i motori di ricerca
TIPSofisma n° 5
web analyticsuser experience Search Engine Optimization
cba
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usabilità
SEO
web analyticsuser experience Search Engine Optimization
cba
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non dimenticate i rich snippet
TIPSofisma n° 6
web analyticsuser experience Search Engine Optimization
cba
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+ 30% CTR
http://goo.gl/4rixH http://schema.org/
web analyticsuser experience Search Engine Optimization
cba
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gestite i redesign e le migrazioni
TIPSofisma n° 8
web analyticsuser experience Search Engine Optimization
cba
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301
404
web analyticsuser experience Search Engine Optimization
cba
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gestite le penalizzazioni
TIPSofisma n° 8
web analyticsuser experience Search Engine Optimization
cba
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interflora.co.uk
web analyticsuser experience Search Engine Optimization
cba
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ascoltate e monitorate sempre
TIPSofisma n° 9
Web Analyticsuser experience search engine optimizationa cb
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ottimizzate e iterate
TIPSofisma n° 10
Web Analyticsuser experience search engine optimizationa cb
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Web Analyticsuser experience search engine optimizationa cb
http://goo.gl/YC17J
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10 TIPS sul web marketing
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tswstrategies.com tsw.itaboutuser.comaboutyou.it
Treviso, ItalyViale IV Novembre 70/C
T. 04225115 F. 0422511515
Giuseppe TeatinoInformation architect
[email protected]@tsw.it