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Trunity DirectOverview | March 2010

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• Trunity gives businesses, organizations and individuals the power to organize information, build communities and engage people through social networking.

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What is Trunity?

Anyone Can Do It!

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Trunity integrates authoring, blogging, news, multimedia, and social networking functionality into one platform. This robust content management functionality makes it easy and cost-effective for anyone to create online destinations and

communities.

Content Search

Trunity Content Directory

Facebook-type Comments

Friend Listing

Content Based on Association

Multimedia

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The Value of a Network

Facebook June 2009 $4+ billion valuation

Twitter October 2009 Raised $100 million at $1 billion valuation

Ning October 2009 Raised $50 million at $500 million valuation

LinkedIn June 2008 Raised $53 million at $1 billion valuation

Playfish November 2009 Acquisition by EA for $400 million

RECENT VALUATIONS

Companies that harness the power of networks will dominate the Internet. Collecting data is less valuable than connecting people.

- Sean Parker (co-Founder, Facebook, Napster, Plaxo), October 2009

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Market Growth & Opportunity

Market Characteristics• The online advertising market is

huge, growing to $107 billion in 2011• Online advertising market is as large

as the software, movie and broadcasting industries

• Online advertising is huge, yet only 15% of the entire advertising industry, so has plenty of room for growth

Growth Drivers• Online ads are more measurable

than other media, making them increasingly appealing to advertisers

• The Internet audience is huge and growing – ad dollars follow people

• Internet ad prices are rising, thanks to targeting and other techniques

Source: IDC

25% CAGR

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Corporate Overview

Terry B. Anderton, Chairman and CEO• 20+ years executive leadership positions at NitroSecurity (Founder and CEO),

Vynamic (Founder and CEO) Network Associates/McAfee (Global Enterprise Director), and Cabletron Systems (Director of Global Sales).

Dr. Joakim Lindblom, Ph.D. – President & CTO• 20+ years experience in emerging technologies at Digital Universe

Foundation (GM), Nokia (Global R&D Management), NASA UHRXS Space Station Project (Chief Scientist). Ph.D. in astrophysics at Stanford University, B.S. in physics with honors at Caltech.

Mark Somol• 17 years of finance and strategic leadership experience in technology

and new media. NeoCarta Ventures, a $300 million venture capital fund (Principal), Highgate Ventures, a $75 million venture capital fund (Founder), GE Capital and Oracle Corporation. BA in Quantitative Economics from Stanford and an MBA from Wharton.

Charles Guevara – VP Sales• 25 years of sales and marketing leadership in technology. Founded

Change Dynamics, co-founded Colton Consulting, System Software Associates, Online Software and GTSI. Attended Duke University majoring in Economics and was a four-year letterman and captain of the soccer team.

Camile Drew – VP Sales (West Coast)• Camile brings over 20 years in sales and sales management positions

primarily in the health care industry. Currently she serves as VP of Sales and Marketing for P5 a large health care organization in Salt Lake City that focuses on Fortune 500 companies. Camile is a graduate with a BA in Business Administration from Brigham Young University.

ABOUT TRUNITY

Headquarters: Portsmouth, NH

Satellite Offices:Salt Lake City NY/ New JerseySilicon Valley

Over $30M Invested

Financially Stable

Revenue growth of +200% per year

Trunity Platform Hosts More Than 2000 Websites

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Market Position

Consumer Business

Reven

ue M

odel

Lim

ited

Str

ong

Customer Focus

• Of the overall 110 billion dollar market, Forrester Research predicts the Web 3.0 hosting market will reach $4.6 Billion by 2013 up from 258M in 2008.

• Companies will focus more on external image with social media, spending a billion more dollars than on internal technology.

• Over the next 3 years millions of baby boomers will retire from executive status and be replaced by younger workers that will expect similar tools in the office that they use at home.

The Market

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• Small to Medium Businesses need a BIG budget for a traditional website. – $15000-$50000 (or more) for design and

development– $200-$3000 per month for ongoing content support– $50-$200 per month for hosting fees– $200 – $500 per month for Search Engine

OptimizationTime Lag due to having to use outside consultants to

update site.{add graphic : trunity vs. current website cost}

Current Website Costs

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• Build your own business• Generate huge recurring revenue for life!!!• Gain valuable skills by becoming certified in

social media• Beyond initial training, no overhead• Flexible schedule• Full support from Trunity• Work from home or set up an office- your choice!• Work alone, or build a team!

The Opportunity

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Package Cost Commission Recurring Description

Website Hosting $600 $300 Yes Monthly Payers of Subscription

Website Design $1,000 $500 No Trunity Builds the Customers Web Site

Logo design $495 $100 No Customer has no Logo

Branding Pkg $995 $200 No Trunity Provides logo, banner and Ltrhd

Social Media $1095 $547.50 No Trunity builds Twitter page, provide SM training

SEO/Analytics $295 $150 No Trunity does SEO on customers web site

Social Updating $400 $100 Yes Trunity updates facebook, twitter, trunity

= $4,880$1,897.50

($400 recurring)

(Average Sale and Commission!)

Commissions: How much can I make?

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How much can I make?

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Mo Deals Prepaid Sub Design Logo Branding Social SEO Cust RecurringTotal Comp

1 10 $365 $213 $2K $50 $60 $750 $150 10 $3,598

3 20 $750 $425 $4K $100 $120 $1,500 $300 30 $212.50 $7.408

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= $xx,xxx IN 2 YEARS

Trunity Provides Each Sales Affiliate:• A full social media-enabled personalized web

site• Social Media Integration Tools• All Forms and Documents required to complete

a transaction

Your Virtual Office & Team

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• We teach you how to use and drive business from– Craigslist, Facebook, Twitter & Linked In among

others

• Powerpoint and Presentation materials• Trunity Business Card Template• Dedicated support from our team of designers and technicians and Sales Professionals

Your Virtual Office & Team

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There are literally millions of websites in the USA alone that are old and outdated waiting for you to help!

Target Companies include:• Local Stores & Businesses• Associates and Service Providers• Vendors and organizations you • do business with• Authors and Artists• Professionals like Doctors, Lawyers and

Accountants• There is no limit of opportunity!!!

How do I sell?

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• A desire to succeed, be your own boss, and work in a cutting-edge field

• Completion of the Trunity Direct Boot Camp (cost = $499)

• A laptop• High-speed internet• A self-starting and • motivated personality

What does it take?

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• Program highlights– Learn how to use the Trunity social media platform– How to leverage other social media sites like

facebook and twitter– How to build social media websites quickly for your customers– Understand what makes Trunity unique– Become a social media consultant

Trunity Boot Camp

• Automated deal tracking

• Monthly commission payments – Commission tracking reports– Add-on sales opportunities

• Ongoing Weekly Webinars • Technical support• Customer support• Sales Support

We’re Your Business Assistant

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• This is a transformational opportunity!

• Fill out the training registration form, and join us for training this Saturday, March 27th, from 1pm to 5:30pm.

Get Started Today

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