tryout | intra creadive'16 | round 2
TRANSCRIPT
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TRYOUT
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What We Are To DO? Situation Analysis
Rebranding 3 Fatmen
• Expansion of Target Market• Introducing New Product Lines
• Devising Strong Marketing Campaign
0102
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Expansion Strategies
Marketing Campaigns
Supply Chain Issues
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High CustomerSatisfaction
Owners FamiliarIn BUP
Quality Products
Apparel Startup
BBBBB BBBBBBBB
3 Fatmen3 Months Old Ready Made Garment Selling Startup With Three Products In The Market.
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Brand Logo
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Tagline
“Feed Your Fashion Addiction.”
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Brand Mantra
Quality YouthIdentity
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Hashtag
#itfits
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BBBBBB BBBBBB BBBBBBBBBBBBWho Are Our Customers?
GeographicUrban Dhaka
DemographicBoth Male & Female Students, 18-30
PsychographicStylish, Trendy, All Classes BehavioralWillingness To Spend
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Porter’s Generic Strategy Competitive Advantage BBB BBBBB
Scope Competitive Advantage
Broad Narrow Uniqueness Low Costs
Focus Differentia
tion Strategy
Choosing
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How they decide to buyBBBBBBBB BBBBBB BBBBBBBB
Involvement Differences Between Brands
High Low Significant Few
Variety Seeking Buying
Behavior
BBBBBBBBBBB
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3 BBBBBB
BBBBB BBBBBBBBB
T ShirtHoodie Polo Shirt
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PlannedBBBBB BBBBBBBBB
Backpacks
Sweat Wrist
Bands
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Customized T ShirtClub, Batch, Rag Day
Track Suit
Jerseys
Trousers
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Currently Trending
T ShirtsBUP Inside Joke
Shirts
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T-Shirt Designs
#DETENTION
KHUB KHACCHEN, BHAI?
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TrendyTopics
FootballFans’ Wear
Game Of ThronesShirts
TV ShowsShirts
AnimeShirts
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Bag Designs
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Consumer’s Perception Of BrandBBBBB BBBBBBBBBBB
Stylish
Promotional
Comfortable
Customized
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D i g i t a l M a r k e t i n gContents, Campaigns & Strategies
Poor Contents, Traffics and Engagement
The Issue
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Where we ARE
BBB BBBBBBBB
FacebookYoutube Other SocialMedia
FacebookYoutube Other Social Media
Nonexistent Nonexistent
40%Less following
Activated ContestsAnd Campaigns
Viral Vidoes Increased traffic
Where we WILL BE
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The NumbersBBBBBBB BBBBBB
342 Likes
No Website
No Channel
NOT ENOUGH
Social Media Analysis
• Contents Not Getting Enough Traction Or Engagement
• Solely Running On Reputation
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BBBBBBBB BBBBBBBB
Fill In The Blanks
Share Your BUP Story
SelfieContest
Score PredictionContest
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3 Fatmen P h o t o
BBBBBBB BBBBBBB
SubmissionIn The Website
SelectionPosted on Facebook
Page
VotingAudience ‘Liking’
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Instagram Advertisements
Short Video in Instagram
Redirects to Website/Order Page
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Placeholder For Video
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Campaign Addressing The Insecurity
BBB BBB BBB BBB BBB BBBBBBB BB BBBB BBBBB
“You Are Who You Are Because of Your Roots.Be Proud Of It.
#BUPian#3fatmen”
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www.3fatmen.com
Advertisements• Facebook• Youtube• Instagram• Videos
Discount OfferseShopContest Submission
Increasing Web TrafficBBB BBBBBBB
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All You Can Eat
Competition
BBBBBBB BBBBBBBBB
1st Order For Free
For All Products, The
First Person To Order
Gets It For Free.
Endorsement From Alumni
T Shirt Designing Competition
Be a Fatman
Graduates Endorsing
3 Fatmen
3 Fatmen Will Co-Create
Products With Participants &
Select Participant Will Get 1
For Free.
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From Different Universities
Be a Fatman Ambassador
3 Fatmen• Paid Representatives of 3 Fatmen in Different Universities To Promote & Carry Out Orders.
• Has To Be Fat or Chubby.
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BBBBBB BBBBB BBBBBB
• Designing The Product• Getting Orders• Ordering The Product To
The Vendor• Getting Back The Product• Packaging In 3 Fatmen
Bags• Fatmen Reps Delivering
The Products
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Won’t Be a Partner
Trendy
Contractual Basis
From Different Universities
BBBBBBBB BBBBB
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BBBBBBBBBBBBBBB
Having Color OptionsOf The Products
Establishing Legal EntityWhile Expanding Out of BUP
Affiliation With Different Clubs
To Produce Club Based Goods
Getting a Small Business Loan
While Expanding Out of BUP
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Planned TimelineBBBBBBB
Release of Super BUPian Shirts
‘Be Proud Of Your Root’ Campaign in BUP
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Released Video Going Viral
Affiliations With BUP Clubs
Introducing New Product Lines
‘Be Proud Of Your Root’ Campaign in Other Universities
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Recruitment OfFATMAN AMBASSADOR
Affiliation With Other University Clubs
Product Launching InOther Universities
Legal Entity Of The Company
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Getting a Small Business Loan
Establishing As A Renowned Apparel Company
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The Numbers & FeasibilityBUP Phase
Cost Revenue Profit
Hoodie, 65, PM 165 31525 42250 10725
BUPian T Shirt, 300, PM 65
50500 70000 19500
BUP Clubs Shirts, 262, PM 65
35370 52400 17030
Bags, 78, PM 175 40950 54600 13650
Other Products 4500 10000 5500
Expenses (2340 * 2)
Total Profit 61725
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The Numbers & FeasibilityExpansion Phase
Cost Revenue Profit
Hoodie, 500, PM 157 246500 325000 78500
T Shirt, 1000, PM 57 143000 200000 57000
Expenses
Ambassador Fees (32000)
Campaign Cost (7800)
Legal Fees (20000)
Misc. Cost (10000)
Total Profit 127425
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The Numbers & Feasibility
Total Cost = 626825/- Profit Gain = 127425/-
ROI = 127425 ÷ 626825 = 0.2032 = 20.3 %
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Takeaways
Start Up Company
Strong Marketing Strategy
Market Expansion
Sustainable Growth