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1/18

The newsporTs organisaTion

EighT ESSEnTialS For rEnEing

ThE anagEEnT oF SorT

2d Edt By TSE Csut


2/18


3/18

the e p gaiai eigh eeial f eeig

he maageme f p, 2d edii, tsE Clig

Plihed tsE Clig Plihig

Cpigh 2013 tsE Clig sA, sizelad.

All igh eeved, icldig he igh f epdci i hle pa

i pa f a fm.

eig ad la-: ame Cmmicai, Cpehage, emak.

the k i pdced LmiA Chlie ee pape,

flllig he ndic sa cieia.

the pape i al sC ceied. Pied a so 14001 ceied Pie.

sbn: 978-2-8399-1226-6


4/18

Forewords 4

cknowledgemenTs 11

inTroducTion: Eigh eeial f eeig he maageme f p 13

cpTer 1: oCus dee he peaial fame 19

cpTer 2: VALuEs lead ih me ha le ad eglai 37

cpTer 3: strAtEGy le aeg gide ce 57

cpTer 4: sErVCEs mve ed admiiai 77

cpTer 5: brAn each a ade adiece 95

cpTer 6: PArtnErs diveif he appach 115

cpTer 7: EAsurEEnts ece a age-ieed pefmace 135

cpTer 8: CHAnGE alace aili ad impveme 157

conclusion: the ih eeial 177

reFerences 179

noTes 184

ContEnts


5/18

4 orEwors

A orEwor by

seaia Ce, KbE

chaa, Bth oy atoy g mat 1980 & 1984

A a ahlee hig qie mache he pee a h

fm he al f a maj champihip; facig he ame

diace, he ame ack a have de had f ime

efe i aiig ih he pee f expecai, he

cd ad he k fac f cmpei. s depie

hei appae implici, ace ae cmplex ad hehe ae j a h aa have f ea il a peig

ceem, eve da have add vale, h ppe.

sp gaiai ae faced ih imila challege. o a

alm dail ai, he ive develp li ad delive el hgh

all level f hei p. Gveig die , facig eve iceaig cmpeii fm

he diaci, eed cal evlve ad ecme me pfeial i hei

appach ad me apae i hei gveace.

thi k e pvide p gaiai ih he l ha ill help hem

develp ad ppe i he mde ea.

A a fme ahlee ad a admiia, am alel cviced a he

piive le f p ad i iqe aili ch ma diffee apec f live

ad cmmiie.

thi k lk i hi ad hpe ha i add vale hikig.


6/18

orEwors 5

A orEwor by

Gilla Lideg

mb, itata oy cttstay ga, at f nata oy ctt

wih m epiiliie a secea Geeal f he

Aciai f naial olmpic Cmmiee (AnoC) he

mella gaiai f he 204 naial olmpic Cmmiee

(noC) i he ld have lea ha alhgh noC diffe i

egad hei ize, hei ece ad eve i he a he

appach ad celeae p i hei epecive cie,he ae imila he i cme he ma dail challege

ha he face.

Like m p gaiai, he le ad epiiliie f noC have chaged

damaicall ve he pa fe ea. thee i a geae eed f l ell-

edcaed ad expeieced aff f ee eqipped fce. thee i a iceaed

eed fm elaihip ih gveme ad a he ame ime k cle

gehe ih pivae cmpaie i de ece mch eeded addiial fdig.

Ad, hile fmig hee paehip ih plic ad pivae ec eiie, hee i

a ca eed f noC keep hei am a he ake he epiili f

develpig he olmpic veme f he fe.

t d all hi he p leade i noC he p gaiai ad he

ld have vecme hei dail challege ad develp e ppiie. sp

i cal develpig ad he leade f p eed e lkig ahead. the he

f maageme eed e cmied ih a clea deadig f he eali f p

da. the example i the ne sp ogaiai hcae h hi i eig de

a all level f p.


7/18

6 orEwors

A orEwor by

Vice Gaillad

dt ga, st

o le a spAccd i ai meme, he

ieaial fedeai, ig ad mall, i he develpme

f hei p, he effecive maageme f hei

gaiai ad i he haig f e pacice f he gd

f hem all. le a spAccd i make e ha e, a

a gaiai, ae j a effecive i maagemead develpme.

iacig, illegal-eig ad mach-xig, dpig, gveace cial ad epi-

ili; hee ae me f he m ce ie ha fedeai ae gglig deal

ih a dail ai ad hece he aea hee spAccd i develpig evice

pp meme. we ae ivig ai he p fedeai appach

all f hee ie i a me p-acive a, hile a he ame ime ecagig he

develpme f l ad kill he ca face he challege f he fe head .

we cie ee ha p i a evime hee decii ca e pliical ad

chage ake ime. thi k highligh he cial eed f e-evalai f aeg,

develpme f e evice ad m impal clea gveace ad iceaed

pfeialim ai p gaiai ad he ld e ge.

Havig epped i m le dig a heav peid f chage f he gaiai, e,

a spAccd, ae lkig a each f he eigh eeial highlighed i hi k i

deail. epie 30 ea hi, e ae ivig e a e p gaiai.


8/18

orEwors 7

A orEwor by

Gide sam

pt, sth fa st cfat a oy ctt

whe a eleced a Peide f he sh Afica sp

Cfedeai ad olmpic Cmmiee (sAsCoC), aed ha

a f ce daed he hge epiiliie ha had

ee eed me, eieaed ha ml elieved ha

m veidig pai f p ld ad me i gd ead.

Pai i ideed j e f he hee veidig fachich hld iece he cce f a p admiia,

he he eig accaili ad diciplie.

o pai f p hld e he dail dive f evehig ha e d

a idividal ivlved i he admiiai f p. Heve, ciall qei

h p fedeai d feel epile f he cme f hei pgamme,

f ih ch accaili, he ca eve delive he cce p hich he

m e jdged. a imila vei, h hld a p fedeai pvide aiig

pgamme he i aff, cache ad aie d impleme hei leaig? sch

aic diciplie m fm he edck f a ccefl gaiai.

All gveig die have e i a pfeial mae. i epiili

ee ha p delive he ee ha gveme hgh he ld

ae iceaigl ealiig ca impac damaicall i ciize. A m c

pepaed elcme he ld f p he i 2010, e ee l aae

f he impac ha hi maj eve cld have, l peple, he

eie cie ad hgh he ld. Afica all wld Cp a e

a e celeai f all ha i gd i p ad i a le a admiia

ee ha hi a he cae.

elcme hi k, a i i high ime ha a k a p maageme k a

pacical appach, hich i clea ad aigh he pi ad, m impal, i

a k ha i diecl applicale all aial ad ieaial p fedeai.


9/18

8 orEwors

A orEwor by

tel tele

at pf, cha B sh

sp pvide ih fgeale mme, a e ie

a memale vic f favie eam ach live a a

ld ecd i ke. Eqall, p pvide fgeale

mme f i paicipa, hehe i i he cmplei f

a maj challege like a maah, lig hme ha la

ecd gal j plaig ih childe fied.

whe akig mee f hei pde aial mme

f hi, p ill feae amazigl fe. the ech ad

alia ill eve fge hei vicie i he fall wld Cp, he Aalia

ne Zealade i he Ameica Cp. the iceaed ad aaee elf-

eeem geeaed f ai ciie hgh hig lage eam maj eve

ae immeel impa; j cide bacela ad sde ad hei memale

olmpic Game, eve like he beli aah he Haaii ma, eam ch

a he Chicag bll, he ne yk yakee, real adid ad achee uied. wh

i i f he ne yk aah? thee ae fa ma e ad ca

eve e ime. wh i i f e ahee i he n Camp i bacela

ad e 100m aa fm he pich? f ecae f he pe f he ccai, he

feelig ad excieme ha ch mme ca geeae.

A k hich lk i ad aale he ve ce f he gveace f p ad maj

pig eve i ceail eeded ad i hi epec hi k i iqe. thi k

dice he aegie, he challege, he ie f gveace ad maevaili

eqied f a p gveig d e ccefl. iffee p ae iceaigl

i ece cmpeii f a hae f he ldide adiece, hehe i e peca,

elevii cveage p. tapae gveace ad iveme i he feae ccial hei gh.

tsE Clig ha ala ee a viia p clig m ad lachig

hi k he ce agai pve e i he fef f he pvii f advice

viia p gveig die. sp i faaic, e have maage i ee if

e a pec ad have all f i vale.


10/18

9


11/18


12/18

ACKnowLEGEnts 11

Ackledgme

Like he edii f the ne sp ogaiai, plihed i 2009, he iig

f hi ecd ad exeded edii a a cllaaive eff.

Cedi i de j he lied ah, all f hm ae cla kig f

tsE ceal fce, h de hei expeiece ad kledge i hei cii

hi k, al he ma he ce f ipiai ha ch tsE a dail

ai.

ld heefe like hak clie, h alk eide i eff develp

li ad delive el; clleage fm fce ad he ld, h

eale k a ieaial cale ad gp f Academic Advi, h

eale make a ceci eee he academic he ad ccep ad pacical delive f he idea.

La lea, ld like ed a pecial hak he sei Execive fm

vai gaiai ad he ld h cied hi k via ievie ad

cae die.

hpe ha eved ill ej eadig hi ecd edii ad cie lk f

e a develp he maageme f p!

La Hae-Pedee

aagig iec, tsE Clig

Laae, sizelad, a 2013


13/18

12 oKus - EnE tHE oPErAtonAL rAE


14/18

ntrouCton 13

INTRODUCTION

eigT essenTils For renewing

Te mngemenT oF sporT

thi k i a p. i l a ieeig ime f p a i ha eve efe

ee ppla cmmeciall ccefl. Eqall, i ha eve efe ee

ciized ad qeied.

the gh i pfeialim f p ha ieied ve he pa ea ad heiceaed fc cmmecial ad acial apec ha eed he p id

fdameal vale ad maageme mehd. the ix f me i p ha al

ceaed e ad pecedeed ppiie develp ad pme p.

thi k ill lk pecicall a p gaiai: he aial ieaial

fedeai, gveig die, f vai p ad he ld. thee

gaiai have he ceal le f ceaig a lik eee level, ga

ad elie; eig he ieface a hich he ed mee he ceae a mechaim

hee me made fm p level cmpeii feed d develp ad ace

he ga ec.

he ce p ladcape hee gaiai ae eig challeged a degee

a hich hei exiece i eig qeied. e eed a Epea ieaial

d like uEA A gve fall? ei plae i a c eed a aial

ei fedeai pla ei i ha c? ahlee ad he ld eall

eed a gveig d?

baed eeach ad expeiece fm kig ih ma diffee

gaiai i diffee p ac all ve cie, ae all heqei i e. b a he ame ime e ae cviced ha hee p gaiai

eed evlve, adj he e eali ad ee hemelve.

we eed p gaiai, he eed evlve. thi k ill explai ha e

hik f a he e p gaiai, ad examie ha e elieve e he eigh

eeial eeded ee he maageme f p.


15/18

14 ntrouCton

why th v b?sp gaiai, faced ih qei a hei le ad veall ppe, fe

ggle pvide cvicig ae. Pehap hi i deadale, a hei le

ad epiiliie a aial ieaial fedeai ae cmplex.

the face ma ad a ime cicig iee ha m e hadled ihi a

demcaic em ha de ala all efcie decii-makig. A he ame

ime he ae, hei ciial ae, a mpl. thee i l e A, uEA,

oC, ec., ad l e fcial aial fedeai f each p i each c.

plie ae deii fe l, cmplace, eacaic ad fced

ieall xed le ad eglai.

Heve, ih ceal gveig die f p, hee ld e a lack f iee

i he develpme ad expai f p a ga level, a lack f iee ikig fhe he ecgii f he p, ake cial epiili f i.

wh hld ae ake hee epiiliie ih he ppec f immediae

gai?

egad he elie cmpeii level f p, a gveig d i eeial

limi ad alace he iee f he h a gai fm he cmmecial ffeig

f p. A g ceal gveig d i eecial a i ake he le f makig

gh decii ad aim keep he p ack afe-gadig i fm ma

cmpeig ide iee, hehe he ae pliical, cmmecial a he.

eve, ih a gveig d he p ca ffe fm he ceai f ma

champihip, leage, ad vei f he p. thi i pal he mai ea

h ma ppla exeme p have e maaged ealih eqall ppla

cmpeii.

why th v b t vv?while ecgiig he eed f gveig die i p, eeach ad expeiece

ell ha hee gveig die eed develp, adap ad evlve if he a

maiai hei ceal fci.

while emaiig deii a mpl, each e hld ecme a damic

mpl hich i a apae ad pe a maage cmie ad alace

i demcaic ad eglai aed ce ih a make ieed appach

cal adjig chage i cie.


16/18

ntrouCton 15

Each d hld ecgie ha i i gveig a gaiai ad ig a

ie. A e ad he ame ime i i fced eaig me ad pedig

me. i dealig ih meme ad ih cme. m e demcaic ih

cmpmiig i efciec.

H maage hi mve ad eig a e p gaiai i e f he m

impa qei ha he maage f da p gaiai m cide.

Ad hi k ha he ae.

we hik ha he e p gaiai i e ha ee ielf a h a -f-

p gaiai ad a cmmecial eepie. deig i gaiaial fame, i

ha h ideied he f f i peai ad ha a clea deadig f ha

cie cce.

i a gaiai ha eed deped mehig geae ha he le ad

eglai f he p ad gaiai make i decii. the leadehip f he

gaiai i aed me ceva ha ae h meaigfl ad pefl.

i a gaiai ha de chage i ce impl ecae i a eak

fm adii, i de ecage develpme. rahe, i fce develpig a

taty ha mve he gaiai fad ad all chage i ce fll.

the e p gaiai fce he v i pvide i meme ahe

ha j eig a admiiaive ad gveig d. t add vale meme,

a gveig d eed pvide advice, gidace ad leadehip. saff vie

hemelve a advi cla ahe ha impl p admiia.

thi e p gaiai ill develp i a ba. n fcig j

ielf, cmiig i hee ce eleme: he gaiai, he p ad he

pdc i ffe. ecgie ha i de ecme eleva meme ad he

akehlde, i m ild ad pme a ad hich i cal ed ad

develped.

vie exeal at a a iegal pa f i aciviie. i a gaiai ha

exple e paehip ad iceae evee hgh ivaive hikig ad he

develpme f e ppiie.

the e p gaiai fce at. ch a i meae he

pefmace f i ahlee ad i cl, i meae ielf. develp adeqae

l pefm hi meaeme, ad ae i cleal deed jecive.


17/18

16 ntrouCton

iall, i emace ha. adap. d a em ee ha aili ad

impveme ca cc a he ame ime. wihi he cmpeii chedle, ad

he dail peai f he gaiai, i ha a em ee pge.

Each f he eigh chape f hi k idce e f hee eigh eeial; F,Va, staty, sv, Ba, pat, mat ad cha, ad exple

h i ill develp i he mde ea. we delve i each jec ih a ccepal ad

pacical expeie, hile p maage fm ad he gle give hei viepi

hgh exeive ievie ad cae die.

thee ae ma p maageme k, ie idividal fm he academic

pe ie ld, ha dip i he iqee f p maageme. thee

k ae ecea f deadig ad cmpehei f he p id. the

d , heve, hed ligh he peial miake ha p maage ik makighile leadig hei gaiai i he mde ea.

tsE Clig ha gaied expeiece ad develped expeie i kig ih ma

diffee gaiai i diffee p ac all ve cie. o expeiece i

aed i h ieaial ad aial gaiai. o cla have advied

ad aied hee gaiai i aea ch a chage maageme, aeg

develpme ad implemeai a ell a cmmicai.

i he iei f hi k ipie ad pvke hgh ad dici ahe

ha ic, ad e ill heefe g i he e deail f maageme

pacice. o ppe i pee a vie, aed eeach ad he, eed

cla ldide i vai diffee p.

we hpe mve ed he eachig f adiial maageme k ad

hae he le e have lea ad he challege e have faced hgh he

id. we hpe ipie, edcae ad lieae maage ad chage hei

hikig a he maageme f aial ad ieaial p gaiai.

the edii f hi k a plihed i 2009. ea lae, p cie e ppla ad cmmeciall ccefl, ad a he ame ime cie e

ciized me ha eve. ove he la fe ea, ma p gaiai have

ge hgh igica chage ad pge. ye, i k e cie ee ha

he eigh eeial decied i hi k ae ill eleva ad hld e eviied ime

ad ime agai p admiia i de keep hei gaiai mvig.


18/18

ntrouCton 17

f ae eadig hi k, e pec ha have ee he chage ad e

acle ha face p gaiai ad ha a dead h make

p gaiai k ee. o k ha ee ie gide i develpig

deadig ad vii f mvig p gaiai fad dig

hee ime f challege ad ceai.

we hpe ha d me ha j ead hi k; ca i f i i hikig

he ae kig. see i a a kk ha i gidig ad a ee

deadig f he p id. wie i i, highligh, c pa d

agee ih. ake i a expeiece.

Ej he je ih . we hpe lea fm a ell, pleae hae

hgh ad expeiece ih . Cac a [email protected].

sp i he mve ad he gaiai maagig p eed mve a ell

ecme a pa f a e p gaiai.

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