truste in-ad privacy compliance technology – product demo
DESCRIPTION
Demo of the In-Ad Experience across device and how this Ad Privacy Compliance technology is relevant to the recent DAA Mobile Guidance requirements. Access the complete product demo of the Ads Privacy Compliance Technology from TRUSTe https://info.truste.com/On-Demand-Webinar-Reg-Page-V3.html?asset=3QPSMULU-564TRANSCRIPT
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Speakers & Agenda
Helen Huang Senior Product Manager TRUSTe
Kris Vann, J.D. Senior Product Marketing Manager TRUSTe
The Big Picture: Why this technology is relevant to the DAA Mobile Guidance requirements
The Demo: • In-Ad Experience Across Device • Mobile App for Publishers • Mobile Web for Publishers • Desktop for Publishers • Reporting & Monitoring
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Core Requirements of the DAA Mobile Guidance
• 1st & 3rd parties are required to provide the following across device: – Notice
– Access to consumer controls
• Enhanced Notice* and Prior Consent required if:
– “Cross-app data” is collected from all, or substantially all, applications on a device.
– “Precise location data” is collected and used by or transferred to 3rd parties.
– “Personal directory data” is obtained or used.
* “A clear, meaningful, and prominent link”
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Cross-App Data:
– Data collected on a particular device regarding application use over time and across non-Affiliate applications
– First-party requirements for enhanced notice of collection
– Third party also provides enhanced notice, choice
Precise Location & Personal Directory Data
– Precise Location Data: Data about the physical location of a device that is sufficiently precise to locate a specific individual or device
– Personal Directory Data: Certain data (e.g. calendar, address book) created by a consumer that is stored on or accessed through a device
– Authorization is required for first and third parties prior to collection and use
Situations with Heightened Requirements
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Publisher – Mobile App
1) Click Icon in Apps Setting 2) Click Icon in
App Settings 3) Set Opt-outs