Marketing Internship | Summer 2015

Katherine Hernandez

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Agenda About Me About My Department Summary of Projects Research Overview

Request More Information Mobile Bounce Rate

Lessons Learned Internship Recommendations Acknowledgments

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About Me University of Florida

B.S. Advertising Information Systems Ambassadors

VP of Communications Tae Kwon Do

1st-Degree Black Belt

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About My Department Sales & Marketing

Websites Social media Press releases Branding National tradeshows Print materials Event planning

Support national account reps

Online listings Local home show

support Business cards Mailer ad campaigns Sales leads Sponsorships

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Summary of Projects SharePoint Sales Training Employee Appreciation Day Charity of The Month

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New website Request More

Information Mobile Use Bounce Rate

Research Overview

Over 500,000sessions per year

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Research: RMI

Long Form Web To Lead0

2000

4000

6000

8000

10000

12000

117

9839

Source

(2010-2015)

98.82%1.18%

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Research: Mobile

(2014-2015)

27.16% via mobile device or tablet 55.76% bounce

rate on mobile 47.76% bounce

rate on tablet

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Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the

entrance page without interacting with the page).

Research: Bounce Rate

(2014-2015)

63.30%

Overall

Home

RMI

Careers

0 10 20 30 40 50 60 70 80

63.3

73.72

51.98

19.78

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Research Conclusion

New website Request More Information: Short,

simple Mobile Use: Mobile optimized Bounce Rate: User-friendly, less

cluttered

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Lessons Learned Organization Time management Stress management Leadership

Microsoft Excel Microsoft PowerPoint Microsoft SharePoint Google Analytics

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Volunteer opportunities

Mandatory minimum weekly check-ins

Exit interview with managers

Internship Recommendations

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Acknowledgments Anthony Cullings, Information Systems Analyst

Philip Hathorn, Manager - Marketing

Luke Downer, Sr. Graphic Designer

Joelle Palmer, Marketing Specialist

Ken Clay, Manager - Com Dev & Ops

Derik Wesley, Call Center Lead

The Interns