tsm 251 kara j. rawlins, m.s./lis [email protected] september 11, 2008
TRANSCRIPT
Just Google…
It’s all the web, isn’t it?
Let’s see…http://www.youtube.com/watch?v=KO_ey4v1ccA
Googlehttp://www.google.com
The “Invisible Internet”Why use the Internet? Why use the library?
Internet: Library:
Current news Weather updates Government information Company & financial information Facts & trivia
Books Full-text magazine, newspaper, articles Access to subscription-based information resources such as indexes to the New York Times, legal resources, business resources, and health information Reference materials - almanacs, encyclopedias, atlases Help & assistance from librarians and professional staff
Getting started…
Business Library Web site:http://www2.lib.msu.edu/branches/bus/
We’re here to help…contact us Use this guide and other research guides Off-campus access 24/7 HELP (available 24/7): 1-800-500-1554
Finding Books
Online Catalog – books and materials owned by the MSU Libraries
http://magic.msu.edu
Finding Articles
Library Databases (periodical indexes) Search for online full-text magazine, journal, and
newspaper articles Subscription-based
Business Databases http://guides.lib.msu.edu/page.phtml?page_id=373
All Library Databaseshttp://er.lib.msu.edu/indexabstract.cfm Browse by subject
Statistical Sources
Statistical Abstract of the United States American FactFinder City and County Extra Community Sourcebook of County
Demographics County Business Patterns – Michigan
Statistical Abstract of the United States Basic government statistics Includes demographic, labor, industrial and
trade statistics
http://www.census.gov/prod/www/statistical-abstract.html
Reference, HA 202 2008
American FactFinder
Searchable interface for Census materials http://factfinder.census.gov Decennial Census American Community Survey (ACS) –
conducted yearly to update Census information
Fact Sheets Economic Census …and more!
County and City Extra
Uses US 2000 census data and ACS 2006 data
Statistics for state, county, metropolitan areas, congressional districts of US cities over 25,000
2002 Agriculture Census information
Reference, HA 203 .C68 2008
Community Sourcebook ofCounty Demographics
Arranged by state, county, and metro area Includes market spending potential indexes
Reference, HA 203 .S650
County Business Patterns: Michigan
Economic conditions in Michigan
http://www.census.gov/econ/census02/guide/02EC_MI.HTM
Demographic andMarket Analysis Sources
American Marketplace Household Spending American Generations Series Lifestyle Market Analyst American Attitudes Editor & Publisher Market Guide
American Marketplace
Demographics and spending patterns Trends in income, health, labor, population,
wealth, etc.
http://magic.msu.edu/record=b4898291~S39a Reference, HA 203 .A635 2005
Household Spending
Who spends how much and on what Contains spending on health care,
entertainment, food and alcohol, housing, personal care, education, etc.
Reference, HC 110 .C6 A666 2001
American Generations Series
Market information on the specified age range Information on attitudes, spending, and wealth, and
traditional demographic characteristics The Millennials : Americans born 1977 to 1994
Reference, HQ796 .M4797 Generation X : Americans born 1965 to 1976
Reference, HC110.C6 G46 The baby boom : Americans born 1946 to 1964
Reference, HF5415.33.U6 R877 Americans 55 & older : a changing market
Reference, HQ1064.U5 A6455
Lifestyle Market Analyst
Contains market analysis at local, regional, and national levels
Includes demographic, geographic and lifestyle information
Reference, HF 5415.33 .U6 L54
American Attitudes
Opinions on a variety of topics including health, government, religion, etc.
Reference, HN90.P8 A527 2005
Editor & Publisher Market Guide
Detailed statistical information for the US and Canadian cities publishing one or more daily newspapers
Statistics on publications, newspapers, radio, TV and cable
Reference, HF 5905 .E38 2008
Electronic Resources for Demographics/Market Analysis
Simmons Choices3 Mintel Market Reports Global Market Information Database Lexis/Nexis Academic Statistical ReferenceUSA
Simmons Choices 3:What’s in it?
A collection of data about Americans’ product and brand usage, buying and media habits
National Consumer Study Conducted by Simmons Market Research Bureau
annually Business Library Choices3 has 2005 data – U.S.
adults only Choices3 is software that lets you create custom
reports of this data
Simmons Choices 3:Where can I access it?
Choices3 is only available on the Business Library Selected Resource computers (8 machines on Table 1)
Can print through Netprint (https://netprint.msu.edu) using e-tokens or save to USB drive or CD/DVD
Online Guide and Video Tutorial:http://guides.lib.msu.edu/page.phtml?page_id=309
Tips for Using Choices3
Come early – limited machines Ask for help
E-mail or call me: [email protected], ph. 432.4182 Set up an appointment
Online Guide and Video Tutorial http://guides.lib.msu.edu/page.phtml?page_id=309
Mintel Market Reports
Consumer spending and buying patterns Brand preferences Demographic profiles Market share/trends Connect to Mintel
Global Market Information Database (GMID) Trends in consumer attitudes, spending
habits International in scope Connect to GMID
Newspapers
Michigan: Online newspapers by city:
http://usnpl.com/minews.php Detroit News, Grand Rapids Press, Lansing State
Journal: http://er.lib.msu.edu/item.cfm?item=047073
National and Global:http://er.lib.msu.edu/newspapers.cfm
Evaluating Sources
Evaluating Internet Information Milton Library at Johns Hopkins UniversityMilton Library at Johns Hopkins University
Critical Evaluation of Sources University of Louisville LibrariesUniversity of Louisville Libraries
Evaluating Websites: Techniques and QuestionsUC Berkeley LibraryUC Berkeley Library
Citation Guides
Citing Business Databases in APA StyleMSU Business Library
Citing References in Your PaperUniversity of Wisconsin Writing Center
Using APA FormatPurdue University
Help is available…
Nancy [email protected]
Kara [email protected] with me at http://www.lib.msu.edu/gustk/