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Bold & Strategic Talent Acquisition at

1. Heavy budget restrictions

2. Low resource

3. Headcount increase in Anglo Americas + BRIC

4. Low-No brand awareness in extra europe

5. Long tenure hiring managers with traditional mindset

6. Rapid upskill of 26 markets HR required: change on steroids

What were Ferreros Challenges?

10,000 hires to make – what we did1. Thunderclap

2. HAPPN

3. LinkedIn

4. 1secondeveryday

5. Hyperlapse

6. User generated content

Results1. 1.4 million organic impressions on Linkedin per quarter

2. 26% of hires made through Linkedin: 1 in 5 hires is a follower of the company

3. From 3 countries recognised as employer of choice to 17. #31 Europes top 500, #55 World’s Most

Attractive, #20 World’s most reputable

4. Web traffic and applications x5 increase. Key markets enter the top10 traffic drivers: India,

Mexico, USA, Brazil