tsg_digitalunit_presentation.pdf

Telemundo Station Group DIGITAL UNIT

LOS ANGELES • NUEVA YORK • MIAMI • HOUSTON • CHICAGO • DALLAS • AREA DE LA BAHÍA • PHOENIX • DENVER • LAS VEGAS • TUCSON



GENERAL GUIDELINES

• We accept SWF files published as Flash 10 or below and using Actionscript 3 or below. Please indicate which version of Actionscript is being used when providing files.

• For best results, we recommend having the button encompass the entire ad area throughout the entire timeline. Buttons must have the clickTAG expression

Adding the clickTag to your Flash file: Create and label a button the size of your ad on the top layer of your Flash file. Put this script on the button

ActionScript

YourButtonInstanceName.onRelease = function () { var a = _root.clickTAG.toLowerCase(); if (a.indexOf("http://") == 0 || a.indexOf("https://") == 0){ getURL(_root.clickTAG, "_blank"); } };

• Spanish-language only ads are strongly preferred. • Ads that contain words in any other language will be reviewed on a case-by-case basis. • All graphic creative (including backup images) should have a 1px border if their color tone is not well

contrasted with the background of the page. • A back up image (GIF or JPG) should usually accompany any inline Flash ad and it will be served to

users without Javascript or the Flash plug-in on their browser. • Do not embed any URLs in the Flash file. • Make sure the dimensions of the movie meet the specs for the ad you are creating. • Frame rate may not exceed 24 frames per second due to performance considerations. Banners that

exceed 24 frames per second will not be accepted. 18 frames per second is preferred. • 3 loop animation max. Total animation time cannot exceed 15 seconds. • Ad content must not mimic page content nor computer functionalities. • Use clear call-to-actions, tell your audience exactly what they need to do with your ad.

For example, ‘Click to play game’, ‘Roll over to see more’, etc. • Any audio or video MUST be user-initiated on click and have fully functioning play, pause, stop and replay

controls. RICH MEDIA UNITS

• For expandable units, the landing spots can be a maximum width of 2X the initial ad size. • Events should be user-initiated (on-click) and have consistent entry and exit mechanisms:

roll-over entry entails roll-out exit, click entry entails click exit. • All ads must have a visible "Close" button located at the top right corner of the

non-expanded/expanded unit.

AD GUIDELINES



NOTE: These creative specs are provided as a general guideline based on IAB standards. Please note that there may be variables based on the site, ad format, or vendor. For more information, please contact the Telemundo Station Group Digital Unit at [email protected]

STANDARD AD UNITS

AD TYPE DIMENSIONS Max Flash Size Max Static Size FORMAT

Leaderboard 728 x 90

40KB 40KB

GIF -

JPG -

HTML -

Flash 10

Medium Rectangle 300 x 250

Wide Skyscraper 160 x 600

Half 00 x 600

Rectangle 180 x 150

PREMIUM AD UNITS

AD TYPE DIMENSIONS LOAD SIZE ADD’L SIZE FORMAT

Billboard 970 x 250

40KB 80KB

GIF / JPG / HTML / Flash 10

Pushdown Teaser: 970 x 90 Expanded: 970 x 180

Flash 10

Filmstrip Frame: 300 x 600 Full Size: 300 x 3000

Portrait 270 x 1050 (Maximum)

Catfish 970 x 75

Corner Peel Teaser: 100x100 Expanded: 400 x 300

15KB 50KB

TELEMUNDO CUSTOM AD UNITS

Carrousel 650 x 365 40KB

GIF -

JPG Por Dentro Banner 265 x 105

Tile Ad 120 x 60 20KB

Wallpaper 1280px 80KB JPG or GIF

• One single static image is used for the wallpaper. This image should be 1280px wide to accommodate nearly every screen size in common use.

• The content you want to display to the highest amount of users should be contained within the 140 pixel gutters on either side of the page.

• The space between the gutters should be 970px • Right and Left Gutter Width = 140px • Scroll-follow is not allowed, gutter images must remain fixed in browser when user scrolls down the page • Background color must be thematically consistent with the graphic content. Please provide HTML hexadecimal value

(color=#xxyyzz) when submitting creative.

VIDEO

:15 • FLV, VAST 1.0/2.0, VPAID, VAST 2.0+ VPAID compliant • 24 fps • Provide click through URL • Auto audio accepted :30

Companion 300 x 250 • Companions are iFramed



SITE INVENTORY



INSERTION ORDER



UPFRONT DEAL TEMPLATE

ROS IMP CPM TOTAL IMP COST

728x90 250 10 250 2500 160x600 250 10 250 2500 300x250 75 10 100 750

Premium IMP FREQ TOTAL IMP CPM COST

300x600 6 2 12 25 300 970x250 6 2 12 25 300

High Impact FREQ TOTAL IMP FLAT FEE COST

Catfish 1 6 500 500 Sección Especial FREQ TOTAL IMP FLAT FEE COST

CI 1 10 2000 2000

Por Dentro Link 150

TOTAL 790 8850

eCPM 11.20

Upfront Pricing / Discount -15% Monthly Commitment 7522.5 eCPM 9.52



ADVERTISE WITH US

Advertise with us page. This page provides the stationʼs sales contact info. SAMPLE:

Anúnciate Con Nosotros

Les ofrecemos acceso a miles de consumidores por televisión, en la red, en eventos especiales y mucho más. Crearemos un plan a su medida para darle el mayor rendimiento por su inversión. Para más información comuníquese con: [email protected] También se puede comunicar con: Alicia Soriano: [email protected] Liliana Aristizábal: [email protected] 15000 SW 27th Street Miramar, Fl 33127 (954) 622-7710

Advertise with us ads. To run in Noticias section as a 180x150. All stations have their own ad with corresponding logo, that links to the Anúnciate Con Nosotros page.



CREATIVE REQUEST FORM – SAMPLE –



CREATIVE PROOF – SAMPLE –

PROOF DATE11/11/11

ORDER #

199512

CONTACT

Tatiana Argüello

CAMPAIGN

New Site Creative - Buffer Page

ADVERTISERTrolman Glaser and Lichtman

STATION

Nueva York

160 x 600 - Wide Skyscraper B

160 x 600 - Wide Skyscraper A

728 x 90 - Leaderboard A

728 x 90 - Leaderboard B

300 x 250 - Medium Rectangle B

300 x 250 - Medium Rectangle A

265 x 105 - Por Dentro

PROOF DATE11/11/11

ORDER #

199512

CONTACT

Tatiana Argüello

CAMPAIGN

New Site C

reative - Buffer P

age

ADVERTISERTrolm

an Glaser and Lichtm

an

STATION

Nueva Y

ork

Main Page



PACKAGE WITH INTEGRATION – SAMPLE –

Dig

ital A

dver

tisin

g P

lan

for

Tele

mun

do51

.com

Our

Bra

nd

Tele

mun

do51

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Y

Pun

to

• Te

lem

undo

Sta

tion

Gro

up’s

Dig

ital U

nit c

reat

es lo

cal w

ebsi

tes

that

are

a re

flect

ion

of th

e va

riety

and

rich

ness

the

His

pani

c co

mm

uniti

es w

e se

rve.

The

y ar

e bo

und

by a

com

mon

th

read

:

Loca

l Lat

ino

Life

styl

e w

ith a

New

Am

eric

an T

wis

t

Ø A

cces

s

Ø O

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tuni

ty

Ø A

spira

tion

• W

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bers

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ly h

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here

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go, s

hop

and

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imm

igra

tion,

app

s, c

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cces

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TOD

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• O

ur C

onte

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ecip

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Ø N

ews

& In

fota

inm

ent

Ø C

ore

Valu

e Fr

anch

ises

Ø T

he O

ppor

tuni

ty (L

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rtica

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otic

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empo

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• Vi

deos

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s W

idge

ts

• Tu

Tel

emun

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Exa

mpl

e: M

iam

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k-up

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entr

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ng A

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tiser

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l-est

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pro

mot

es c

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olut

ions

th

at a

re c

onta

ined

with

in th

e si

tes

• U

OR

spo

nsor

ship

/ ar

ticle

pag

e w

ill b

e pr

omot

ed o

n H

omep

age

for 1

mon

th,

gene

ratin

g ap

prox

. 145

,000

impr

essi

ons

Con

tent

Inte

grat

ion

Exa

mpl

e:

logo

and

link

to a

rticl

e on

Ti

empo

Lib

re s

ectio

n

Tiem

po L

ibre

Spo

nsor

ship

Dig

ital P

lan

Sum

mar

y

• RO

S Standard Banne

rs:

– Leaderbo

ard (728x90): 200,000 im

ps over 4

weeks

– Med

ium Rectangle (3

00x250): 200,000 im

ps over 4

weeks

– Skyscraper (1

60x600): 100,000 im

ps over 4

weeks

• Ho

mep

age Prem

ium Ads.

– Client will re

ceive 2x Premium Ads ro

taPn

g all day on 2 selected

days w

ithin th

e mon

th on the Ho

mep

age

• Ha

lf Page Ad (300x600): 12,000 to

tal impressio

ns

• Po

rtrait Ad

(970x250): 12,000 to

tal impressio

ns

– Po

r Den

tro Ho

mep

age Link to

Integrated

Con

tent se

cPon

for U

OR: 145,000 im

pressio

ns

• Pre-‐Ro

ll – 

:15 UOR vide

o gene

raPn

g 25,000 im

pressio

ns in T51.com

video

player

• Integrated

Con

tent

– Client will re

ceive logo placemen

t alongsid

e integrated

arPcle on

“Tiem

po Libre” Chann

el*

*arPcle su

bject to site approval, w

ill be a featured

story for 1

week and will ro

tate amon

g all storie

s in the

channe

l dep

ending on traffi

c to th

e story

Investmen

t: $8,000



Questions? Alejandro Acebal, Director Digital Sales & Integration [email protected] | 954-622-7726 Marinés Mazzarri, Digital Sales Producer [email protected] | 954-622-6213

tsg_digitalunit_presentation.pdf

Documents

ad content

portrait270 x

inline flash ad

ad format

tile ad

entire ad area

initial ad size

flash file